The Potential Outcomes Of Portugal, Denmark And Switzerland

The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.

Considering the conducted research and analysis, it can be clearly seen that the international strategy is not effective, that is why, needs to be fixed. Moreover, the company has a success in the local market, so it may be reasonable to put the efforts to promote inside the country.

There are a large number of activities (for example, doing research on the network, finding potential customers, selecting appropriate emerging markets, summarizing advantages of the product in the domestic market and so on) need to be involved in, and all of them are very important for the company at the pre-export stage. In other words, the pre-export behavior of the company should include the following points. Jansson and Soderman (2012) suggest that firms should focus on their domestic markets and accumulate enough experience, which are the cornerstone and quite useful for the firms to expand the international markets. Then, the firms need to select suitable markets by talking to local people or face-to-face communication. Furthermore,

In the business industry, if businesses want to export their goods and services to other countries, they must become familiar with and adopt international and global strategies. Consequently, there are three types of international and global business strategies. The first type is international, which entails conducting a significant amount of activities outside the home country, yet its focus remains on the home market (Fung, 2014). The second type is multinational, which consists of operating in multiple countries, yet the headquarters is in its home country, not to mention that the competitive advantage will vary by country (Fung, 2014). The third and final type is global, which is when the organization treats the whole world as one market and one source of supply, not to mention, that its competitive advantage is contingent of common brands, standardized products, and global scale production (Fung,

This essay will summarize the Lisbon Treaty and the governmental and democratic consequences it will have on the EU decision making. It intends to state that Europe has the wish to change and actively tries to do so and partly succeeding, but failing to do so entirely. The treaty has been a victory for Europe over the euro skeptics, but unfortunately will not be able to push Europe much further to the place it

Exporting – Most companies begin with exporting as a global expansion and only later switch to one of the other modes for serving a foreign market. It has two distinctive advantages: it avoids the costs of establishing manufacturing operations in the host country, and it may be consistent with scale economies and location economies. The company may be able to realize substantial scale economies from its global sales volume. There are also a number of downsides. First, exporting from the company’s home base may not be appropriate if there are lower-cost locations for manufacturing the product abroad. Sometimes a company has to pay to manufacture in a location where conditions are most favorable. Second, high transport costs can make exporting uneconomical. Finally, a company may work with a local agent, but it has no guarantee that the agent will act in the company’s best interest.

When a company decides to enter a foreign market there are several entry options available. The options include exporting, licensing, joint

(3) What are the four caveats exporting SMEs would be well advised to observe when crafting their export strategy? Discuss.

This paper will define global strategy and research the best strategies to use when expanding operations to international markets. Recommendations and conclusions will also be defined for when entering a foreign market, thus expanding operations.

It is natural if one sees the move towards globalization as a move that benefits multinational enterprises primarily. However, the improvements in transportation, communication and trade links that drive globalization can also be harnessed by small and medium-sized enterprises as well. In order to succeed in global business, however, there are several recommendations for those companies. These considerations derive from an increasing understanding that exporting to foreign markets is simply not enough to succeed in the globalized marketplace (Uchitelle, 1989).

The company would go global if it realises that the overseas market has potential demand for the product.

In developing the core strategies, an entrepreneur should evaluate the markets and analyze their strengths and weaknesses. He or she should establish the opportunities and threats in the markets in order to strategically place his or her business. After carefully choosing the strategy, the entrepreneur introduces a global program whereby he or she introduces the homogeneous product and adjusts it into the local market. He or she should balance the local needs and the overall global strategies. In executing a good global program, an entrepreneur should be flexible and standard. Moreover, the entrepreneur should consider the local markets cultures so as to know which products fit the local markets well. Additionally, he or she should also ensure that the products provided are of great quality. Consequently, managers of an entrepreneurial venture should apply and regulate a global effort by relating well and facilitating proper flow of information. Communication should be efficient and effective among the organizational structures. The managers can also hold meetings and conferences to discuss the various issues facing the organization (Morschett, Schramm-Klein, & Zentes, 2015).Combining the internal strengths of a business with the plans for expansion into the markets provides a strong strategy for an entrepreneurial venture. Therefore, a firm should evaluate its internal strengths by

Carrying out an environmental analysis can help determine the viability of investment. The elements that need to be analyzed in such a probable country include political, economical, social, technological, environmental and legal, which are popularly referred to as PESTEL analysis (Sexton & Vlasto, 2012). Besides, the company must evaluate its internal analysis in the lens of the new market by carrying out a SWOT analysis to establish its strengths, weaknesses, opportunities and threats. The reasons why companies chose to become multinational corporations vary. Even before carrying out market analysis, the reason is always there. Establishing the right country to invest, can go a long way in expanding the business in the future markets. However, some ventures fail, but that does not mean that the business cannot still do well in other alternative markets (Sexton & Vlasto, 2012). All in all, there are different reasons which push companies to go into the global market, otherwise known multinational companies. The reasons are discussed below.

The market of a company like everything else, will change with time. The maturity of a company to market share increases steadily, trying to achieve the market growth. The planning and implementation of the growth strategy for the development of new markets and the expansion of the company before the current market will not only help in company’s business to live in difficult times, it could also give a company a considerable advantage (Greene, 2007). “Growth decisions have been analyzed theoretically for several decades using Ansoff 's (1957) matrix, the construct of business development is more problematic” (Normand, T, 2015). However, using Ansoff’s matrix, especially the market development strategy, and exporting a product to another region are risky because the company will run into different environments that can affect the business. This research paper explains the concept of the environment and shows the political environment factors that can affect the marketing and export process.

Increasing global trade and sales activity all across the world has heightened the significance of exporting for organizations and countries. Exporting is crucial and has numerous benefits for organizations and countries. For an organization’s growth or