The Poster By J. Howard Miller

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This photo became an American wartime propaganda poster called We Can Do It. It was taken by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to raise worker morale (JJ Kimble). The poster was based on black and white service corporation on workforce. This poster shows a woman raising her sleeves and showing her muscle which symbolizes that she is ready for work. For this particular reason this poster is mostly known today as Rosie the Riveter, who has become an iconic figure that represents the strong female war production worker. The poster was also used to promote women rights equality and other political issues. At the time the image came out, women were not allowed to work or to join the army. Women consider the poster as an inspiration to join the war effort. They used the image as a privilege to let their voice be heard and to show what they wanted, including employment, it was used for campaign promotion, advertising, and parodies. However, during the war, the image was strictly used by Westinghouse, displayed only February 1943 (JJ Kimble). It was not used to enlist women in the armed forces, but to exhort already-hired women to work harder. In addition, the picture shows a woman’s face with a serious expression, flexing her muscles, proving that women are strong. It proves that in that era, that anything men can do, women can do it just as well. During that time, people thought women were too weak to work in factories and join the
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