Consumer Behavior Analysis on Frozen Yogurt December 5, 2011 Contents I. Foreword II. Objectives of the Study III. Methodology IV. Principal Findings and Application of Theories A. Consumer Analysis 1. Consumer Affective System & Cognitive Process in Decision Making 2. Consumer Behavior Sequence 3. Consumer Environment B. Marketing Mix 1. Product 2. Price 3. Promotion 4. Placement/Channel
Signature Frozen Yogurt Table of Contents Executive Summary For the past 28 years we have been committed to offering a wide variety of healthy entrée options at the highest quality for a reasonable price, however, we have never offered a selection of healthy option desserts and therefore have decided to launch a new product, the Signature Frozen Yogurt. This product is a secret blend of all-natural ingredients. One of the most important ingredients is real nonfat milk, which has been
fitness. These days, consumers are more inclined towards healthy options. With this said change in culture, frozen yogurt was able to adapt and provides consumers with a healthy alternative that can cater to various taste preferences. Yogurt is known to be sour in nature. Many companies have been able to maintain its flavor but at the same time were able to alter the generic taste of yogurt that satisfies various types of consumers. Since this topic is new in nature, the researchers decided to further
choose more nutritious complements to their yogurt such as kiwi, strawberries and other fresh fruits. Lots of health benefits Although it might seem similar to ice-cream, it has a number of health benefits. Firstly, it is less sweet than ice-cream. This makes it perfect for diabetics and health-conscious customers. Frozen yogurt is nonfat and low in calories as compared to ice-cream. This leads to lower cholesterol levels for consumers. Frozen yogurt also has bacteria such as L. Bulgaricus, L.
Kiwiyo frozen yogurt 1. Self-serve frozen yogurt Customer needs Customer needs wide range of flavours because they get bore with same product, so they want new things constantly. Customer needs to be taken online order and free delivery within premises. This is a social need to eat dessert after lunch or dinner. Customer wants They want free Wi-Fi when they purchase anything in Kiwiyo store. They want discounts and promotions offer They want fruity flavours as well Customer
Description and Goals of Assignment The Swirlstand is a frozen yogurt vending machine that allows consumers to purchase high-quality frozen yogurt without entering the store. We think that Swirlstand will transform the way consumers buy frozen yogurt. From our data results with SPSS software, we will decide the target market for our product that will be successful before the Swirlstand starts. These objectives include: ● What quick-service frozen yogurt restaurants do consumers frequent? ● How important
Heavenly Blush they also have some packaging for yogurt that is a bottle yogurt and tetra pack yogurt. The benefit of using tetra pack yogurt is the yogurt can stand for one years. The labeling in the Heavenly Blush also have some different they make the bottle yogurt and frozen yogurt base on the color than contain a vitamin and different taste, for example in the frozen yogurt according to www.heavenlyblush.com "The 4 Building Blocks Of Heavenly Blush Yogurt 1. Live Probiotics LA-5, BB-12 Promotes
manage to deal with their competitors. Red Mango Red mango is a frozen yogurt and smoothie brand known for its all natural frozen yogurt, fresh fruit smoothies, yogurt parfaits, and probiotic iced teas. There are now more than 190 locations in over 25 states in the United States. In 2011, Red Mango was named the No. 1 Zagat Rated chain in America for smoothies and frozen yogurt. Industry Background People have been eating plain yogurt for over four millennia especially in middle east and in India
The secondary product is smoothies, a combine and blend of original frozen yogurt with one or two real fresh fruits. 2.2.3 Personal Engineering Activity 2.2.3.1 Organisational Structure and Job Description. The organisational structure should be consistent with the vision and objectives of business and can be a source of competitive
(http://www.baskinrobbins.com/ ) Häagen-Dazs also offers yogurt in most of its stores. Although the flurry of consumer interest in low-fat yogurt and low-fat ice cream certainly created some new market opportunities, it is not clear how consumers will react to these products over the longer term. One reason is that many consumers who were initially excited about being able to buy a good tasting, low-fat frozen dessert have realized that low fat does not necessarily mean low calorie