The Pricing Strategy Of T Shirts

What I found most interesting was the story of Nelson Reinsch and his ability to keep an open mind in order to benefit from an ever-changing system of comparative advantage. Nelson worked his entire life as a cotton farmer, most of which was in the “cottonest city in the world,” Lubbock Texas. It was fascinating to hear first-hand accounts of how the cotton industry changed throughout Nelson’s life. Nelson adapted to the changing industry where farmers stuck in their traditional ways were eventually left behind. Nelson and other farmers in the region benefited from their relationships with

American Eagle is defying a slump in teen retail, with sales rising 11% in the most recent quarter. The retailer has been taking several steps to avoid slipping sales, Phil Wahba of Fortune reports. A crucial component of this is avoiding heavily discounted clothing — a trend that's hurting competitors Abercrombie & Fitch and Aeropostale. While shoppers love discounts and good sales, too many of them can be detrimental for retailers. Constant heavy discounts can condition consumers to not want to pay full price.

The book Travels of a T-Shirt in the Global Economy by Pietra Rivoli is about the journey of a plain cotton shirt internationally through the economy. This book consists of a plain, cheap t-shirt bought at Wal-Mart, is split into four important parts. The first part is about the source of the t-shirt: cotton. The second part is about the creation process the t-shirt goes through while being created in China. The third part is consists of explaining what happens after the t-shirt goes to the United States and faces the American protectionist policies. Lastly, the fourth essential part of this t-shirt is what happens to the shirt when it is finished in America (or other developed nations).

Their affiliates are offered a controlled assortment of nationwide brand-names in addition to choosing private label goods in a widespread of commodities. Costco merges its fast inventory revenue with the functioning competences to track the business lucratively at a substantial lower gross margin. Moreover, Costco gains benefits of its great sales capacity and fast inventory turnover to gain the advantages of timely sum rebates from merchandise wholesalers due to the extraordinary deals and fast inventory turnover. This allows Costco to produce an abundant of cash in their account. The pricing strategy of Costco is the central factor that reinforce the low price business strategy which is to improve the limitations on brand-named merchandise which is at 14%. Which allows their members to bargain at such a low value. Costco has the prominent status amongst consumers as the number one merchant of mutable merchandise and low prices. Costco's economical benefit is positioned upon its aptitude to purchase in massive wholesale, consolidate, and sell in its

In this assignment, pricing strategy for backpack will be discussed. After estimation of product’s cost, demand and mark up, we have to decide an appropriate pricing strategy for setting a base price for our backpack (Lamb etal. 2016). The alternative strategies for the backpack which would be discussed is price skimming and penetration strategy. Firms benefit from price skimming from high profit margin, perceived high quality and attract customers when price lowered, while it’s more applicable with inelastic demand, also attract competitors and having difficulty in adjusting appropriate time to lower the price. Penetration strategy brought positive effects such as low input cost, and it is suitable for elastic demand product. However, might result bankruptcy if company unable to survive in the beginning, it require long period for returns and low price might be tagged with low quality. The chosen strategy for backpack is price skimming which might results better effect on our targeted segment because outdoor enthusiasts aimed at high quality.

This is a strategy that can apply to products with consumable supplies. This is where the pricing at high prestige levels, otherwise they will not sell; customers equate higher quality with higher prices.

The book I am reviewing is The Travel of a T-Shirt in a Global Economy by Pietra Rivoli. Some main points I found in the book was when he mentions how they seceded themselves through the use of immigrant workers, china had low pay, long hours, and poor working conditions. Also how women were considered low labor workers and when they raised the minimum wage. They would use the work of immigrants instead of white men because of how lazy white men were. They also included how the workers may only work for one single employer so the cotton growers wouldn't have to worry about them leaving to someone else that would pay them better.

Pietra Rivoli, the author of The Travels of a T-Shirt in the Global Economy, utilized her personal investigation of how the t-shirt was created (Rivoli, X). By her putting herself in the different locations where the shirt process is made, truly provides an eye-opening view on the situation. Rivoli saw how researches would simply collect statistical data but not have personal observations on what was happening. There are many people who are looking at sweatshops from afar and assuming only negative aspects about them.

Every morning, many women begin planning their outfits even before they stroll out of bed. . Will it be a red or pink top, casual or dressy, jeans or sweatpants? These are just few of the countless decisions to be made that morning. Do they ever stop for a second to reflect on how these clothes were even made? Throughout our recorded history, businesses in many production-based industries faced challenges to meet their supply and demand needs. In the book The Travels of a T-shirt in The Global Economy, the author Pietra Rivoli does a great job with bringing her readers along with her on her little journey that evolved after her single purchase of a T- shirt from a local Walgreens. Upon purchasing the T-shirt she wanted to dig deeper and see where did it all began. Due to her devoted soul she began traveling the world from West Texas to China and even all the way to Africa. This one product was the motive behind her understanding of the entire international trading system and globalization debate that now thousands of individuals are benefiting from. We have

Therefore, Chatime using psychological pricing strategy which is set those ending with nines or other odd numbers on all beverages to stimulate consumer demand and sometimes these are referred to as “just below” prices as they are often “just below” an even price such as RM1.99 vs RM2.00. For example, Chatime instead of charge RM6 for a milk tea beverage you might charge RM5.99 per beverage. Some consumers associate the price closer to RM5 than RM6 even though it is only one cent less and they may subconsciously be partially ignored. The theory that drives this is that lower pricing such as this institutes greater demand than if consumers were perfectly rational. Psychological pricing is one cause of price points to get more customers and the psychological pricing method helps Chatime build an impression of the brand without making significant changes to the product. Simply revising the pricing structure can make the product seem like the best on the market compare with other competitors or elevate the Chatime’s milk tea to the top of the available options. Although the price of Chatime’s milk tea is lower than competitors, customers are those who important of quality and price attributes will buy the products too. It is because customers are relatively insensitive to the product price. Customers willing to pay more for own

Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are transacted at different prices by the same provider in different markets. In today’s society we see price discrimination in many places and you don’t even realize that it is price discrimination. Price differentiation is distinguished from product differentiation by the more substantial difference in production cost for the differently priced products involved in the latter strategy. It essentially relies on the variation in the customers' willingness to pay and in the elasticity of their demand. There are three different types of price discrimination. First Degree Price Discrimination involves charging consumers the maximum price that they are willing to pay. Second Degree Price Discrimination involves charging different prices depending upon the quantity consumed and lastly Third Degree Price Discrimination which involves charging different prices to different groups of people (EconomicsHelp, 2015).

Costs play an important role in setting international prices. Travelers abroad are often surprised to find that goods that are relatively inexpensive at home may carry outrageously higher price tags in other countries. Besides, such price escalation may result from differences in selling strategies or market conditions. In most instances, however, it is simply a result of the higher costs of selling in foreign markets such as the additional costs of modifying and packaging the product, higher shipping and insurance costs, import tariffs and taxes, costs associated with exchange rate fluctuations and higher channel and physical distribution costs. Futhermore, Milo also adopted Promotional Pricing strategy. Selling products is challenging when shelves are lined with similar-quality products, and customers are bombarded with advertising messages. Promotional pricing helps differentiate Milo’s product with its competitor and leverage a potential customer's attention long enough to purchase the Milo products. Promotional pricing involves lowering the price of a product, distributing coupons or offering specials, such as buy-one-get-one-free offers. For example, Milo offer promotional pricing for its product in weekly catalogue to create excitement and a sense of

Competition Based Pricing. The price under this route was determined to be $3,400 (see Appendix C). Under this route, the company will earn more profit per bundle sold. Additionally, minimal effort is required to determine the price. However, the competition based pricing creates indifference between the “Atlantic Bundle” and its competition. The higher price will also reduce market share and could stir a pricing war.

The strategy for setting a product’s price often has to be changed when the product is part of a product mix. In this case, the firm looks for a set of prices that maximizes its profits on the total product mix. Pricing is difficult because the various products have related demand and costs and face different degrees of competition.

Product Bundle pricing means offering a group of related products at a combined low price, so as to get rid of slow moving products. For example, Dove charges $7.50 for a bottle of Dove Beauty Moisture Body Wash and $13.90 for a bundle of two bottles at CK Departmental Store.