The Problem Of Social Media

880 WordsNov 25, 20154 Pages
In the wake of the recent attacks in Paris and increasing manmade and natural disasters around the world, the ability to communicate with citizens during times of crisis is more important than ever. It is no longer appropriate to limit the output of emergency information to the traditional delivery methods. Social media use continues to grow at a staggering pace. As of January 2014, 74% of online adults use social networking sites (Pew Research Center, n.d.). The large percentage adults who utilize social networks daily makes their use by government agencies essential. It is no longer acceptable for Dane County Emergency Management not have a social media presence. With our current messaging system and strategies, we are being unheard by a large portion of our county’s population. This is particularly true with young adults who reside in our county, as their primary source of information is through social media. By continuing our trend of no social media use, our county is putting lives at risk in times of emergencies, when rapid, accurate information dispersal is of the utmost importance. The strengths of social media use are well documented. No longer can officials within the county label its rise in usage as a trend. One of the most powerful attributes of social media is its ability to be accessed with a mobile device. In regards to emergency management, this is very beneficial, as most citizens will likely not be monitoring a T.V. or radio station when a
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