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Essay on The Price of Diamonds Is too High

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The Price of Diamonds Is Too High

For centuries the diamond has fascinated man for its alluring sparkle and physical hardness. Formed about three billion years ago, the diamond may very well be the oldest and most precious item any person can own. The internationally accepted notion that this commodity is one of the most treasurable commodity of them all has led to the public being prepared to pay the prices that are set by a group of companies in an agreement known as a cartel. This essay will evaluate the diamond market on a microeconomic level and discuss how the diamond cartel came about, what has allowed it to operate for decades, as well as how it determines the price of diamonds. In addition, this essay will, by aid of diagrams …show more content…

In the same light, if the price varied vastly between companies, people would be able to purchase from the company that charges less, resulting in people losing their appreciation of the product. A threat to the company came about in the 1950s when diamonds were discovered in Siberia, and although these diamonds were of a somewhat inferior quality to the ones sold the company De Beers, these cheaper diamonds would lead to a decrease in the quantity of De Beers’ diamonds demanded. Therefore, De Beers bought up almost every diamond from Siberia, meaning that it owned the vast majority of the diamonds of the world. Price fixing and output restriction were the next step to ensure that diamonds do not lose their value to the world.

The general law of demand states that the higher the price of a good, the lower the demand. However, the cartel introduced an incentive so that regardless of how high up they decide to push the price of diamonds, there would still be a great demand for them. They developed the marketing strategy of making diamonds synonymous with the idea of love and romance, an idea that is strongly valued by cultures across the globe. As a result, even to present day times, diamonds are considered the ultimate token of love, and any of the other gems of the

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