The Princess Machine Commercial

In the article, “What's Wrong With Cinderella?”, mother and author Peggy Orenstein expresses utter concern for the increasing rise of the princess culture. From a personal stance (mother, feminist, and gender advocate) Orenstein forms valid assertions about the expansion of the princess image, and how it has influenced younger girls, including her three-year old daughters’. Moreover she displays negative impacts for the influential princess image and its capacity to affect the lives of younger girls in the future years, yet fails to acknowledge a personal stance. While correlating the princess culture into a larger context that singles out relevant points of gender awareness/equality, she degrades the princes culture, and

Always “Like a Girl” commercial was not only a hit in the media world, but a hit to the hearts of many women across the nation. In this commercial Always attempts to reach out and inform Americans of the damage caused to a female’s confidence when they do finally hit that age in their lives where insecurities begin to exist. Positively using their credibility and reputation to target a worldwide issue among woman so that it gains enough awareness to hopefully get fixed. Women working their whole lives to break society’s doubt so that they aren’t classified under another demeaning stereotype when asked, “What does it mean to do something ‘Like a Girl?’’’.

In Peggy Orenstein’s article, “What’s wrong with Cinderella?”, she analyzes the obsessions young girls have for stereotypical feminine products and toys, such as princesses and the color pink. Orenstein claims that such obsessions have negative effects on girls as they grow into women, restricting them into playing a specific role in adulthood. Although the author expresses much bias, she effectively supports her claims through her positions as a feminists and parent.

Ram’s advertisement immediately begins by utilizing logos and pathos to embolden women to fight against stereotypes. First, the commercial’s narration uses a series of repetitive rhetorical questions to inspire the audacious emotions of the audience. Ram repeats “have you ever thought” multiple times to capture the female viewer’s attention. This technique establishes an understanding and inviting tone that prepares the viewer for Ram’s overarching message. Next, allowing the viewer to ponder these rhetorical questions, Ram briefly pauses the narration. Following this pause, Ram articulates their message: “You can break a stereotype and throw it into a whole ‘nother gear. Because

A commercial designed by the duo Rhett McLaughlin and Link Neal was published in April 2009. The commercial featured a furniture store located in North Carolina called The Red House. Following the first week of its publication the commercial became a sensation, drawing in viral recognition from million of people due to its satire and comical way of conveying the intended message.

As explained in Judith Lorber’s excerpt from “‘Night To His Day’: The Social Construction of Gender”, gender is a socially constructed concept that everyone unconsciously adheres to (Lorber). As a socially constructed concept, representations of gender roles can reinforce or challenge the stereotypical images. In Killing Us Softly 4, Jean Kilbourne analyzed the advertisement industry’s representation of women and argued that the media plays a huge role in shaping gender formations (Kilbourne). Although objectification of women is still a prevalent issue, Kilbourne acknowledged that there are efforts nowadays that challenges the unrealistic representations of women and femininity (Kilbourne). Inspired partly by Killing Us Softly 4, the project is my way to reflect on how the Disney movies I had watched as I grow up represented gender.

Subliminal and direct messages of gender-role stereotyping can be found in advertisements for children’s toys, television cartoons, foods, and many other items that are marketed towards young children. Specifically, children in the age ranges of six to ten years old. For example, McDonald’s Restaurant has a new Happy Meal commercial that runs often on television. Actually, it is a set of commercials advertising Cuties, a brand of mandarin oranges, as a healthier alternative in their McDonald’s Happy Meal. In one commercial, there are two young boys and an adult male sitting in a kitchen playing with Hot Wheels and in the commercial the boys begins discussing calculations, centripetal force, and making ramps as they calculate the force needed

In this book, chronicles the author’s journey through America’s princess culture with her young daughter, Daisy. Beginning with Disney princesses, Orenstein comes to examine American Girl dolls, the “tween” market, Miley Cyrus, social media, beauty pageants, and of course, Barbie, all in the united effort to best understand the decisions she is making for her daughter. potential body issues, poor self-esteem, ramped sexism, and gender essentialist impositions,

Ram immediately begins their advertisement by utilizing logos and pathos to embolden women to fight against stereotypes. First, in the narration, the commercial exploits a series of repetitive rhetorical question and appeals to the audacious emotions of the audience. Ram repeats “have you ever thought” multiple time in order to capture the viewer’s attention. This use of rhetorical questions establishes an understanding and inviting tone that prepares the viewer for Ram’s overarching message. Next, allowing the viewer to comprehend these rhetorical questions, Ram briefly pauses. Following this pause, Ram articulates their message: ‘You can break a stereotype and throw it into a whole ‘nother gear. Because the courage

A new Barbie commercial challenges us to question, “What happens when girls are free to imagine they can be anything?” (“Imagine the Possibilities”). Mattel has created an inspiring and thought provoking ad. The ad, titled “Imagine the Possibilities,” was developed and published by Mattel as a promotion for Barbie Dolls. The ad was originally published on Mattel’s YouTube channel (Rose). To create a successful advertisement, Mattel targeted a particular audience. A very specific purpose was kept in mind as Mattel created the ad. Rhetorical appeals were boldly used throughout the ad to capture the audience’s attention.

Manufacturers of consumer goods play into racialized and gendered preferences for their products, while also generating consumer desires. On the production and marketing of differences, similarities, role models, and both looking-like-me and looking-unlike-me experiences, through toys and games. In this article, Ann DuCille analyzes the past and present ways in which Mattel presents race and gender through the iconic Barbie doll. Barbie could be seen as a female representation of personal and financial independence, and professional success. She has been a World Cup soccer champion, an astronaut, a doctor, and even a head of state. Barbie has become an ideal icon for little girls to become anything they want to be. In the same breath

Every little girl has seen at least one of the Disney Princesses movies and have played pretend as if they were a princess. They dressed in the costumes and parade around the house as if they were waiting on their Prince Charming, but are Disney Princesses bad for little girls? Are they forcing little girls to grow up faster and more provocative? Stephanie Hanes, a freelance journalist, wrote “Little Girls or Little Women? The Disney Princess Effect” published October 3, 2011 in the Christian Science Monitor. In the article, Hanes argues that little girls tend to grow up faster because they watched Disney Princesses. The author of “Little Girls or Little Women? The Disney Princess Effect” has an effective argument when using ethos, logos, pathos, and writing choice when explaining the effect that Disney Princesses have on little girls.

The commercial from Always titled “like a girl” is evident how female adolescents and younger ages are aware of how society has labeled them. In the video, they are

Female passivity and sexual objectivity is a defining feature of gender relations in popular visual media. This script was frequently repeated in teledildonic marketing materials in several ways. Most explicitly, Kiiroo describes one of their product offerings as “girls,” with a call-to-action on their homepage stating, “Come and see our new Kiiroo girls. Shop Now” (Kiiroo Homepage, 2016). With female users an, emphasis is placed again on male action and female objectivity: “The intensity of the vibrations will adjust to what scene you see. If the guy goes faster, your Pearl will go faster too” (Kiiroo Pearl, 2016).

The roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, women have begun to break out of the mold that which society has placed her in. This much can’t be said when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as sexual, fragile, exotic—whereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away from the stereotypes that are continuously represented. As examples of the given trend, the following