The Power Of Social Media

“Contrary to the idea that social media creates a polarizing “filter bubble,” exposing people to only a narrow range of opinions, 70 percent of Millennials say that their social media feeds are comprised of diverse viewpoints evenly mixed between those similar to and different from their own. (American Press Institute, 2015, p. 3)

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

The “Groundswell” book by Charlene Li and Josh Bernoff is an excellent novel that brings upon on the struggle to connect the power of social technologies. Li is an independent thought individual who is one of the leading voices of the business use of social media technologies and she is the founder of Altimeter Group Bernoff is the vice president at Forrester Research. The context of this book gives reader a comprehensive idea of how our world is being converted by social technologies and how we can take advantage of it. This book is about growing the importance of social media technologies where blogs are being part of the phenomenon.

In society today, social media has taken over as one of the primary ways to reach a number of people at an affordable price. Many companies have needed to join this platform whether they are comfortable or not with the process of social media involvement. Luckily there are some great tips out there on how to utilize social media in a way that benefits a company, the customer, and the product itself.

My generation has grown up with technology in our hands since we were toddlers. We are dependent on technology, from Iphones, Laptops,tablets, ipods, even watches that keep us connected to a never ending supply of distant connection. Social media is the source of many problems in our society. One of the problems is the lack of communication in a relationship. One misconception about social media is that it has the ability to strengthen a relationship because you have another avenue of communication when in fact it is detrimental, due to lack of intimate interaction between two people. Social media not only takes away face to face interactions, but it leads to trust issues, cheating and a lack of confrontation.

Is social media bringing us closer together or driving us further apart? I decided to attack the topic by going the route of empathy and if it brings people together or separates them Keywords I used were social media, empathy, Facebook, and affirmative empathy. I plugged this keyword into google and on EBSCOhost and ProQuest and yahoo search. Which at first the articles were horrible and made no sense which led me to topics like politics and body image which are not bad topics but I felt like I was getting into something with a dead end or just something very deep that I had no interest in but after searching it resulted in me finding articles about memes, hashtags, Facebook and experiments that there main topics that were discussed was about empathy which really interested me because I didn 't know what the word empathy and when I researched it and found it means The meaning of empathy is the feeling that you understand and share another person 's experiences and emotions: the ability to share someone else 's feelings . So I kept with that topic and found sources stating that social media is positive towards empathy and some others saying its negative and also how people are inappropriate online

Humans yearn for social interaction through our senses. The best part of social media communication is that it’s live and active, it’s bright and visual. Social media reaches everyone, with 73% of males engaging with social media, and 80% of females (Platow, 2015). Social media allows a company to communicate using several of the senses to reach an extensive community. Supply chain companies can use language, images, sound and even “touch” to get customers involved. By requesting a user to click a link, scroll over here get the customer actively engaged in a social media post. Advertise blog posts, highlight latest company new, announce a new product launch, indicate

The use of technology in todays society is taking place now more than ever. Technology has become one of the largest issues of debate, while being one of the biggest necessities to some people lives. It seems as if no matter where a someone may end up, some form of technology will most likely be present. Everyone has a cell phone now, restaurants have tablets that kids are allowed to play at the table, no matter where someone may go the chances of being around some form of electronic media is high. These things are some of what can cause issues in the everyday household. According to Pew Research Center’s Aaron Smith, roughly about 77 percent of American citizens own a smartphone, and about have of the nation owns a tablet.

I am eighteen years of age, throughout those years I have had the privilege of watching technology advance and grow throughout society. I have seen every type of phone out there as well as watched social media boom into existence. As a kid, I was so amazed how you could play even the simplest games on your phone. My parents both had Nokia cellphones with that ugly antenna that stuck out of the top. I also remember begging my mom to use her phone so I could play the game “Snake” on it. Today we make fun of those phones because they were virtually indestructible, unlike our fragile iPhones that if they are not in a case they are bound to break. So, throughout the years are phones have gotten smarter but easier to break. As for social media, I have seen the successful companies take off and continue to grow. As a teenager, I have personally been impacted by social media, it continues to grow around me and more and more are using them each day. Technology effects every person today whether you think it does or not.

Social networking such as Facebook is a form of social media, which is an online environment where a user is able to construct personal profiles and interact with other users (Lenhart, Madden, 2007). Individuals use these sites to improve social relationships, communicate, entertain as well as exchange data. Social network sites (SNS) play a vital role in supplying information to its users, and individuals are becoming more reliant on social media for processing and collecting several types of information. This text will provide a narrow focus on the topic of social media dependence including an evaluation of the current methodologies used to measure it. Finally, a conclusion will be presented summarising the main points of the text including future recommendations.

“Social media is a group of internet-based applications, built on the ideological and technological foundations of Web 2.0, allowing the creation and exchange of user-generated content” (Terry, 2009). It includes a various range of services and forms. Social media networks are playing important roles in many fields. Generally, social media and the relevant social networks can be classified into 6 specific groups: social communicating media (e.g. Facebook), collaborative media (e.g. Wikipedia), content communities (e.g. YouTube), blogs (e.g. Twitter), virtual social worlds (e.g. Second Life) and virtual game worlds (e.g. World of Warcraft) (Kaplan and Haenlein, 2010). The use of social media networks has been developed

A limitation of this project stems from the limited study on this subject. The internet is a relatively new mission field and the internet presents unique challenges with limited case studies to evaluate. As a result, this evangelistic tool is confronted with much reluctance and concern. First, some argue that evangelism should be a face to face encounter and not from the internet. Inviting folks into this new dimension of ministry is very challenging. Additionally, because the Silent Generation and Baby Boomers are less likely to be active on social media, they are harder to convince that social media ministry is a good for the church. “One of the issues surrounding social media is the digital divide because of the lack of knowledge about computers and the lack of access to computers as well as high speed broadband (wifi).” This limits who you can reach with social media and actually creates a digital schism with economic and social barriers. She says, “…the gap between the technological have and have nots becomes deep a deep divide when high-speed broadband is unavailable and inaccessible because of cost.”

As of 2015, Facebook and Twitter have a total of 1.49 billion and 304 million active users respectively. This rapid rise and popularity of social media has allowed for the dispersion of ideas quickly and effectively on a global scale; in such a way that is unparalleled to any time in history. Therefore, the rise of social media has created a new, immensely powerful form of Civil Society Two. A form that has the ability to create political unrest and outright revolution in the modern states. In reference to the modern state, authoritarian regimes are governments where the citizens have fewer individual rights, and therefore discontent is popular among the masses. They are an apt example of the political power of social media. In the 21st century, social media has the power to raise and topple authoritarian regimes, effectively becoming a new mode to facilitate political revolutions. Ways in which social media has been demonstrated in authoritarian governments are in the Arab Spring, which led to the downfall of many non-democratic regimes, and conversely, in its role in the rise of ISIS, one of the greatest terrorist organizations of modern times.

Social media's influence is accelerating across every aspect of society, bringing with it a need for increased authenticity, transparency and trust. For the first time customers can stand on equal ground with the brands they buy from and in some cases, are very loyal to. Of the most disruptive force in society today, social networks are revolutionizing how the consumer interacts with every strata of business and government as well, from the small business to the global enterprises, from city hall to The White House (Bernoff, Schadler, 2010). This new platform of social media gives customers, and in the case of governments, citizens, the opportunity to voice their opinions, good and bad, very loudly and often get global attention from their efforts to change societies (Ang, 2011). The Arab Spring of 2010 forever changed how political change will take place in a country. That series of political events, all broadcast in real time over social media, solidified the value and immediacy of social media as an instrument of change. Social media as the foundation of Customer Relationship Management (CRM) systems has progressed rapidly form the initial integrations completed by Salesforce.com and others, to where Social CRM (SCRM) is a category unto itself in enterprise software (Greenberg, 2010).