The Power Of Context By Malcolm Gladwell

1579 WordsMar 21, 20167 Pages
The cognitive abilities and processes have a massive influence on personal behavior adjustments while physical surroundings also active and influence individuals’ decisions making. Those decisions making always include the discrimination about racism, sexism, capitalism and classism. Individuals’ behaviors are articulated by what they perceive and what is stored in their memories, however, with the changes of the environment and with the time flows, those perceptions that stored in people’s mind might be changed. In “The Power of Context”, Malcolm Gladwell depicts that people’s characters are not only related to the cognitive association, but also affected by the physical surroundings because things that exist in individual’s residence also shape who they are. Similarly, Leslie Bell in her article, “Hard To Get: Twenty-Something Women and the Paradox of Sexual Freedom”, discusses that because of the change of physical surroundings, women now have more courages to express what they want, especially the needs of sexual activities, but the cognitive associations of the public would bring women who have desire of sex prejudgments that are harmful to their dignities. Similarly, Michael Moss, the author of “The Extraordinary Science of Additive Junk Food”, talks about the extraordinary science behind tastes and junk food addictions, and how multinational food companies struggle to maintain their "stomach shares" in the face of mounting evidence that their foods are driving the
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