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The Popular Music Industry

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In this article, Peterson and Berger show how the organization of the popular music industry affects the music that America hears.
Popular Music Industry
The innovation and diversity that marked popular music during the 1960s was due to a major change in the organization of the industry. Peterson and Berger concluded from their study that innovation and diversity depend on the extent on the degree of market concentration. They argued that “high market concentration leads to homogeneity and standardization, while low market concentration leads to innovation and diversity (Lopes, 1992.).” I agree that if the market concentration is high in popular music, then music will be the same. The music will not be different and creative. However, Burnett and Weber partially confirmed the prediction of increasing market concentration, but stated that the trends in diversity had a new dynamic of equilibrium in the popular music industry.
Peterson and Berger decided to focus on the singles that reached the Top Ten on the weekly Billboard Hot 100 Singles chart from 1948 to 1973. The music industry’s control of the production and consumption was measured. They measured innovation and diversity in various ways; they used …show more content…

He asks himself what makes up a specific style of popular music and if the style is new. He chooses New Wave and Rap. New Wave combines previous styles into new meanings; it is distinct from the limited boundaries that were in popular music by Rock music or in the boundaries set between Rock, Soul, and Disco. Rap blends funk pulse with rhymed streetwise narrative. “New Wave and Rap music made significant inroads into the popular music market in the United States during the 1980s (Lopes,1992.).” New Wave appeared on Billboard in 1978 and Rap appeared in 1984. Many people may not understand the definition of New Wave music because it was popular in the late

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