The Popularity Of Tumblr

At its core, Tumblr is a blogging center. Each user can set up their own personal blog to post their original content including text, quotes, hyperlinks, photos, videos, audio files, or GIFs. Because of the wide range of posting abilities, Tumblr attracts several different types of aspiring atsits such as musicians, writers, designers, and painters. The users of Tumblr are able to “reblog” posts onto their pages and add their own additional comments. Tumblr posts can also include hashtags that other people can search for content using this hashtag. Generally, successful Tumblr users decided a specific focus to develop their blog around.

“A discourse community is a group of people involved in and communicating about a particular topic, issue, or in a particular field. According to The Concept of Discourse Community, by educator and researcher John Swales, a discourse community can be defined by six characteristics.” Instagram does meets swales six characteristics of a discourse community. The first characteristic is people of the group share a common goal, and that goal is posting picture for set reasons, whether it is boredom, to reunite, meet new people, or just to keep up with what is going on. They have mechanisms of communication amongst members. They include direct messaging, commenting under pictures, or tagging someone in a post. It provides information and feedback. When you post pictures people comment on them and say how they feel. Members of Instagram also post products for feedback, or promotion, and people tell whether the item is good or bad. It utilizes more than one genre. The genres include the terms and conditions, posting etiquette, and bios. They have lexis that include w.c.w, hashtag, double tap, tag, followers, and etc. Lastly, it has a suitable degree of relevant content

For starters, Tumblr is a blogging and social networking website founded by David Karp and owned by yahoo incorporation, it allows users to post multimedia content to a short-form blog. Users can follow other users' blogs, as well as make their own blogs private.

Have you been to use blog to share your information with strangers? What kinds of topics do you usually post, public topics or personal? Posting blog is one of the most popular events but there is a transition process of society behind it.

I will compare, in this paper, the use of search engines, social media, and blogging. I will use examples to show the potential of each approach.

Respond: There are a few differences among these social media website/apps. Facebook is a site where people create profiles, upload photos and videos, send messages and keep in touch with family and friends. Twitter is a service where users send and read 140- character messages called tweets. Tumblr is a site where users create their own blogs and choose the content they put whether it’s just photos or writing. Instagram is an online mobile app where users post only videos and photos. There are different categories when it comes to social media like photo sharing, video, publishing and blogging.

IT’S no secret that society’s perception of the world and ourselves is strongly shaped by social media. Popular networking sites such as Instragram, Facebook and Tumblr monopolize any current trend, magnifying it and making it widespread and visible.

Corporate blogs – Businesses use blogs to reach their customers and inform them of new products and product enhancements. Small businesses especially like using blogs as the cost is very reasonable (even free if you use the right blogging Web site).

Both of the platforms do have “feeds” which are where all of the content people you choose to follow show up, and “like” options where it saves the posts you see on your feed to a seperate section. The platforms have a helpful search bar where you can look up “hashtags” by typing the desired result which shows all of the posts that have been posted with the said search. Users of both can find a blog based on whatever they want to see and will most likely find the content. Both of the platforms content is vast with a populous variety of users. It ranges from blogs dedicated to posting a variety of quotes of feminist novelists and pictures of pretty scenery from all over the world, to other blogs that solely consist of pictures of monster trucks. Knowing there are many different genres of blogs and posts on tumblr and instagram, it is inevitable that there are many that pertain to glamorized mental

Facebook undoubtedly dominates the social media industry, but Denny’s Tumblr account excels because it targets the certain demographics that dominate Tumblr. Although Tumblr lacks the publicity that Facebook, Twitter, and Instagram receive, it is extremely popular among internet users aged 13-35 (Xu et al). Similarly, twenty percent of internet users aged 18-29 blog on Tumblr, while only eleven percent and five percent of internet users aged 30-49 and 50-64 respectively use Tumblr (Duggan). Due to this high concentration of millennial users, it is highly likely that Denny’s target audience will view their Tumblr posts. Furthermore, in the book, Strategic Uses of Social Media for Improved Customer Retention, the authors state, “Visiting the Denny’s Tumblr is akin to a hallucinogenic experience, filled with random text posts and surreal GIF animations” (Al-Rabayah et al, 66). Following this, the authors go on to state that the content is evidently working, as Denny’s has seen a spike in sales following marketing more towards Millennials. This popularity is primarily because the Tumblr account is “aimed squarely at a younger market that enjoys surrealistic humor” (Al-Rabayah et al, 66). By exploiting a website that is much less known than other social media sites, Denny’s placed themselves in the prime position to

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

Twitter is a service for people to communicate and stay connected through the exchange of quick, frequent messages. It's an online social networking and micro blogging service that enables users to send and read short 140 character text messages, called "tweets". Twitter is a social website where people are allowed to make posts about different things. Twitter has 645,750,000 registered users as of January 1, 2014. Twitter is now stepping up to global television. Micro blogging is the posting of very short entries or updates on a blog or social networking site, typically via a cellular phone. Twitter allows its users to keep their friends and family informed of their current status. Twitter first began in 2008 as a small project; but now

To maintain consumer satisfaction businesses have begun to implement blogs. Effective companies rely on the critical feedback from consumers via social media.

The term ‘social media’ has become a broad-term to describe a large number of online systems that serve as a platform for the generation, and distribution of user-generated content. Social media creates a virtual social space, where a large number of users come together and interact with one another. These interactions can be either structured, such as responses that are moderated on blogs, semi-structured, such as a discussion between an extended network on Facebook, or unstructured, such as the anarchial functioning of Twitter.

The benefit of social media is that H&M can get out its message and promote its brand by content marketing, while at the same time it can gather, store and interpret huge amounts of data. ‘’Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.’’ (Content Marketing Institute,