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Just like in baseball there are large and small businesses. Businesses have to make decisions, decisions that will help the business in the long run. By using analytics business can measure their performance to know where they stand financially and economically. Numbers are very important in a

Decision making and communication are at the center of business success and efficient business analytics would only be effective through the use of proper information systems and that are up to date with current trends as well as optimizing on the available channels.

This web assignment will review two research firms and the type of tools they use in their firms as well as determining if those tools are effective as well as does the firm provide a valuable service to its customers. The two firms being reviewed include The NPD Group and Kantar TNS Global, each company was ranked in the top ten market research companies in the AMA Gold Report for 2016 as noted by Bowers & Brereton (2016). These two research firms are globally accomplished, have collectively helped thousands of clients succeed using their innovative techniques in a tailored program for each company they serve as well as being able to evolve in an ever changing research environment.

The team of business analysts come from various backgrounds. Business analytics will be used to gather data. This data will include, demographics,

Consulting is slowly dying down in today’s businesses especially marketing-related firms that rely heavily on the data generated by people online and offline. It is important for an organization to optimize their results and understanding of the subject matter and help in decision making of the firm on the bigger level. And it’s not just the hardcore FMCG marketing companies but companies from other domains like healthcare, policing, security intelligence, quality assurance , etc that are hopping on from the foot of consulting to that of analytics. Analytics is being used by portfolio managers to see how the past trends have been in respect of stock markets and how some particular companies have performed better than the rest during, say a financial crisis. A criminal analyst uses it to identify occurrence of fraud by uncovering trends and patterns. A supply chain retailer uses analytics to monitor demand and supply of goods so the delivery is faster and convenient to the customer. It is being used by a manager to identify why, say, the financial division has been performing so poor lately and to be able to identify the reasons behind the same. For example, various trails conducted at clinics will now not be limited by the sample sizes that used to be so small. Analytics is now being

Analyze the collected data from the CRM software when developing new widgets for deployment to better suit the needs of our customers, while researching better manufacturing methods to decrease cost. To ensure that The Best Widget Incorporated remains successful we need to ensure that they widgets that we offer are current and are being developed in the most profitable manner. This can be achieved by adding to our existing line of widgets or by modify the existing one we offer. The CRM solution we have in place will provide us with the necessary information to project the buying trends of our customers. This information can be used to help develop new widgets with a better chance that they will be a successful ("Using Market Research, " 2015).

The analytics software is the useful tool and great supporter for organization to reduce workload, increase the productivity and create competitive advantages. The analytics software helps organization knows exactly what customers want and their purchasing power, which will assist the company makes best decisions whether big or small every day. What is more, the analytics software works like an effective predictor, which will help organization look forward to the future scenario and make the best plan. Also the software is the key business enabler

Huntley & Co. Interior Design is a full-service interior design firm that is located in Washington, D.C.. Huntley & Co. Interior Design was founded in 2006. This interior design firm creates stylish interiors. Huntley & Co. Interior Design turns spaces into having a warm, glamorous vibe. This interior design firm thoughtfully curates and meticulously manages all their projects. Huntley & Co. Interior Design has been featured on Houzz.

This is success is localized and opportunistic for the FX business. Due to the size of the company, data organization is still weak. Data analysis tools have been rolled out to some businesses, but management’s support varies. We are still rely upon many reports for decision making, and have yet to use analytics internally to optimize customer profitability. Our current position and ability in analytics is limited to statistical analysis and some limited extrapolation. Some business lines are further along, but for a majority of the corporation, we are still trying to create alerts and relying on ad hoc reports.

Stage 2 - These organizations have implemented localized analytic solutions with some data elements and reporting, but they lack the big picture view of implementing enterprise-wide analytics activities. There are department specific silos of data and reports to meet functional needs.

Part 2. How Business Analytics can be used to gain advantage in a competitive marketplace

“Competing on Analytics” defines an analytical competitor “as an organization that uses analytics extensively and systematically to outthink and out execute the competition.”(1) Business analytics is a new way for companies to separate themselves from their competitors. I recently completed an internship at the firm PricewaterhouseCoopers (PwC) and will work there full-time upon completion of this program. PwC uses analytics to help solve complex business issues and to identify opportunities across different industries. PwC is the largest professional service company in the world and is part of the Big Four accounting firms. PwC operates in over 157 countries with more than 750 offices throughout the world.(2) PwC is structured into three service lines, which are Assurance, Advisory and Tax. The assurance practice audits almost 30% of the global fortune 500 companies.(2) The advisory practice is mainly consulting activities that cover strategy, cyber security and privacy, human resources, deals and forensics. (2) These three practices generated $35.4 billion in revenue in 2015. (2)

ABC is well positioned to compete on analytics. On the investment side, ABC is on the leading edge of using quantitative analysis to deliver investment value, however on the business side ABC’s regulatory, contractual, and operating constraints dictate that it is in the early stages of creating a client facing analytics advantage.

The financial reports are in the business tools (such as Boston Matrix and Ratio Analysis) to evaluate the firm and to decide a course of action. Non- financial tools such as the SWOT and marketing and promotion mix were also used.

Market analyze is very important to get customers feedback. By gathering market data , market growth the organization will get to know about the competitors.