The Prevalence Of Mass Media Essay

Advertising is an over 200$ billion industry and according to Jean Kilbourne, people are exposed to over 3000 advertisements a day. Advertisements are everywhere so there is no escaping them; they are on TV, magazines, billboards, etc. These ads tell women and girls that what’s most important is how they look, and they surround us with the image of "ideal female beauty". However, this flawlessness cannot be achieved. It’s a look that’s been created through Photoshop, airbrushing, cosmetics, and computer retouching. There have been many studies done that have found a clear link between exposure to the thin ideal in the mass media to body dissatisfaction, thin ideal internalization, and eating disorders among women. Body dissatisfaction is negative thoughts that a person has about his or her own body. Thin ideal internalization is when a person believes that thinness is equivalent to attractiveness and will lead to positive life outcomes. Less than 5% of women actually have the body type that is shown of

In the article “Never Just Pictures,” the author, Susan Bordo, addresses the cultural reasons behind the rise in eating disorders. She asserts that modern media and advertising campaigns have played an integral role in this increase. Though unfortunate, the media’s focus is not on the well-being of its viewers, but on the level of cash flow they provide. The advertising moguls use their agencies as double edged swords; they will make ads for McDonalds, then go in the next room and conduct a photo-shoot with a six-foot-two, eighty pound woman. The world of advertising needs to realize their work is being seen by millions of people and is affecting some of those people in extremely negative ways.

Furthermore, media surrounds teenage girls in today’s culture. It is impossible to escape the sight of media. The media’s constant idealistic beauty is ever present to a vast amount of self-conscious girls. This image of beauty causes girls to have low self-esteem (Clay, Vignoles, and Dittmar). Media defining this perfect body image causes many adolescent girls to feel dissatisfied with their bodies and become depressed. “Viewing ultra-thin or average-size models led to decreases in both body satisfaction and self-esteem in adolescent girls aged eleven to sixteen, with changes in self-esteem fully mediated by changes in body satisfaction” (Clay, Vignoles, and Dittmar).

It is apparent that with the increasing popularity of social media today, there has been a shift in dietary changes within our society. Individuals are subconsciously changing how and what they eat. The question arises, why are so many young women dissatisfied with their bodies, despite their size? Although there are several forces believed to play a role in this dissatisfaction such as peer criticism and parental influences, the thin-ideal body is dominating the media (Grabe, Ward, & Hyde, 2008). Thinness is largely emphasized and praised for women in magazines, television shows, movies and commercials (Stice & Shaw, 1992). Anorexia Nervosa is an eating disorder that stems from this ubiquitous obsession to be thin and is often associated with a pathological fear of gaining weight, distorted self-body image and emaciation (The American Heritage® Science Dictionary).

Beauty standards in the media are one of many reasons feeding and eating disorders are a rising problem. The unrealistic body types of being extremely thin, in pop culture, are influential factors for many teens, especially teen girls. According to the Diagnostic Statistical Manual of Mental Disorders, fifth edition (DSM-5), anorexia nervosa is a “restriction of energy intake, intense fear of gaining weight, and a disturbance in the perception of one’s body size” (American Psychiatric Association, 2013). Individuals diagnosed with anorexia tend to place a high value on their shape and weight, which can interfere with their daily lives. Individuals diagnosed tend to view of their body shape in a distorted representation. The motivation to become

A very prominent and controversial issue related to media-idealized images is that of eating disorders and eating problems. Eating problems include binge eating, purging, and unhealthy eating problems. These disorders are seen in young adolescents who are at a very fragile stage of life. Teenagers experience bodily changes as well as peer pressure and new experiences of going into high school. According to Dakanalis et al. the media portrays individuals with an extremely thin build for females and a slim-muscular build (i.e., muscles along with minimal body fat) for males is considered to be the cause of body displeasure and eating pathology. There is no solid evidence to prove that the media is to blame for the degree of eating disorder symptoms and negative body-image feelings that many feel, hence the reason it continues to be a highly debated topic. There has although, been continuous research and theories comprised over objectification. This occurs when men and women are sexually objectified. A person is treated as a body, where beauty and attractiveness of a person are important and valued. This theory can be found nearly anywhere because of the amount and variety of social interaction. It is common because of the way media represents body images. The media has ideals of men and women’s body images and individuals are compared to how well

In fact, media is contributing to many false advertisements and unrealistic images that cause eating disorders. Media gives us these false beauty standards by making teens think they have to be thin and tall. Meanwhile, many teens want to be like the models and they try to be thin but instead of doing it the healthy way. The way they do it is to skip meals and that develops eating disorders. For instance, Arnett says, “Marketing and advertisement agencies focus on models such as tall, thin women or a muscular man with a chiseled jawbone when casting for photo shoots and television commercial” (265.) Therefore, we experience and seen is that the media do give us a false beauty standard which makes teens want to do everything that is possible to become like models. This has contributed

In Jonathon Raders article, “Does the media cause eating disorders?”, he argues that eating disorders, such as anorexia or bulimia, include a high mortality rate, higher rate than any other illness. The author claims that 69% of girls say that that photo shopped magazine pictures influence the perfect body shape to them. Rader also points out that the mannequins and models are growing thinner, even the plus size models are shrinking in sizes. The runway models are beginning to meet the body mass for anorexia, which, he argues, is a very unhealthy BMI level. The author also

Media is a significant force in modern culture, particularly in America. Sociologist refer to this as a mediated culture where media reflects and created culture. Communities and individuals are bombarded constantly with messages from a multitude of sources. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important. The messages that the media portray are conflicting and it is impossibly hard to achieve both messages since one is orientated toward fast food consumption and the other it orientated toward an extremely thin ideal. Many researchers have hypothesized that the media may play a central role in creating and intensifying the phenomenon of body dissatisfaction and consequently,

Promotion by the media of the extraordinarily thin body types has been linked to the steady rise of eating disorders, especially among adolescents (Ballaro & Wagner, 2017). Experts believe that there are more than ten million females suffering from some sort of eating disorder and that the problems are happening in patients of younger and younger ages. The gap between the average woman’s body and the ideal body is much larger than before (Spitzer, Henderson, & Zivian, 1999). Ninety four percent of characters in the United States media, are thinner than the average woman (Gonzalez-Lavin & Smolak, 1995). The average American woman is only 5’4” tall and weighs approximately 165 pounds (Martin 2010). The media depicts happiness, wealth and success associated to unrealistic body types (Tiggemann, 2002). Not only does the media display this image, it also exhaustively provides information to encourage achievement of it as well. Whether through dieting, exercise or mild to extreme cosmetic surgery for body sculpting, women are feeling the pressure that they need to be thin and often take even the most dangerous methods to obtain this. Considering that these delusional ideals are nearly impossible for most average women, without choosing unhealthy and harmful behaviors, eating disorder theorists have proclaimed that media is supporting these habits (Levine & Smolak, 1998). It is estimated that 10-15% of girls and women between the ages of 9 and 19 are affected by eating disorders. Though the death rates vary from different studies, one thing is for sure; eating disorders can have many health risks, including death. With the unrealistic ability to achieve the super thin body image many women are still turning to these harmful methods in order to try; thus resulting in death of someone every 62 minutes as a result (Eating Disorders Coalition,

Chronic dieting, low self-esteem, depression and, high levels of body dissatisfaction were among the major issues women face when addressing their body image (Gingras, Fitzpatrick, & McCargar, 2004). The severity of body image dissatisfaction have increased to such a dangerous state that it was added to the DSM-IV as a disorder now called body dysmorphic disorder (Suissa, 2008). One of the main reasons for the prevalence of these conditions in women was due to contemporary Western media, which serve as one of the major agent in enforcing an ultra-thin figure as the ideal for female beauty (Saraceni & Russell-Mayhew, 2007). These images and models presented by the media have become the epitome of beauty, pushing women who internalized these images to dangerous extent to attain these norms. According to evidence from previous studies, contemporary Western cultures have influenced women to an acquired normative state of discontent with their bodies, which have become the source of maladaptive eating practices, negative psychological outcomes, and, chronic health conditions associated with eating disorders (Snapp, Hensley-Choate, & Ryu, 2012). The seriousness of these body image conditions among youths and women have also led to congressional actions.

Therefore, the commendation of such look and shape commercializes unhealthy body image and procreates eating disorders. Unfortunately, at present the commercialism of a perfect body is encountered by almost everyone on everyday basis. The public is bombarded daily with images of glamorously thin women in commercials, on billboards, in movies in magazines and etc?According to Melanie Katzman, a consultant psychologist from New York, the media has actively defined the thin ideal as success and treats the body as a commodity. (Rhona MacDonald, 2001) It is evident that the persistent advocating of the media and the society produced a constant pursuit of thinness, which became a new religion. A study conducted by Harvard researchers has revealed the effect of media and magazines on adolescent girls in high schools. The children were exposed to fashion magazines and television commercials, and a while after were given self-rating surveys. The study found that sixty-nine percent of the girls said that magazine pictures

The influence the media has upon all of society can have positive and negative effects on the public. The effect the media has on adolescent girls in regard to body image has had negative impacts, such as an obsession with body weight and what the society views as the “perfect body”. The media can be seen as partly responsible for the pressure adolescent females’ face in consideration to body issues.

Social media plays an immense role in the way that stereotypes about attractiveness is conveyed in regards to body image. As Gerbner and Gross wrote in 1976, the cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid. The subjection to social media can cause an idealistic view amongst young girls and women alike. Among the mechanisms of human agency none is more central or pervasive than beliefs of personal efficacy (Bandura, 1997). This belief that these body types are achievable can lead to females being dissatisfied within their own skin. The result of the discontent can potentially lead to eating disorders. Body dissatisfaction occurs when views of the body are negative and involves a perceived discrepancy between a person 's assessment of their actual and ideal body (Cash and Szymanski, 1995 and Grogan, 2008). It is estimated that approximately 50% of adolescent girls report being unhappy with their bodies (Bearman, Presnell, & Martinez, 2006). Surveys have revealed that the exposure to social media can cause body dissatisfaction, eating disorder symptoms’ and the concept that thin is “beautiful” amongst young girls and women (Botta 1999; Harrison and Hefner 2006; and Stice et al. 1994). With media influence, the question is the strength of the effect, studies indicate the effects are small in scale; they are likely to operate in accordance with particular differences in

“The attention-grabbing pictures of various high-flying supermodels and actors on different magazine covers and advertisements go a long way in influencing our choices” (Bagley). The media is highly affective to everyone, although they promote an improper image of living. Research proved says those with low self-esteem are most influenced by media. Media is not the only culprit behind eating disorders. However, that does not mean that they have no part in eating disorders. Media is omnipresent and challenging it can halt the constant pressure on people to be perfect (Bagley). Socio-cultural influences, like the false images of thin women have been researched to distort eating and cause un-satisfaction of an individual’s body. However, it