The Potential Benefits Of Corporate Blogging

• Legal marketing is imperative: Many legal firms are using SEO and other internet marketing tactics to attract new clients. There was a time when prospective clients would just look in the phone book to find their local attorney. Now more people are reliant on the internet to find legal services. On top of SEO practices like on-site optimization and link building to make their website more welcoming to search engines, another great idea that should be considered is using social media and blogging to showcase

“The interactivity of the blog also adds value to the site and can also increase the likelihood of potential customers social bookmarking it and sharing it their social networks.” (http://sixrevisions.com/web_design/improve-seo-website-design/). Spice King should also check their site for excessive code. Not only does this inhibit the search engine crawlers to sift through the information, it also makes for longer load times and could impact customer’s willingness to remain on the site.

In The Atlantic article “Why I Blog,” Andrew Sullivan explores a relatively new and compelling medium of communication, blogging. He discusses how blogging has changed writing from a future oriented process of writing to a rather provisional sense of writing. Consequently, this makes the process of editing, revising, polishing and ultimately publishing almost non-existent in the realm of blogging. Sullivan goes on to note how the usage of blogs has created a bond between the reader and the author, and the pace at which that bond travels is seamless. Sullivan writes, “And the intimate bond this creates with readers is unlike the bond that the Times, say, develops with its readers through the same events.” Quite notably in this quote, Sullivan explains that the formal writing often associated with well known traditional newspapers, such as The New York Times, seems to lack a human quality; Whereas, blogging generates that constant flux of thoughts and paves a path of reassessment, through feedback from readers. “To blog is therefore to let go of your writing in a way, to hold it at arm’s length, open it to scrutiny, allow it to float in the ether for a while, and to let

This paper discusses the growing success of The Huffington Post. The online publisher has become a prominent online news source over the years and this paper examines the success, while relating The Huffington Post’s strategy to common marketing analysis tools such as the Porter Five Force Analysis, as well as discussing four different revenue models for online publishers.

Have you been to use blog to share your information with strangers? What kinds of topics do you usually post, public topics or personal? Posting blog is one of the most popular events but there is a transition process of society behind it.

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

All blogs are considered to be online publishing that include videos, social media, and major newspaper websites. The intention is to fight for attention. Major blogs website has most of the attention due to being viewed by media elites. The media

The purpose of this literary review is to enlighten my viewers of the importance of the ethical idea of companies crossing the lines of business with your personal life, when involving social media accounts. Most of my research has operated from the ATU library using the find it tool. Furthermost, the researched information use was from peer-reviewed research journal. I will discuss includes social media cons in the work environment, if it is ethical to get fired over a post, and laws that protect both parties. Social media includes an assortment of electronic communications—most commonly networking sites such as Facebook, LinkedIn, Myspace, Pinterest, Instagram, and the likes thereof. Social media also covers all forms of blogs, including Twitter (a micro-blog), wikis, online journals, diaries, personal newsletters, and World of Warfare and YouTube also are included under the umbrella term of social media (Lieber 2011).

Corporate blogs – Businesses use blogs to reach their customers and inform them of new products and product enhancements. Small businesses especially like using blogs as the cost is very reasonable (even free if you use the right blogging Web site).

In the two texts “Blogging: Not Worth It” by John Smith and “Perks of Blogging” by Jane Phillips the two authors debated whether or not teens should be allowed to have blogs. On the negative side of the argument, author John Smith, argued that teens should not be allowed to have blogs. By providing strong rebuttals to the counterarguments and using a clear, convincing tone, Smith provides the stronger side of the argument. Initially, Smith provides powerful rebuttals to the counterarguments. Towards the end of his argument, Smith does mention the other side in saying that “Blogging is a new and different outlet for discussing emotional issue” (Smith 6). However, he completely counters this with a strong rebuttal and a better

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

To maintain consumer satisfaction businesses have begun to implement blogs. Effective companies rely on the critical feedback from consumers via social media.

Blogging can be for leisure and also for business. Many bloggers use their blog as a means to making money and supporting that blog and some even are full-time bloggers making thousands of dollars in a year. The first step to making money from blogging is to start blogging on a consistent basis. Once this is established, advertise the blog to the audience it is aimed towards. This will increase viewership in preparation for the next step. Once there are viewers and blogging has become a routine, it is time to look at what companies pay bloggers. Google AdSense Google is the king of advertising on the internet. Almost any website that plans to make any money has a Google Ad on it somewhere. This Google Ad is created by the owner of the website using Google AdSense. The coding for the ad is placed in the blog html so that is appears on the sidebar, top, or bottom of a page. Many bloggers are also putting ads in the actual posts of their blog. The amazing thing about Google AdSense is that is automatically determines what types of ads to place on the website or blog by what type of content is already being published on the website or blog. This makes making money much simpler as the owner makes money by how often the ads are clicked on. It is important to have a strong viewership when using Google AdSense. Swagbucks Many recent articles have trashed Swagbucks for being an inefficient way of making money online. The easiest way to make money through Swagbucks is through

Keeping people interested in your blog whether it's for your business or personal blog is important to attract many visitors many blogs have died because people simply have lost interest. The main reason for this lack of interest, naturally, is the lack of content that should publish the blogger. By adding good material regularly and frequently push to your blog to be positioned on search engines, and that is essential for the survival of any blog.

Numerous case studies have indicated the important of the social media toward the organization. Social media allows organization to engage directly with stakeholder. This is the major characteristic why social media is popular in the 21 century. Two widely used means of online image construction and relationship building are blog and microblogging service. Those blog and web logs usually allow reader comments, and often use tags to permit topical searching. Social