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The Placebo Effect Affects An Individual's Health

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Discussion The placebo effect merely emphasizes an individual's belief that something will happen. Once this belief is put into place, the power of self-persuasion comes into effect, and the ability to trick one's own brain becomes much easier. To summarize, if one thinks something will work, the chances of it actually working increase greatly. Dr. Hall, a woman who has devoted great time to the study of placebos has come up with a four variable explanation of how and why they work. These variables include “patient expectancy; motivation (the desire to improve one's health); a certain amount of conditioning, including from advertising; and endogenous opiates, or pain-relieving chemicals produced in the brain, which copy the effect of pain-relievers

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