The Popularity Of Fast Casual Dining

Fast food has turned into a genuine fundamental of our everyday life and made a religion of establishments that reaches out to the millions of Americans across the country. The Fast Food industry in a few eyes has been one of the sharpest developments this world has seen. It has been driven by our stomachs and our wallets for 40 to 50 years it's as yet developing to this date. The man who make-believe it can be known as the best representative, this nation has ever observed. The Fast Food Industry is big to the point that it has influenced our wellbeing, changed our way of life, and misshaped our territory as far back as the very first moment.

With the two of the world’s largest fast food behemoths vying for a bigger market share of the new gastro phenomenon that are black burgers – burgers with black buns, black cheese and black sauce – one can only begin to fathom the extent to which fast food have on our lives. Fast food did not gain popularity until the 50’s, with the advent of Macdonald’s and, to borrow George Ritzer’s term, the ‘Macdonalization’ of things. Copycats quick to jump on the lucrative, but more importantly, efficient way of producing foods on the cheap soon started creating their own brands, and the world has forever changed since then. Things, however, are not as simple as it seems. There are many underlying causes to the boom of fast food culture, particularly

Fastfood was a great idea, to get everyone together and have a good fun time. It wasn't the healthiest, it did add a couple pounds to you. As a business, fastfood was a great idea, it's unbelievable how successful fast food was. In the service, there was no fast food to eat. They had their occasional hot meal but it was mostly crackers, cheese and other dry foods. Today Mike’s favorite fast food place would be Starbucks. He doesn’t live to far and the environment there allows him to be around other people but have his peace and quotes while able to read or

This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.

With the fast pace of Americans, they do not have to travel far to find a fast food restaurants. While families are working double shift jobs and less time to cook and take care of other family duties. The speed of fast food can provide convenience in

The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food

The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).

The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at

When people go out to eat they want something delicious, affordable, and presentable (Instagram worthy, perhaps?). I think people are shying away from fine dining and even casual and going for something in between called “fast fine.” I think fine dining is quickly losing its appeal because everyone is so concerned about being efficient with their time and their wallets. Sitting down for an extremely expensive four-course meal doesn’t appeal to the middle class because it is no longer practical. There is also a continually growing concern about health so while fast food chains are still popular for their convenience and cost efficiency people are looking for something more health conscious. This is where fast fine comes into play. It seems

The idea is simple: offer quality food, an entertaining atmosphere, and an escape from the outer world. Fitting your restaurant to your customer's life-styles is the key to casual dining success. Today's restaurant patrons expect great food and top quality service from the restaurants they visit. In addition to this, they long for an experience, a type of transportation from the hustle and bustle of the real world.

Notably, with technology advances, everything has become so easy and fast such that we all want every other aspect of our lives to assume a similar concept, and fortunately, the fast food restaurants provide a suitable means of satisfying our hungry stomachs as fast and easy as possible. Surprisingly, most people have adapted a lifestyle that incorporates fast food chains as an important element. For instance, instead of making coffee at home in the morning, I buy coffee on my way to college, for lunch, I buy a sandwich or hamburger from a food truck, and in the evening after a tiring exhaustive day, I order pizza for supper from Pizza Hut. Arguably, food take-outs are part my daily routine, which serves the purpose efficiently but barely sufficiently.

General Statement: Today, fast foods become popular among any age of people, such as children, teenager and adult. According to Merriam Webster (2012), the word “fast food” is referring to, or specializing in food that can prepare or cooked quickly. Hence, fast food has become an essential part in human life.

What do we crave to eat? This question has bounteous different answers; however a few that anybody would agree on are: something fast, cheap, and superb quality. This is the market that fast casual has been dominating over the years, and a market that seems to be on the rise for the foreseeable future. Whether it is a concept created by an unknown player in the industry, or a Michelin Star chef, the fast casual concept’s rising popularity is still at the beginning of its revolution.

The rising prices of key ingredients, like oil, corn and beef force the industry to increase its cost. In addition, consumers are always looking for product innovation, like new flavors or new product. Among of all, customers’ growing interest in healthy food is the major driving force which forces the industry to make strategic changes. More and more traditional fast food chains start to add healthy items in its menu and advertise more on low-fat, low-sodium products. For example, McDonald’s popular Happy Meals have fewer calories and include a side of fruit. Its Chicken McNuggets now have less sodium. Health-conscious trend also represents a potentially higher threat of new entrants and higher competitive advantages of substitutes. The new entrants focus more on the organic food with more nutrition and try to lead a quick yet healthy life style. Organic to Go and High Noon are growing very fast under this driving force. According to QSR, the fast casual restaurants are a growing source of competition for the fast food industry, like Chipotle, Panera Bread and Noodles & Company. Combining the convenience of fast food restaurants with the quality of casual dining, this new alternative to fast food threatens to steal market share from the fast food industry.

The fast food culture emerged as early as the 19th century. During the Industrial Revolution, a large workforce was required to work for 10 to 12 hours a day. With so much work to be done, fast food was the idea of a quick and easy lunch.