The Problem Of Large Cars

1650 Words7 Pages
Overconsumption of large cars is a problem for Americans who are enticed into thinking they need the newest and biggest Sports Utility Vehicles, through advertising by the car industries who make the consumers believe that having these larger cars will make the consumers life better and have a higher status in their communities. In addition, the auto industries present these cars as an asset due to the cargo space capabilities, exhibiting the SUV as having more space for hauling both cargo and passengers. Most consumers with large families buy SUVs to cater to their families’ size when most SUVs are similar in size to a large sedan. Even the larger SUVs usually only can seat three extra passengers if the car has an extra bench seat added…show more content…
For example, in the Frontline show on PBS titled “Perception VS. Reality: SUVs and Safety,” Frontline interviewed Martin Goldfarb of GoldFarn Intelligence Marketing, who informed the public that the car companies chose only some safety features to put into their designs because of profit margins, even when other representatives of the car companies suggests that they put all of the features in a particular model. Further, show the Ford Motor Company does not disclose what safety features have been left out of their vehicles. The Ford Motor Company does, however, explain that, “they produce a product [...] sell to this segment of a market at this price point. Something had to come out” (Frontline). This spokesperson for the Ford Motor Company is one of the industries marketing consultants, and he seems to support the decision in not putting in as many safety features as are needed to keep the consumer safe in the SUV because it will be less profitable. What the marketing consultant is conveying is that these car companies are targeting a certain income level, and if they put in four safety features instead two, then that targeted income market would not buy that certain SUV because it would be out of the consumer’s price range. This kind of decision-making by car companies is not only immoral but based on increasing profits. Frontline further interviewed Keith Bradsher, former bureau chief
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