Language
One of the most difficult barriers when investing in foreign countries is the use of different languages. According to CultureGrams, Vietnamese is the official language in Vietnam. Besides, English is considered as a second language and is taught in the country from sixth to tenth grade. Indeed, many English speakers can be found in Vietnam, especially in the larger cities. Unlike other countries in Asia, Vietnamese has a greater awareness of English because the people use the Latin Alphabet which English uses. Additionally, other languages which are used to a lesser extent are French, Chinese, and Russian. This will facilitate operating business in Vietnam because most people in the country are bilingual so it is easier for
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As I mentioned above, Vietnamese has several advantages that help crossing language barriers. However, the company should prepare to face unpredictable situations. Because not all the employees can have an excellent communication skills. Here are some recommendations in the short run to overcome this challenge.
Firstly, important announcements and documents should be translated properly. Vietnamese people can speak English well but it is better to translate all necessary documentations into Vietnamese. Hiring a translator can be a wise idea. Secondly, having professional interpreters to convey managers’ messages, instructions or in specific events of the company. Thirdly, there is always back and forth interactions between managers and employees as well as among employees to check for understanding. Ask the employees to demonstrate that they know how to do what managers have showed.
Global Marketing Strategies: Localization or Standardization Strategies
It’s essential to localize or standardize the company’s marketing mix when competing in the international market. Localization or Standardization Strategies both have advantages and disadvantages. However, As Vrontis argued that no company choose to use either strategy solely; instead, finding the integration of both strategies to have effective marketing tactics (2005). That can be a good choice for the company’s
In any organization effective communication forms an essential part of the organization’s growth and progress. However, it has been seen that this is not always the case. This istrue in today’s globalized world when one has employees coming from different ethnic, cultural and religious backgrounds working together. If the reasons for communication failure are examined it has been found that they fall in four distinct categories. These are:
Today, firms have to deal with a global marketplace; marketers have no other choice. Participation in global marketing has begun to shift from a mere “option” to an imperative. The world is becoming more homogeneous. Distinctions between national markets
Canadian based company, Saralyn Mills, is in need of a new marketing strategy to repair the current shortage of sales in Quebec, Canada. According to the case study, the Quebec and Ontario markets account for 69 percent of the company’s sales in Canada. Currently, Saralyn Mills does not have an effective strategy in place for the market of Quebec. The company’s current goal is to implement a global standardization strategy, which is focused on keeping a set marketing strategy the same for every location. It is up to the marketing manager, Nicole Vichon, to come up with a new and separate marketing plan for Quebec. Even though this would be a major policy change from the current global strategy of Saralyn Mills, case facts prove it could be very effective.
Complaint from Trang: I'm being fired because I’m Vietnamese. My performance assessments in the last two years are only bad because I'm Vietnamese – my English is not so good, but I deal very well with the Vietnamese-speaking customers, which almost nobody else can.
4. Language and social differences in potential markets act as barriers to business activities. Without knowledge of the foreign languages, conducting business transactions becomes harder. The culture differences make it even more complicated, since there are differences in business etiquette depending on the country.
A Multicountry approach is one in which as organization’s strategies vary according to the countries in which it does business (Coulter, 2013, p.202). This approach is centered on creating an advantage through differentiation. The products, marketing, and distribution are tailored and adopted to local culture and customs. Such local responsiveness is important when significant country to country differences exist (Coulter, 2013, p.203). An example of this would be McDonald’s Corporation. To appeal to the local customers’ palates in Singapore, they added rice burgers – fried beef slices served between two pressed rice cakes, to its menu.
DeAnna Smiley Ms. Schlabach U.S History September 25, 2017 1960s; Mexican Farm Workers Living Condition In the 1960s in the United States, migrant farm workers, particularly Mexicans, were living in a poor condition. The immigration in the United States was to be a dream of freedom but also a way to help and support their family in their home country you could say. Many immigrants had come to America looking for jobs that can support their family, but many such as Mexican farm workers had struggled in the time.
My perception about the language is that the dialect is very important when speaking Vietnamese. If you don’t use a specific dialect in much of the language then you won’t be understood. The Vietnamese language comes from the deep throat and is hard to acquire without much repetition
I am writing you in hopes of expressing a few concerns. Like it or not, climate change is a real thing and is increasing at an unnatural rate because of humans and their release of greenhouse gases such as CO2, Methane, Nitrous Oxide, Tropospheric Ozone, Chlorofluorocarbons, and Hydrochlorofluorocarbons (HCFCs, HFC’s) .
If one was to go to another country , one big concern will be , how will they communicate with others. “Language is the road map of a culture. It tells you where it’s people came from and where they are going” (Brown). Most people would say that they can use technology or their phones but that is not always the case. What if their phone die or they were to leave somewhere ? Then what will one do. These are the things people would have to think about. Traveling to another country will make everything a lot easier if you knew the native language. It will also make the trip a lot more fun
The literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing. The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a global corporate image. The other argues for the need for adaptation to fit the unique dimensions of each local market. This research investigates companies’ practical level of adaptation and standardization in international markets. It identifies
This is an international marketing strategy that largely focuses on the commercial efforts and advertising on the benefits of concentrating on local markets rather than using global or universal approach. This, therefore, means that the company will employ work towards understanding culture of different local markets in various countries and try to enter into the studied market using the demographics in that area. The greatest effort required in this strategy is using advertising as well presentation to try and appease local sensibilities in various countries rather than applying a mass market strategy. So that this strategy can be successful it is crucial to carry out extensive research in different countries that the company hopes to invest (Leontiades, 2010). By learning how the company can be able to create a good connection with the consumers in various countries using multi-domestic strategy can assist to build a lot of tactics which can be integrated into markets that have many similarities. Learning how to closely associate with customers will also assist customize marketing and advertising efforts to match with the present local culture. Although multi-domestic strategy may be somehow expensive to employ its end result are more profitable to the company. When the company’s products are able to
The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations, such as R&D, finance, production, organizational structure, procurement, and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes toward different cultures. These attitudes are defined by three orientations toward foreign culture: ethnocentric, polycentric, and geocentric.
They must consider language differences especially whilst preparing training material. Some individuals may also require an interpreter to get messages across clearly (Noe, Raymond, 2002, p333). If an interpreter is used, it is important to conduct a practice session with the interpreter to evaluate pacing of the session and whether the amount of topics and material is appropriate (Noe, Raymond, 2002, p333). A needs assessment or analysis would be helpful for trainers to evaluate cultural dimensions and the characteristics of their employees whether it be language barriers, cultural status (Noe, Raymond, 2002, p334). By identifying the needs of cultural and ethnic minorities, trainers will be able to properly train and develop this minority to group to not only suit the individual themself but also the company.
High Noon and “The Most Dangerous Game” is a movie and story containing many differences and similarities. High Noon is a great movie made by Carl Foreman taking place in the Wild West, where the protagonist, Will Kane, must protect himself and the people of his town from a gang trying to get revenge on him. In a short story “The Most Dangerous Game,” created by Richard Connell, a skilled hunter by the last name Rainsford lands on an eerie island and is hunted by another professional hunter, who kills men. The two have similarities in the conflict, in addition to setting and main characters being widely different.