The Premier Design Firm Of The Southeast United States

2078 Words Jun 18th, 2015 9 Pages
CLM Designs Unlimited is the premier design firm of the Southeast United States. They have over 2,000 clients and growing. The clientele is not just in the states but does include overseas customers as well. There have been instances where they have been unable to locate information at the time when it was needed. This is not to say that the information is not accessible; but, there is a need for the overall information system to provide insight into utilizing business analytics into the business. Business analytics is used in order to provide awareness into the market that a particular business is involved. It can be used to report on historical data as well as providing information related to future events by adding value and insight (Stubbs, 2013).
The business is an interior design firm that has several top designers on payroll. It is a small firm with less than 50 employees. There are 7 full time designers and 3 part time employees. Business analytics would be beneficial for this firm because it will allow them to see how often current clients contact them for new arrangements whether it is every 6 months or every 12 months. They are able to make sure that they are able to contact the customer in a timely fashion so that the client does not have to contact them. This also assures them that the particular designer that they have worked with is free and available to handle their requests instead of being placed on a waiting list or dealing with someone unfamiliar.
CLM…
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