Marketing Plan Table of content Executive summary 2 Introduction 3 Product presentation 4 Company description 4 Product description 4 The environment 7 PEST Analysis of Energy Drinks Industry 7 Market Analysis 10 Situation Analysis of Gatorade in the sports drinks industry 10 Past Marketing Efforts analysis 12 Competition 13 Target Market 15 Marketing Plan 18 Marketing objectives 18 Marketing strategies 18 Evaluation of the potential budget 25 Marketing Budget 25
The Situation Analysis CUSTOMERS Customer Analysis in the United States: The Scarborough Wine Market Report recently released new research on the average American consumer of wine. The report states that within the last three month, approximately 39% of all Americans over the age of 21 have purchased a bottle of wine. In addition, 33% of purchasers have a household income of over $75,000. Furthermore, of those surveyed, 39% of purchasers had attended at least some college. The report
a better and brighter future for the environment. This paper is going to discuss the history, structure, goals, and future of Greenpeace on the international scene. Origins In 1971, a small group of activist set sail from Vancouver, Canada, in an old fishing boat to protest US nuclear weapons testing in Alaska. From this mission Greenpeace was first established. Amchitka, Alaska is one of the world’s most earthquake-prone regions; it is also a refuge for three thousand endangered sea otters and
step, follow-up plan and special considerations for pitching a blogger. This paper will conclude with a summary of this discussion. Part 1 Overview of Haute Couture Haute couture is high end fashion that is constructed by hand from start to finish, made from high quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers, often using time-consuming, hand-executed techniques. Couture is a French word that means “dressmaking”
that canal. Congress wanted to strategically build a canal in central America but there was debate on where. However the debate was settled in 1904 when Theodore Roosevelt and the United States took over the construction of the Panama Canal from the French. They then supported a rebellion in Panama to separate from Colombia gaining the rights to build the canal, which is one of the greatest engineering projects ever, and the most important canal in the western world. Background The Panama Canal
Part 1 - Introduction Unit Question : What is Phoenix Den and how can the systems of production impact on our modern society? Dragons den is a reality TV show that feature entrepreneurs pitching their idea to a panel of judges. It originated in Japan but the show is also in many place around the world such as United Kingdom and the United States, as well as Israel, Russia, Afghanistan and many other countries. The usual contestants are product designers or service operators who need money to fund
biggest in history. In the recent past, there has been a wave of merger-mania, both in the United States and in Europe. The merger of the Millennium is between America on Line and Time Warner. The AOL Time Warner deal represents the joining of the Old Media with the New Media. Not only is it a marriage of different approaches, the two CEO's are very diverse individuals. The two companies are quite different, in nearly every aspect. Some of the divisions of Time Warner have been around since the 1920's
American and French Revolutions During the late 1700's, two great revolutions occurred, the American Revolution and the French Revolution. These two historical events happened at the same time, but had a great number of differences and very little similarity. When French Revolution occurred, it turned into a very violent and bloody event, while the American Revolution was almost nonviolent, aside from the war. In 1774, King Louis XVI made a decision that could have prevented the French Revolution
His career spanned over five decades, beginning in 1907 working for Auguste Perret, the French architect who pioneered the use of reinforced concrete. He then studied architecture for a year in Vienna before working for Peter Behrnes between 1910-1911, the renowned German advocate for ‘industrial design’. It is believed it was here he met Ludwig Miles van der Rohe and Walter Gropius, the founder and developers of the Bauhaus School of Design. Behrens admired Corbusier’s ethic of mass production and
objectives (MBO) is an extremely effective method for ____. Answer Selected Answer: brainstorming Response Feedback: MBO is defined as a four-step process in which managers and employees (1) discuss and (2) select goals, (3) develop tactical plans, and (4) meet regularly to review progress toward goal accomplishment. MBO focuses on shorter-term tactical