The Problem Space Based On Design Thinking

Design is defined by Webster as “to create, fashion, execute, or construct according to plan; to conceive and plan out in the mind; to have as a purpose; to devise for a specific function or end; to conceive or execute a plan; or to draw, lay out, or prepare a design.”

There are always multiple ways to solve problems to one specific question, or there can never be an answer at all. The process of solving problems is not always as straightforward as it seems when there are no definite answers. “Wicked” problems are not easily solvable, causing the process of solving them to be long and experimental. Many “wicked problems have multiple solutions or none at all, however a solution can be found by using design thinking, an approach to help discover innovative ways to resolve a business's challenges.

The role of the designer in this book is describes as “the creation of value” (Julier,2008, Page 14). What Julier means by this is that the designer is who creates the value of the product through their originality and creativity. They can also add value by considering social, cultural, environmental and political aspects to their work. The creation of design is influenced by the availability of resources and development of technology. This statement indicates that Julier believes the art lies within creating value for design rather than physically being able to manufacture it. One could disagree with this and believe that manufacturing is a vital part of the designer’s considerations.

Lucy Kimbell is a designer, educator, author and occasional artist, who had taken on a complex task. She used her extensive experience and knowledge within the design field and teaching design to art, design and MBA students to share her concerns and views upon one of the most well-known and ubiquitous design-related term – design thinking. In her 2011 text “Rethinking Design Thinking: Part I”, Lucy Kimbell takes on a task of critical rethinking of the popular term.

The core concept behind ‘Design Thinking’ revolves around attaining a goal rather than simply fixing a problem at hand. Since focusing on an objective already helps address any unmet needs, goal-oriented solutions lay the groundwork for other improvements including future ‘Design Thinking’ solutions. As such, solutions of this nature need to be socially fluid, tangible in nature, and broadminded in approach.

Creative or innovative thinking is the kind of thinking that leads to new insights, novel approaches, fresh perspectives, and whole new ways of understanding and conceiving things. Creative thinking in not a mysterious gift, nor does it have to be outlandish. It is not reserved for senior officers; all leaders should think creatively.2

Task 1 - Describe the operation of the design process in an engineering company (P1)

The designer is allowed to have innovative design solutions in order to achieve the recognized performance requirements.

The Design Summit will walk you through the Human Centred Design process in stages. The first few days are your chances to discover how the process works, learn about the development context and generally build the foundations of your knowledge base. We will then define a design challenge, and travel to the communities to begin the Empathise phase.

The practice in design research includes academics and practitioners elaborating on the topic between peoples and places. This section forms a progressive theoretical research and precedent works that influenced by ideas development and evaluation as a reflective process.

This case study came from the Case Study Research and Development Program at the Design Management Institute’s Center for Research. The Center conducts research and develops educational materials on the role of design and design management in business success. Case studies, the Design Management Journal, reprints from the Journal, and other educational materials are available from the Design Management Institute Press. Design Management Institute Press The Design Management Institute 29 Temple Place, 2nd Floor Boston, MA 02111-1350 USA Phone: 617-338-6380 Fax: 617-338-6570 Email: dmistaff@dmi.org Web site: www.dmi.org Harvard Business School

Design management involves the core functions of the management process and directly links them to the process of innovation and design. Businesses are facing an increasingly competitive market place with new innovations and technologies appearing all of the time. Therefore, design is a good way to differentiate the product from a competitor by making it more aesthetically pleasing and more functionally effective. Cooper (1997) suggested that

According to him Participatory Design (PD) leads to hybrid practices that can take place neither in the user’s base, nor the technology developer, but the “in-between” region . He calls this a “third space”- a fertile environment in which participants can combine diverse knowledge into new insights and plans for action.

This research will explain five researches terminology that includes the case study, interview, primary sources, secondary sources and questionnaires. To analyze and interpret their relationship with the designer, and providing the relationship of how important between these five objects and communication design. Thereby enabling the designer to know they are facing the real needs of customers, and how they connect and related to each other.Introduction

Creative problem solving uses divergent thinking more than convergent thinking. Creative problem solving is the mental process of searching for a new and novel creative solution to a problem, a solution which is novel, original and not obvious. In creative problem solving the solution must solve the stated problem in a novel way, and the solution must be reached independently. The below