The Political Environment Of Exodus And Company

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Advantages of using the social media aspect can attract the attention needed to promote a product or service intended or drive traffic to the intended website of services. This type of channel has the ability to bring people together from all over the world as well as allows each person to express their own opinions and ideas, providing well-needed feedback. Disadvantages of this method when not used properly or failed to promote the communication effectively can cause a permanent damage to the company’s reputation; as this mistake is seen in front of hundreds or thousands of people who also have direct and easy access of spreading their messages online. This way of communicating can also be more time consuming as someone has to be constantly checking in to make comments, answer questions, and reply to feedback.

The political-legal environment is that which consists of government bodies, pressure groups and laws. It is pertinent for companies to keep abreast of and change in political environment because these changes can have dramatic effect. Change in political environment can see legislation introduced that will not make selling or providing a product feasible or somewhat difficult. There are many political factors and laws that can affect business. Pricing, competition, fair trade packaging, labelling, advertising, product safety and minimum wages can all affect business. The

Marketing is continuously changing and growing within the business field. Recently, social media is becoming one of the main marketing strategies used by companies, which is known as social media marketing. Twitter, Facebook, Instagram, YouTube, and blogs are some of the platforms used in this area of marketing. These types of social media allow consumers to be updated by following their favorite companies. It is not a surprise companies are starting to regularly use this form of marketing due to the role social media has in today's society. Social media does, however, impact a company in a multitude of ways. There is much debate on whether companies should or should not use social media to market themselves. Even though there are some flaws

Successful social media sites are effective for sharing information, for project collaboration, and for communication. One of the advantages of social media is that there is a direct interaction with their followers, from a marketing point of view, this is an ideal situation. Marketers have their target audience’s attention. All they need to do is to deliver their message. Whether one’s goal is to share information, develop a network community for feedback or for promoting a project or idea, social media can be a powerful

Another factor is taxation. Corporate tax is currently around 21%. Tax is a sum of cash that businesses have to give to the government annually, monthly or maybe every 6 months. The sum is calculated by the businesses overall income by the end of the set tax day, then takes the set % from that sum.

This is a proposal for beginning Social Media Marketing at Arthur Hall Insurance. “Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.” The three largest social networks, Facebook, Twitter and LinkedIn, are generating a lot of hype in the Marketing world as new ways of reaching and communicating with clients, prospects and anyone else Arthur Hall Insurance employees come in contact with. While this might sound a lot like our goal of Email Marketing through Constant Contact, Social Media Marketing is not a replacement for email but a complement of Email Marketing.

Raise in the use of internet, smart phones, social medias etc. has brought world closer. Businesses are changing way of approaching market. Therefore, we cannot deny that most of the business today are run through social medias like Facebook. A study (Gergely, Motitz, & Dimitri, 2014) shows that 60% of the wineries are communicating with their customer through social medias resulting in higher turnover than those of non-users. It (2014) shows that customers were likely to receive offer more quicker and constantly through social medias.

Social media is integrated into the culture of businesses and consumers alike. Part of our marketing plan is to utilize these resources to grow our brand and educated our consumers. “Social networks and blogs are the foremost online destination in each country, accounting for the majority of time spent online and reaching at least 60% of active Internet users” (Vernuccio, 2014). We plan on taking advantage of this free source of advertising and marketing tools. Social media is a great tool to make headway into the market share of our target market. Two avenues that we will use heavily in the social media networks are Facebook and YouTube.

4. How does the TV advertising campaign initiated by IKEA overcome the entry barrier of high advertising expenditures?

Social media can also be used for content development by the businesses. The meaning of this is that, the content that is developed by the businesses is shared among the existing social media platforms leading to the information about the products and the services offered by the organization (Anderson, Harter, Hagen, & Plenge, 2011). Additionally, it is important to note that businesses could use social media to sent private messages to their prospective customers leading to more personalized kind of relationship being developed in the organization. The businesses may use social media platforms like Snapchat, Facebook and Twitter to sent private messages to heir clients and assist them in marketing their products (Oyza, & Edwin, 2015). The result of the exercise is an increase in the number of customers reached by the organizations through the social media platforms.

There is a relationship between the customer’s choice of telecom operator and the company’s advertisement campaigns.

First, the company’s products need further marketing in order to increase its popularity. As is known to all, the current economic development is highly influenced by Internet technology. More and more companies nowadays choose to establish their e-commerce model to expand market and reduce business cost. In particular, technological advancements such as social media and information technology are increasingly utilized in business marketing strategies. But the company does not yet have relevant channels; its official website is mainly about corporate and product introduction. It is suggested that the company may establish its own electronic booking system and digital payment in its online shops, make use of online distribution channels to save cost, and apply smartphone apps to increase its interaction with customers.

This presentation is on social strategies that promoted relationship with customers. The internet is the tool used today to communicate; the power lies in the hands of the user. Almost everyone can share their opinion and can express themselves freely through social media. We begin this presentation by introducing social strategies that promote relationship with customers. In Piskorski (2011) researched, he demonstrates three components that bring a successful social strategy. Each of these components will be address. Anyone using social media must be careful so it is important to understand how information is communicated. We will review the 7 Cs of communications and recommend Talpau (2014) marking components that are