is a frozen yogurt and smoothie brand known for its all natural frozen yogurt, fresh fruit smoothies, yogurt parfaits, and probiotic iced teas. There are now more than 190 locations in over 25 states in the United States. In 2011, Red Mango was named the No. 1 Zagat Rated chain in America for smoothies and frozen yogurt. Industry Background People have been eating plain yogurt for over four millennia especially in middle east and in India. In the 1930s Dannon began selling prepackaged yogurt for
Description and Goals of Assignment The Swirlstand is a frozen yogurt vending machine that allows consumers to purchase high-quality frozen yogurt without entering the store. We think that Swirlstand will transform the way consumers buy frozen yogurt. From our data results with SPSS software, we will decide the target market for our product that will be successful before the Swirlstand starts. These objectives include: ● What quick-service frozen yogurt restaurants do consumers frequent? ● How important
ice cream in Canada since the early 1990s is due to competition from other products such as lower-calorie yogurts and low-fat ice cream. Despite a real concern about healthy diets, Canadians seem to swing back and forth in their yearnings for low fat and rich taste. There is some evidence that “dessert junkies” who want to indulge without too much guilt are turning to low-fat frozen yogurt and low-fat ice cream. This has encouraged a number of super premium ice cream competitors to offer these
made frozen yogurt with fresh fruit toppings, which were all made from natural and organic ingredients. The main idea for the owner of the food truck was to deliver the health concept to people. Each portion of frozen yogurt was sold for six dollars with two toppings on it. Various fresh fruits were included in the choices of toppings, such as kiwi, strawberry and banana. The biggest advantage of Froyo To Go, expressed by the owner, was the healthy and fresh toppings with the frozen yogurt for the
Ever wish there were a delicious smoothie somewhere to buy at an inexpensive price? Well there is, and there is no need to go out! Read this section on how to make fruit smoothies and make a scrumptious smoothie. To make a good smoothie, the materials needed are: about ¾ cup of juice, or milk, about 2 cups of fresh or frozen fruits, ½ of yogurt, and finally, 6 cubes of ice if the fruits aren’t frozen. A blender that can crush ice well and that has a secure lid is also required. Unlike other recipes
Consumer Behavior Analysis on Frozen Yogurt December 5, 2011 Contents I. Foreword II. Objectives of the Study III. Methodology IV. Principal Findings and Application of Theories A. Consumer Analysis 1. Consumer Affective System & Cognitive Process in Decision Making 2. Consumer Behavior Sequence 3. Consumer Environment B. Marketing Mix 1. Product 2. Price 3. Promotion 4. Placement/Channel
By teaming up with local farms, we’ll aim to provide top quality ice cream that can be personalized with various flavored syrups and mix-ins, at a competitive pricing system based on weight, similar to frozen yogurt shops. Combining the perks of customization with the entertainment of ice cream frozen with liquid nitrogen, we project that “The Fro-Zone” will rise above competition in the area. Marketing Strategy Target Market: The target market will be the general population of Centennial, particularly
Signature Frozen Yogurt Table of Contents Executive Summary For the past 28 years we have been committed to offering a wide variety of healthy entrée options at the highest quality for a reasonable price, however, we have never offered a selection of healthy option desserts and therefore have decided to launch a new product, the Signature Frozen Yogurt. This product is a secret blend of all-natural ingredients. One of the most important ingredients is real nonfat milk, which has been
playing with their food! C2. Industry Analysis: A similar self-service model, the frozen yogurt industry is the current trend in the frozen dessert market. The emphasis on healthy products lends popularity to this trend with millennials and health conscience adults. This leaves an entire market, opposite of the health trend, wide open as a business prospect. Even though adults find it delicious, frozen yogurt is not an ideal treat for most children and some adults who simply need to indulge themselves
fitness. These days, consumers are more inclined towards healthy options. With this said change in culture, frozen yogurt was able to adapt and provides consumers with a healthy alternative that can cater to various taste preferences. Yogurt is known to be sour in nature. Many companies have been able to maintain its flavor but at the same time were able to alter the generic taste of yogurt that satisfies various types of consumers. Since this topic is new in nature, the researchers decided to further