The Portrayal of Women in the Media Essay examples

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The Portrayal of Women in the Media

Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America’s population through a systematic breakdown and analysis of our likes and dislikes in relation to our differences. These differences include gender, sexual orientation, economic status, location, race, ethnicity, and more. Advertisers have substantial knowledge of what appeals to each of these demographics and how these demographics will respond to
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Because each hemisphere has properties associated with it, this information is extremely relevant to the advertising industry. In what academia has denoted as the modern era, the reader (those to whom the advertisement is directed) was seen as a passive unbiased entity. The postmodern view, however, sees the reader as an active part of the “ communication triad” (figure 1) (Stern; Holbrook, 1994).

This means that the reader actively contributes to the exchange of information. If different readers interpret the text (the ad) differently, the author (advertiser) needs to create a text that will be interpreted the correct way by a specific reader. Knowing how women think allows the advertisers to create ads that women will interpret in a positive way, therefore increasing their likelihood to buy the product. Women depend on the left hemisphere, which responds better to audio stimuli. Practically, this means women respond in a positive manner to sounds. Television and magazine medium reach more of the female population than radio. This means several things. First, for women, information should be written or spoken whenever possible. Also, the ad industry has come up with many techniques to increase the effect of visual ads. The left hemisphere breaks visual images up into parts while the right sees images more holistically. This means that ads for women should be more detailed and provide more complete information (Prakash, 1992). Women (because of their

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