The Power of Social Media

1480 Words Feb 15th, 2012 6 Pages
Critical Analysis of the Power of Social Media

Critical Thinking for Foundation Skills for Graduate Management

Date submitted: November 29, 2011

Social media is not a new concept to our society, it has been effect from the 1950’s commencing with the phone era but has only recently been mainstreamed into our culture and business world. The late 1960s saw the existence of the internet as a network but the World Wide Web officially developed in 1991. The first social network was recognized in 1997 and increased in popularity around 2002-3 thus breeding a new technology age and culture. With the increasing and some would state ‘alarming’ rise of social media (network), it has cultivated an age in the 20th century where news and
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Golding injects a brief case of ethos where he seeks to add credibility to his point by adding a comment from Paula Llewellyn, the Director of Public Prosecutions in Jamaica. The knowledge and background of this source lends credibility to Golding’s first point as readers might have doubts on the first point made. The audience might not have been solely convinced based on the evidence presented that social media alone could taint the mind of the jury or that it could lead to a an unfair trial as cases are highlighted and discussed in the newspapers and in traditional news on various bases. The credibility of Golding’s statement is however established to a degree with the use of a reliable source.

Golding’s second point leads straight into a form of testimony based sort of evidence. He again uses the pathos of argument in outlining the issue that social media can become a form of crowd source surveillance, as seen in the case of the hockey riot in Canada. The testimony comes from a commentator and the evidence could be undermine, as readers could question the credentials of the source and state that individual was bias to the events occurring at the time. Golding uses the example of the Vancouver riot to paint a brief picture on the negative impact social media can have as individuals posted many
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