Basketball Shoes Research Paper

Have you ever seen someone wearing a very rare pair of shoes that you have never seen before? Have you ever wondered how they got these shoes and how much they cost? Believe it or not Nike’s Air Jordan line of shoes has been at the forefront of a decade-long sneaker craze, which has grown so much it has become its own stock market. Jordan’s have been popular for many years and it is shown throughout pop culture, the increase in price and demand, the resale market that has skyrocketed in the last five years, and the history behind the shoe that made them so popular. Jordan’s are very well advertised through several popular outlets.

Economically, these shoes are not the cheapest kind to get, however people will continue to buy them because of the popularity and the role of the Nike shoe in society. Even the Nike symbol alone reminds people of sports and athletes. Nike has professional athletes who are admired by millions of people appear in their commercials. By doing this they are saying this person wears Nike, and that everyone else should too. This also can give the hope that if you wear this Nike shoe you will be just as good as this professional athlete that you admire.

    Nike’s sales have been a major indicator of their success in the footwear industry designating themselves as the number one competitor. Nike has been a top brand in the footwear industry and their records verify this information accordingly. For instance, in 2015, Nike's net income

One of the most prominent trends was that consumers paid willingly higher price for socks. Following chart shows the price trends in the casual/athletic

Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share

To begin, many sneakers are known history. Many years ago, a pair of shoes was only six dollars and that was technically considered expensive and only the wealthiest people could afford to buy them. According to the article “The History of Sneakers” , it says, “In 1868, sneakers cost six dollars a pair so only the wealthy people could afford to wear them…”. So back then, even the wealthiest people could afford a pair of shoes that cost

These products are valued at almost 65 billion American dollars. That’s a lot of Nike shoes!

The Nba has many players that are exciting to watch, but let’s talk about their merchandise and the consumers. Many people purchase things for the NBA such as shoes, jerseys, toys, balls, bobbleheads, clothes, and even Video Games. Many people purchase tickets to come to the game the NBA usually can get tens of thousands of Fans at each game.

Rapid growth: the contract signed with rising star Stephen Curry is the key reason for brand growth in basketball shoe market. In fact, their market share increased 2 times in one year (between 2013 and 2014), also the company’s 10K report shows that the revenue of footwear raised dramatically from in those years, the revenue was $299 in 2013, and $430 million sales accounted in 2014.

Nike has started by starting its foundation based on running shoes. However, today Nike has a huge sponsorship with athletics in all major sports. Nike’s huge accomplishment was when they reached a deal with signed Michael Jordan. Soon, Nike released his signature sneaker, Air Jordan 1. Nike accomplished to purchase the original signature basketball sneaker which was the Chuck Taylor All-Star. This product was worn by basketball sensation and hall of fame Magic Johnson. Recently, Nike has solid success of profitable sales growth in its basketball products. Nike sold $340 million worth of its LeBron James sneakers. Also, Nike sold $195 million of Kevin Durant sneakers and $105 million of Kobe Bryant sneakers. Nike soon signed an NBA deal, which

When i went to Southland Mall in Hayward, California a few weeks ago, I was shocked by the outrageous shoe prices. Shoes over $300 just because they are Jordan sneakers. In other words, a Family could buy food that could last for an entire week. People are spending too much on shoes.

I am very skilled at video games. I have an Xbox one and tons of games. Some games I have are black ops three, grand theft auto, and rainbow six siege. The game I am the best at is B03. My stats or 4300 kills and 1000 deaths. Therefore, I am skilled at video games.

Sneakers have come a long way from being just flimsy sandshoes over 3000 years ago. We now have protective outdoor shoes for hiking and mountain climbing. We have track running shoes for Olympic athletes and even track team runners in schools. We have basketball shoes that provide extra protection for your ankles so that you don’t get easy ankle sprains. Some people even have their entire lives dedicated to buying limited edition shoes from auctions and buying shoes that famous players wore in games. Shoes have come a long way.

Nike Inc. is a very large, well-known brand which is a direct competitor with Lululemon, Nike have a well-known reputation in the sporting world, targeting many different athletes with a large product line while sponsoring and getting athletes to represent their product line. Nikes market capital is $86.6 billion while their revenue is $34.35 billion, Nikes market share in Q2 of 2017 rose to 39.93% with their footwear dominating the market with 51.88% (NKE Sales vs. its Competitors Q2 2017, 2017).

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.