The Problem Of Pet Adoptions

I chose to interview the SPCA of Wake County (Society for the Prevention of Cruelty to Animals of Wake County). The SPCA was founded in 1971, to take animals from high kill shelters. But they did not run as an effective shelter during this time. In 2003 they opened their adoption center, which is known for having a much better quality of care than most shelters, and the animals are housed very uniquely, with open rooms instead of cages for the cats and dogs. The mission of the SPCA is “To protect, shelter and promote the adoption of homeless animals; to provide education about responsible pet ownership and to reduce pet overpopulation through spay/neuter programs.” The SPCA offers adoption programs, volunteering, affordable food, vet care;

First of all, the commercial has accomplished successfully of building its ethos (credibility). The ad is made by ASPCA (American Society for the Prevention of Cruelty to Animals), a non-profit organization that receives monthly donations for saving animals from being abused or ignored. (Wikipedia) From ASPCA’s website, you can find its organizational structures, annual financial statements, policies and positions, etc. It provides a transparent way to process and broadcast organization resources. By doing this, for a person who is trying to donate, he/she can make sure the money is spent for a good reason.

ASPCA uses fear to get to people's emotions to make them want to adopt a dog or a puppy. Also the ASPCA makes people want to help the dogs or puppies that could possible be put down. Another thing is people like to save animals for a living. In the ASPCA commercial, featuring Sarah McLachlan she uses fear to appeal to people’s emotions to make them feel bad about the poor and upsetting puppies in the ASPCA.

The commercial by ASPCA has one message, and that is to protect and better the condition of life for national, farm, and wild animals. ASPCA is a non-profit organization dedicated to preventing cruelty to animals. They have a mission, that is to rescue, save and help animals all around North America because there are way too many cases of animal cruelty and neglect. Sarah McLachlan makes an argument about animals being abused and neglected, and how we can change that by a mere donation. This argument persuades the audience with the small videos and pictures in the background showing sad, hurt, and neglected animals that need a home with owners who will love and take care of them.

Attention Getter: We all see them, those sad little faces that look up at us with their sad eyes. They need homes and families that love them, they are stray animals.

From start to finish in this commercial, there are video clips of poor and defenseless animals; some are in cages or in the arms of someone saving them. Some have lost an eye, cannot walk, or are extremely underweight. The only healthy looking animal seen in the commercial is a golden retriever that is lying next to McLachlan while she explains how the audience can help and be an “angel” to the animals by donating money to their cause. When the audience sees the golden retriever it looks very cheerful and upbeat to demonstrate how happy one of the potential pets could be once safe and given all of the medical needs it needs. This creates a feeling of hope and almost

Throughout our lives we have most likely witnessed hundreds of commercials that try to persuade us to donate money. A great amount of advertisements exist to persuade their audiences to donate to a specific organization our cause. The ASPCA is an organization that works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide. The ASPCA has many different campaign commercials that all have a singular purpose. The ASPCA announcement featuring Sarah Mclachlan that vividly portrays images of many different animals, is probably the most well known of all of the ASPCA commercials.

They have even partnered up with Subaru who donates two hundred –fifty dollars every time you buy or lease one of their vehicles, and the ASPCA health insurance to protect your pets. Not only do they have ads to help prevent cruelty, but they are also a hands on charity.

First of all, through the persuasive appeals, the advertisement shows the new mothers the importance of giving their child a companion that will grow old with them. Second, through the language and sound, the company targets their audiences on an emotional level by letting them know that they are devoted to their customers. Finally, in the appeal strategies, being youthful is one of the many ways that IAMS gets their customers to buy their products especially with this specific target audience. This advertisement has done a fantastic job of targeting their audience and persuading them into not only buying their product once, but buying it for their dog’s

The You tube video of the advertisement begins with a man in his stable preparing to load his horse into the trailer when he spots the puppy hiding in the hay. While not looking, sensing the owner is about to leave, the puppy sneaks into a horse trailer. The owner appears to look around and notice the pup is missing. Distraught, the owner is seen posting signs around town in hopes of locating him. Unaware to the owner, when he is forced to slam on his brakes, the horse trailer door opens and the pup escapes, off on a run across the countryside to take on new adventures. During these adventures, the puppy is out running after the sun goes down and is confronted by a coyote who is heard growling at the pup… flash to the stables, the owner

The effects of pet ownership have been shown to be beneficial for humans as well as animals in need of a home. People purchase pets for a variety of reasons, spanning from a need to get more exercise, a desire for companionship, to a desire for unconditional love. Other people simply just love animals and their lives feel complete without a furry friend. However, not all of the causes of pet ownership are positive. Some people purchase a pet because they think the animal looks cute but abandon the pet after they discover the hard work it requires to train it and keep it healthy. Other people do so out of ego, such as purchasing a large, vicious pet they hope will intimidate others and later find they cannot control. The motivational causes of owning a pet will determine the eventual effects of ownership.

In the 2015 Budweiser’s “Lost Puppy” commercial, we immediately see a special bond between a dog, owner, and horse. The commercial starts off with the relationship between the horse and dog, and how they don’t want to be separated. Throughout the making of Budweiser commercials, Budweiser has created a strong connection with puppies. Budweiser has used the puppy to create a story line to create more than one advertisement. The commercial then gets to our emotions when the puppy goes missing after jumping into the back of a

A harmless visit to the neighborhood pet store turns into a ruthless encounter for me. Every Saturday, Pecan (my dog) and I visit a local pet store to purchase food and treats for her. Pecan and I pass by a dozen of shelter volunteers eagerly showcasing homeless dogs before entering the pet store. Shelter volunteers are special because they are willing to devote their Saturday morning to help homeless pets. On the way I stop and great each volunteer and dog, then I walk away emotionally grieving and trying to holding back tears. My sadness soon turns into anger, when I realize I cannot adopt every homeless pet. The pet population is a increasing crisis in America. In this essay I will discuss the cause and effect of homeless

American photographer and writer Roger Caras once stated, “Dogs are not our whole life, they make our lives whole.” People adore dogs universally because they provide a sense of companionship and happiness. Pedigree, a dog food company, created an advertisement to bring awareness to the dogs that need adoption. Advertising dogs effectively can fail because although people love dogs, adopting a dog is a huge commitment; however, Pedigree goes beyond expectations by tapping into the emotions of buyers. Many dog adoption advertisements make people feel emotions solely for dogs, but Pedigree makes people feel emotions not only towards the dogs, but towards themselves as well. They show people a possible and unwanted future and link it to the dogs. This Pedigree advertisement addresses the human fears of loneliness and worthlessness to show people that adopting a dog can prevent a lonely

We have chosen our target market because they own canines and have the ability to afford a service such as Pawsitive Pet Grooming. We are aware that our service is an extra in life, not a necessity. We anticipate and expect to cater to the upper-class