The Power Of The Press

Naomi Klein in her book No Logo outlines her thoughts as to how marketing and advertising by a company has made a dramatic shift from showcasing a product, to the branding of the company name. Companies have now shifted their focus to creating an association between the company and an idea. The company then uses this idea to sell their products.

Will the conversion of “TATA NANO” to a taxi affect brand image and consequently sales?

Uber’s business model and competitive activities indicate that it has a broad differentiation strategy by providing unique service attributes that a wide range of buyers find appealing and worth buying for. Uber, especially at the onset, is unique because it is a technology and lifestyle company that made it "cool" to either drive for riders or share rides with other people. Uber also enhances customer service through an app that provides the cost of the ride early and charges it conveniently on one's credit card.

Uber launched from San Francisco, their mission simply stated, “Uber is evolving the way the world moves” (Uber The Company, 2014). Founded in 2009, Uber encourages people to download an application on their mobile device and arrange for a ride in over two hundred and fifty cities and fifty countries worldwide (Griswold, 2014). Travis Kalanick, Co-Founder and Chief Executive Officer, is leading Uber in their vision of “seamlessly connecting riders to drivers” by taking advantage of P2P (Peer-to-Peer) technology. Garrett Camp helped Kalanick fund Uber with $200k of seed money (Uber, 2014) and today, only five years later, the company is worth an astonishing forty billion (Griswold, 2014).

On this prepare I will talk about Uber and the sharing Economy. How Uber and sharing economy has connect and how the Uber company benefiting from this economic system. Also, I will try to discuss about greater worker flexibility and worker insecurity. What make us to claimed that Uber has a magnificent work flexibility and worker insecurity or does it add to a climate of worker insecurity? Or does it do both? If both, what is the predominate effect of Uber on workers? Is Uber’s ‘market-based’ model fair to consumers? Is it an effective way to eliminate market inefficiencies or is it a cash grab (or, again, both)? In the Uber. In addition to this how this Uber business have a positive and negative effects on other transportation system

Media plays a significant role in controlling societies thoughts, actions and beliefs through complex messages and conventions. From the moment we’re able to see, think and understand, we interpret these messages and conventions instinctively. These in tern quite literally shape the way we think, view or perceive stereotypes– or in other words “contextualize” us. An example of this is evident in Figure 1, which depicts two infant males, one Caucasian and one with an assumed African heritage. There are a number obvious differences, the Caucasian child has red cheeks and golden locks whilst it’s clear that the African child’s skin tone has been darkened whilst his

Uber is the new taxi. It has innovation written all over it and taxis are slowly becoming a service of the past with Uber and Lyft now taking over the markets. Global Positioning System, also known as GPS, is the way Uber has been networking with its customers. Geographic Information System allows Uber to operate more efficiently and even saves them 10-30% (http://www.esri.com/what-is-gis). Location Based Services allow a device to be known at its current location. Uber has taken advantage of these three technologies and made them applicable to their job everyday which has provided them with very much success. This business case will discuss ultimately the successes and the roadblocks Uber has encountered since they opened, as well as recommendations to situations they have encountered over the years. Uber is cheaper, more efficient, and a better service than any taxi on the market.

Branding can be defined as “A name, term, sign symbol (or any combination of these) that help identifies the maker or seller of a product.” (Kotler & Armstrong, 2010)

Companies in Industry leadership positions: I think UBER is using STAY-on-the-offensive-strategy to defend its position as industry leader. UBER is using its cutting-edge technology to eliminate transaction costs and increase employment rate in cities. UBER skips many licensing system to contract employee directly and the driver also have a degree of freedom and need not worry about the costs associated with employment. UBER is focused more on growth rather than profitability, so UBER is trying to enter logistics market along with transportation. Logistics is a very large market adjacent to UBER’s transportation. UBER currently operates UBERFreight in the logistics market. SO, UBER is working on the offense by investing in logistics in

Gazing at this statement of a world-famous innovator, we might think how much of odds can be against us. Are we ready to face the odds of leaving planet Earth and settling on Mars? I figure that has been the blazing fixation of the man behind the fame of Tesla Motors, Space X and Solar city. Elon Musk talks about innovation, disruption and future of human race all at once. With such things forming the core of his ideologies, how can he follow the conventional model of branding for his hybrid electric cars? The growth of Tesla Motors and the branding strategy adopted by it are just as unique as

For any brand to have brand equity, sustainability and overall success, the factors and platforms that it builds itself upon are of vital importance to achieve those goals. Uber is a brand that has an objective of building itself in a developing country with demanding consumers. In order for it to do so successfully it needs to clearly define itself with regards to the following concepts of a brand platforms, Brand Vision, Brand Mission, Brand Values, Brand Personality and lastly the Brand tone of voice. All these platforms transition into each other, this essay will explain each platform and incorporate each of them to how Uber can use them effectively in order for it to be profitable.

In early 2015, Uber Technologies Inc., the company that invented and developed technology platform to connect driver-partners and riders via smartphone apps since 2009, decided to refresh their brand and drew attention by rebranding. The rebranding includes a new logo, updated colors and patterns based on cities and a fresh direction for the ride-sharing company. Uber promised that this rebranding will transform its purpose and cement a new reputation to change not only how it is perceived throughout the world, but how it perceives itself. "We created a beautiful new brand for the company that will lead us forward for years to come" Uber's head of design Andrew Crow said. Howsoever, many people think that Uber failed to rebrand.

When people are asked, “what is a brand?,” Many things come to mind. They think brand is equivalent to a logo. Once upon a time, brands were simply a mark to tell the difference between ‘yours from mine’, but since the olden days of branding cattle and differentiating belongings, things have changed quite a bit.

Topic: Of the four (4) theories of the press, which one adequately represents the situation in Trinidad &Tobago?

Logos are another important component of corporate identity-perhaps even more important than names, because of their visual nature and (which can allow them to communicate even more about a company than its name) and their increasing prevalence across many types of media. Logos can be simply symbols, like the Nike swoosh, or they can be symbols that represent names, like the Target “bull’s eye” or Arm & Hammer’s arm and hammer. Logos can be stylized depiction of names or pars of names (like the “golden arches” that form the “M” in “McDonalds”), or stylized names with added mottos or symbols.