The Positive Strength Of Blackberry

- There are plenty of hardware component manufacturers for cellphones but BlackBerry’s operating system is complicated therefore it limits the number of software developers that will work with them.

Joseph Palenchar (2013) noted that “the old days saw BlackBerry’s market share in global smartphone shipments peak in 2009 at 20% and fall to 5% in 2012, marking the company’s lowest level since 2003.” (para. 3) “Increase the chances that BlackBerry can regain some of its lost market share during the make-or-break year of 2013” (para. 9) Revenue is declining because the market is becoming smaller. With Apple, Samsung’s products are growing deeply in customers’ impression, BlackBerry is standing in the behind position compare with those two brands. BlackBerry is not enough strong to attract those Apple and Samsung’s customers to choose its products even they produce the new products.

Due to Canadian innovation and ambition, Canada became the country it is today, just like BlackBerry, which had to think of clever and innovative products to stay ahead of the competition. Research In Motion Limited (RIM), now known as BlackBerry Limited, was co-founded in 1984 by Mike Lazaridis and Douglas Fregin as an electronics and computer science business based in Waterloo. The first RIM devices were the Inter@ctive Pager 900, 800 and 850, these were wireless handheld two-way paging communication devices. Computer company, IBM, bought $10 million worth of Inter@ctive Pager 800s after the success of their previous device, the 900. These devices became very successful, and shaped RIM’s way of thinking and product line. In 1997, RIM goes public on the Toronto Stock Exchange and two years later, they release the first handheld computer under the BlackBerry name, the BlackBerry 850, an email pager.

The operating system developed for BlackBerry devices was ( BlackBerry OS ) which is a proprietary multitasking developed by RIM. The operating system is designed for use of input devices such as the track wheel that makes you go up and down over the desktop in the screen ,track ball, and track pad of the phone. this system allows you to complete easily wireless activation and synchronization with exchange emails, time calendar, tasks should done, important notes and people contacts.

BlackBerry’s Market Share has been reduced to less than 1%. In an industry dominated by two major companies, BlackBerry is highly unlikely to gain a larger percentage of the market,

Primarily, RIM is well known for developing Blackberry, a cellular smart phone that was established in 1984. Blackberry is one of the very few cellular device companies that introduced and supplied people

Throughout the years, RIM improved and innovated their design of the BlackBerry line of products. In 2000, BlackBerry was named the Product of the Year by InfoWorld. This occurred around the same time that

By the summer of 2012, the company that created the legendary BlackBerry, the “crackberry”, the use of which caused loyal users to become addicted now seemed to be on a collision course with oblivion. All signs pointed to Research in Motion, RIM, the company who at the beginning of the new century invented a handheld device that spread like wildfire, either being eviscerated for its parts or sold at fire sale prices.

Research in motion manufactures two smartphone Blackberry Z3 and Blackberry Q10. The fixed cost is $50000 per month. The company expects the sale of phones as 20% and 30% respectively.

RIM faced some intellectual property challenges when there is a enormous challenge due to New Technology Products(NTP).NTP is a patent holder company in 2000.NTP enforces its patent portfolio against larger, well-established companies because it has branded as patent troll. The most important and remarkable case was against RIM.NTP has offered to license the patents to them by sending notices and wireless email patents to some of the businesses. Nobody has responded and none of the companies and industries took a license. RIM received patent infringement lawsuit from the NTP stating that RIM agreed for the license. This lawsuit was in the court for the six years. Finally it came to a extent that US Supreme Court has involved which became

RIM has had a rash of bad press due to failures in its email system as well as its product and management strategy. RIM has suffered two major disruptions of service in 2009 and 2011 that have tarnished the touted reliability standard that has been a standard marketing tool for BlackBerry devices. In 2011 alone, RIM stock dropped more than 50% due to a series of product errors and profit warnings. (Sharp & Prodhan, 2011)

2008-09, RIM‟s market share kept on escalating with it acquiring a good deal of market while also expanding its product portfolio to cater to the need of people at the same time.

Apple could make future strides in the smartphone industry, if it can figure out a way to steal away some market share from BlackyBerry users. Many business users prefer the BlackBerry to all other smartphones in the industry.

Blackberry tried to handle its current keyboard cell phones as well as the Storm. In performing this, the end result didn’t attract the traditional Blackberry customers or to those hoping to change to a touchscreen phone. This lead to dysfunction and frustration. Always pick a unique strategy and embrace it; and plan on making the customer want it no matter how good or bad the product truly is.

▪ BlackBerry product first launched in 1999 ▪ Wide range of Wireless Service Providers (AT&T, Verizon, Sprint and all major global providers) ▪ 41 Million units sold in 2009 ▪ 80+ Million units currently in use globally