The Political Power of Social Media

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Introduction Since hunter gatherers coalesced into urban areas and people realized that it was necessary to specialize in different activities there have been those who led, those who followed, and those who influenced both sides. In Ancient Greece, for example, male citizens often met at the local town square to debate issues forming the word for politics which is running governmental or state affairs, but also applies to organizations. Politics are social relations between people for Aristotle, politics is not only governing, but the science behind it, the motivations, and the manner in which two or more individuals not only converse, but interact (Miller). If we think logically, then we can understand how a political effort rulers and followers, would engender others to try to influence outcomes that would be most beneficial: the military has a view, certain citizens might be builders and want projects, others might want trade agreements, still others might vie to their products. These influencers are part of politics whisperes during the royal courts, wealthy citizens purchasing the ear of the right person, all for the idea of putting a certain agenda forward. In the modern era, we call these influencers Political Action Committees, or PACS. The secret, back-room deals are regulated a bit more, and the idea of the influencers and their "soft-power" has been debated robustly over the last few decades. In the United States, PACs are organizations that campaign the
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