The Power Of Makeup

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

Have you ever thought about who created makeup? Or how it was created? When, where and how? Why was it created? How has it changed over time? Has it affected anyone? Well I’m going to tell you some of it. Make up wasn’t just created by powder or anything small and simple like that, no. Makeup actually has a lot of its own differences. In 180 BCE was when makeup had first had started but it wasn’t commonly used as much as then. People would limit the use of makeup because it was so expensive and hard to get and or find. The women who actually had it or used it were the prostitutes and the wealthier women. The “Cheap Knockoff’s” were the ones who were sold to the poorer women. The people didn’t really care if the slaves used makeup but

Beauty is the quality of undeniable attractiveness possessed by a confident individual. Beauty is culturally valued because of its effect to make someone feel confident, creative, and unique. The beauty industry is expanding faster than ever because of the constant publicity it is receiving, whether it through social media, articles, or blogs. There are stores that are dedicated solely to all things beauty. One store in particular is Ulta Beauty. It is a beauty emporium where makeup gurus, or any ordinary person, could really get creative. Ulta’s popularity continues to grow because of its fun, colorful, and persuasive ads. An example would be an ad which contains a subtle, white, sparkly background, with vivid hues of purples, pinks, golds, and blues clustered together on the right side, with the words “All things beauty. All in one place. Go ahead, lose yourself,” and the large “Ulta Beauty” logo in the center of it all. The ad uses color, text, and gender appeal to connect to the value of beauty and to persuade women of all walks of life to shop there.

Comically, the first time I ever wore black eyeshadow, my friends asked me “Em, what’s on your face? Did someone give you a black eye?” I knew from then on that cosmetology school was not in my future plans. I wanted my face to be flawless; to be airbrushed and smooth like the models in teen magazines. Society told me that in order to be beautiful, I had to fit into its confines of perfection. Now, I know that to not be true, for beauty is much more than looking like a Barbie doll, true beauty comes from possessing a good

The dove beauty campaigns are again a perfect example of this, as they depict a digitally altered photo of a woman being presented on a billboard (Tpiper). Depicting a remarkable transformation of an ordinary woman, this video shows a billboard model being produced through means of excessive makeup and hair styling in conjunction with digital editing after the photo was taken. This woman is not natural. She has pounds of makeup on her face, as well as photoshopped touchups, and yet she is perceived by the public as the standard of beauty. Nobody is able to compare with such a carefully sculpted face, and therefore this establishes unrealistic expectations

Similarly, the idea of an artificially constructed version of reality is also evident in the context of our time through social media. The YouTube video “Are you living an Insta lie?” explores how Instagram users post a different “version of reality”. Viewers on Instagram interpret the posts literally, without imagining what effort was made to edit the photo, providing only one version of reality. For example, the image of the girl laying on her bed with the quote “#woke up like this”, when taken literally, shows she woke up looking fresh and perfect. However, the video shows us that she washes her face, brushes her hair and applies make up, clearly revealing one message to the audience that is very different to her reality. The TED Talk ‘Looks aren’t everything, believe me, I’m a model’ by Cameron Russel also exposes the different versions of reality manipulated in the modelling industry. The juxtaposition of the image of the attractive young women posing in her bikini and Cameron’s explanation “this is the first time I ever wore a bikini, I was only a young girl" further highlights the constructed reality we live in, in contemporary society. Through the

The development has created much controversy because how it decides to present its perception. Humanity is at fault for how the beauty industry decides how to advertise the perfect image. Yet, in the twenty-first century, there has been a turn of events. Those have educated imaginations are realizing how one standard of beauty is not enough for the millions of versions of beauty there are. Despite, wanting to have no standards of beauty, the educated know that this is no physically possible. Frye perfectly summarizes, “ The fundamental job of the imagination in ordinary life, then, is to produce, out of the society we have to live in, a vision of the society we want to live in. Obviously, that can’t be a separated society, so we have to understand how to relate the two.” (86) The educated imagination interprets how they want their society without losing the connection to what we live in. The beauty industry represents the society we live in: superficial, materialistic, and self-indulgent. The educated imagination represents the ideal society: accepting of all and self-confidence. Although it cannot be the ideal society, there are still possibilities of a society where beauty is not a forced by people sitting at a board table. The mixture of these two societies can develop into a society where beauty is not only external but internal. Having the educated teach the weak imaginations how to comprehend the repercussions of the beauty industry, but still, understand it is difficult to change a hundred-year-old tradition. Standards of beauty will always be part of society, it is just how will society determine what is an illusion and

Though BuzzFeed stands at the forefront and was a very pivotal player in putting body positivity, inclusivity, and representation at the forefront of discourse within the beauty realm, the inconsistencies within their vast content show that either such radical stances on beauty were either not as important as making trite videos and articles on beauty to gain more views and therefore revenue, or merely just another scheme to appeal to a wider audience, including those marginalized by today’s beauty standards. Though they are quick to act as a cavalier for women of color or queer folk by condemning celebrities, brands, and companies such as Kylie Jenner, Karlie Kloss, Khloe Kardashian, ASOS, Urban Outfitters, Coachella, etc. for cultural appropriation

Dr. Karl Deisseroth’s main research focus is in the field of optogenetics, a method developed by Deisseroth about ten years ago (famous enough to warrant a long-form review in the New Yorker—I highly recommend it). The method involves the rendering of neurons to become light sensitive on an individual basis, then their activation using carefully controlled beams of light. The method allows for extraordinarily detailed analysis of the brain’s inner mechanisms via both observation and manipulation. Optogenetics was first described in his seminal paper “Millisecond-timescale, genetically targeted optical control of neural activity”, published in Nature Neuroscience in 2005. The paper described the particular details of the methodology (which happened to win Nature Method’s “Method of the Year” award), such as the exploitation of an algal gene to induce sensitivity to light. Since then, it has been cited numerous times and forms the basis of much

http://www.sachacosmetics.com by Kamla Regrello TABLE OF CONTENTS INTRODUCTION 3 SKIN CARE 4 UNDERSTANDING YOUR SKIN 4 CLEANSERS 6 TONERS 6 DAILY MOISTURIZERS (with Sunscreen) 7 MOISTURIZERS 7 NIGHT MOISTURIZERS 7 NIGHT MOISTURIZERS (with Alpha Hydroxy Acids) 8 SKIN LIGHTENERS 9 COMEDOGENIC INGREDIENTS FOUNDATIONS 10 11 CHOOSING THE RIGHT FOUNDATION 13 LIQUID FOUNDATIONS 14 CREAM FOUNDATIONS 14 DUAL ACTIV POWDER FOUNDATION: 14 HOW DO I USE MY FOUNDATION? 15 CONCEALER 16 POWDERS 17 EYES 18 EYESHADOW 18 MASCARA 20 EYELINER 21 CHEEKS 23 BLUSH 23 LIPS 24 LIPSTICK 24 LIP GLOSS 25

In the video, “You Look Disgusting,” a woman named Em Ford notifies viewers regarding her experience after she uploaded a photo of herself bare of makeup on social media. She had no indication that this photo could possibly spark the backlash that it received. The myriad of egregious comments is what engendered her to create this video. Consequently, for Ford, this photo did not correspond with society’s views on femininity. Society tends to have dogmatic views pertaining to the prerequisite for a woman to wear makeup to be considered beautiful and feminine.

Makeup is a positive creation because it is a form of art, it can help a person feel better about themselves and it helps the person express their personality. The Great Max Factor once said,” You are not born glamorous, glamour is created.” Most society thinks makeup is just a way to hide a person’s flaws or a way to have a fake perfection. Makeup is more than that; it is the paint a person uses to create a masterpiece. Makeup is the way people express art and help them feel better about and express themselves through the way they look.

This report is about how social media was important to transform Real Beauty Sketches Campaign into one of the most popular commercials of 2013. The literature review was searched by using online sources from Middlesex University. An other source used was an interview with 43 women about their perception of this advertise. In summary, Dove’s success was a combination of social media and a study released before the campaign to understand what

“Personalized beauty is about each woman being able to create her own makeup routine that compliments her coloring and style” (Brown, n.d.). Makeup has many different uses and comes in a variety of colors, styles and textures. Additionally, it is also a key part of any woman’s makeup collection in today’s society. There are various types of makeup on the market for your face, eyes and lips and hands for you to explore to attain the perfect look for you. There are also numerous brands that offer similar products and services of makeup in the cosmetic industry. Some of the most popular brands include MAC, Maybelline, Revlon, and Sephora. Even though cosmetic brands all share similar products and services, the competitors in the cosmetic industry compared to Kiko Milano has been around for many years and have many loyal customers, however, they don’t compare to Kiko Milano in price.

Often times, women are pressured by the mainstream media to upkeep a stellar appearance. They are expected to measure up to high standards without question. Even before most girls reach puberty, commercials are bombarding them with small Barbie esque makeup kits filled with lip glosses and chalky eyeshadows. The impact it has on impressionable children, both girls and boys is something that will likely last a lifetime if unlearned. Cosmetic companies who are marketing to young ladies say they can simply improve their looks to gain acceptance from their peers if they use the products they are selling. The makeup industry is a multi million enterprise that makes a profit from women’s insecurities and amplified pressures from society as a common tactic many cosmetic campaigns use is to push women to embrace the ‘natural look’ by providing products that will make it appear as if the individual is not even wearing makeup. Companies will spout out that with these products, the end result will be ‘you, but better.’ It is somewhat of an underlying and slightly manipulating slogan, as if to say how a woman appears could be improved because it is lacking in the moment. This distorts how we all believe how a woman is suppose to look.