The Price Of The Pants

The True Cost is a documentary that was filmed with the hope of educating consumers regarding the global impact that ‘fast fashion’ has on our society. Director Andrew Morgan provides the link between our clothes and the people who make them; careful to bridge the gap between the factory workers and how our high demand for fashion can affect their life. In fact, we seldom consider consumptionism (to consume, use or spend with little regard) and globalized production (when goods are made in another country for low wages) while shopping, but we should. Projects such as this documentary, shed light on the untold stories behind what appears to be a glamorous and trillion dollar business. Unfortunately, those who are impacted the most are the workers

This papers purpose is to teach fashion heavy consumers on the real price of fast fashion and how buying it affects the environment. This type of audience can be anyone who partakes in the buying of well-known cheap retail stores that have a large audience of being fast and obtainable. These consumers should have the information on how fast fashion effects are environment so it could possibly alter their buying habits to be eco-friendlier but buying either less or more sustainable clothing instead of the cheap alternatives. This audience should care about this purpose because this will affect the world now and for future generations as their environment is being mistreated because of these fast

Credibility statement: A university of Georgia professor gave an hour-long ted talk talking about her experiences of working and traveling to different countries seeing the fast fashion industry at first hands. She now teaches about fashion sustainability and the cycles of the fast fashion market.

It is impossible to beat a cheap price. In today’s world, finding a sought after item at a dirt cheap price is one the main motivation American’s get in the car and battle the craziness in the mall. And as the basic American human beings that we are, it is never possible for us to be complacent with the amount of stuff we currently have. Eventually, we will come across a friend that has the next must have item that will cause us to run to our local mall and purchase a similar item at the lowest price possible. With all that said, it is no wonder why the industry of fast fashion has taken off over the past decade. Felipe Caro and Victor Martínez-de-Albéniz, researchers for UCLA’s school of supply chain coordination, define fast fashion as “a business model that combines four elements: (i) fashionable clothes mostly for consumers under 40; (ii) affordable prices in the mid-to-low range; (iii) quick response; and (iv) frequent assortment changes”. Retailers like H&M, Forever 21, Target, and Wal-Mart have been able to take this business model and make a fortune. But while all these quick trends and cheap prices are great for the consumer, its cost on the foreign worker and the environment does not go uncovered. In the book Overdressed by Elizabeth Cline, she presents many arguments supporting the claim that fast fashion is unethical based on

II. Over the past few years, fast fashion has been an extremely hot segment and source to help some clothing companies increasing on their economic growth.

Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a

“The era of the $4.99 dress is not going to last forever,” according to Elizabeth Cline, the author of Overdressed: The Shockingly High Cost of Cheap Fashion. The people of America have jumped from making their own clothes by hand to shopping in huge malls filled with tons and tons of up-to-date clothing. America’s view on clothing, however, is starting to experience a change. People are starting to see the dark side of cheap fashion. The people of the United States views on clothing, fashion, and labor have changed over the past century due to the poor treatment and conditions the workers are facing.

The True Cost, by Andrew Morgan, was a truly eye opening documentary on what price workers who make our clothes have to pay in regards to their health, finances, and sacrifices they have to make. Most of us purchase clothes and do not think twice about where they came from, who made them, and impact it is having on our society. Stores such as H&M and Forever 21 sales clothes for very cheap prices; however, the more the prices are reduced, the more the environmental costs are raised. Our society revolves are materialism and most believe our clothing portrays who a person is, to a certain extent. If this is the case, our clothes may be saying more about ourselves than we think, if we are wearing clothes that workers in other countries are paying a price for.

Everyday, millions of consumers in the United States contribute to the harsh treatment, under paid, and sexual abuse of factory workers all over the world. The garment industry, one of the largest in the world, generates over 3 trillion dollars a year yet the average monthly wage is 21 dollars a month, 80% of whom are women, and including children ages 5 to 14. While most apparel used to be manufactured in the United States, in the past decade a majority of manufacturers have moved operations overseas due to loose regulations according to the huffington post (Badal). The current trend of fast fashion comes at a much greater cost than we are all aware of, The True Cost, a documentary by Andrew Morgan highlights fashions “unadvertised sins” such as unregulated production, toxic garment dyes harmful to both workers and the environment, and attempts by the factory workers to form unions that end in violence (Wilson).

For almost twenty years now, people have been relying on fast fashion, a fairly new notion, which

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

In today’s society, fashion rules the teen and young adult generations. Billions of dollars are spent each year on designer brands such as Gucci, Louis Vuitton, and Off-White. At the same time that these large amounts of money are being spent of materialistic aspects of fashion, people in third world countries are struggling greatly. Instead of money being spent on expensive clothing, it could serve a greater purpose by being donated to countries who are in dire need. Absurd amounts of money in first world countries are spent on designer brands, while third world countries struggle to even get their hands on any clothing.

‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

There are a large amount of social and environmental problems within the global apparel industry.