The Product Ben And Jerry's Ice Cream

In terms of product variation, we find that Ben and Jerry’s have more innovative and special flavours which caters a lot to the younger consumers. Unlike Haagen Dazs which offers less unique flavours that caters to adults more, where there are less consumers of ice cream. In addition, the product design of Ben and Jerry’s is more fun and colourful and thus will attract younger kids to want to eat the ice cream because the packaging looks more interesting. And lastly, the product packaging of Ben and Jerry’s is more environmentally friendly than Haagen Dazs. Hence, after analysing and comparing the product strategy of both the companies, our group decided that Ben and Jerry’s was better and has a better product

Ben and Jerry’s ice cream and the amazing success the company has experience over the years could be loosely summed up as a story that began with two friends coming together with a vision to create a company that did not adhere to the traditional corporate rules of running a business. They both had certain ideals and a socially and economic responsible opinion on how a capitalist business should be run. There are a lot of similarities in the way this company is run and operated when compared to South West Airlines. They are of course offering two different things to there customers, South West providing a service where Ben and Jerry’s are providing a product but the way that they go about there daily business in the spirit

To prioritize the strategic options, Ice Fili should first consider two dimensions of growth options. If neither domestic nor the global markets have attractive revenue potentials and high feasibility of materializing those potentials, Ice Fili cannot but focus on defending and increasing its market share within the current market landscape. However, even with 10% share, Ice Fili’s annual net income will not exceed $5M. On the other hand, if Ice Fili successfully reduces seasonality and increases per capita consumption to 6.5kg, about half of the U.S. consumption, the market size almost doubles. Furthermore, with the first-mover’s advantages, Ice Fili will be able to take most of the supermarket shares. Of course, increasing the ice cream demand will require marketing investments. Assuming that the annual marketing cost increases up to 6% of revenue and one time investment of $5M to launch new products incurs while its market

Cold Stone Creamery use national marketing strategy but also adapts to use specialized local marketing strategies for its franchisee to help them increase sales. For instance they market themselves for not just giving customer ice cream but rather an “Experience”; they are also targeting the healthier crowd by bringing in healthy smoothies (because they are traditionally known for unhealthy treats). To increase awareness for their healthy smoothies, they are going to offer free smoothies samples at some stores, have smoothies in their menu under “healthy indulgence”, and they are going to give away free samples at Gasparillia Distance Classic Race expo (over 20,000 people attend). They are also bringing in Valpak saving coupons, about 46.6% of the marketing budget, this will help store visits, increase sales and help them tackle their weakness of high prices. In short their national marketing strategy is to reach all target

Although Ice-Fili is a large scale domestic ice cream producer it must compete with other large and small firms in the overall ice cream industry. To breakdown this dynamic I will begin my report with an analysis of the overall ice cream industry in Russia, and will then move on to an analysis on Ice-Fili’s competitive advantages, and strategy. Lastly after analyzing these two areas I will provide my recommendations for Ice-Fili over the next three to five years.

The brand Ben and Jerry’s sells ice cream from: grocery stores, their own scoop shops and can have their products delivered to a customer by other retailers. In order to see if a selected grocery store sells Ben and Jerry ice cream the customer can go on the website: http://www.benjerry.com/ice-cream-near-me, which locates the closest supplier. But the grocery stores that sell Ben and Jerry’s do not sell every available ice cream flavor. Furthermore, Ben and Jerry have built ice cream scoop shops in certain areas around the world. However, Ben and Jerry’s scoop shops are “locally owned … ice cream shops” which only sell their brand of ice cream (Experience Euphoria at One of Our Scoop Shops!), and sell sundaes, shakes and a variety of ice cream

O Town Ice Cream was founded three years ago by Chris and Angela George. After Chris lost his position with a marketing firm and Angela was unable to continue her massage therapist job, the couple moved from Atlanta to Opelika, Alabama. On Chris’ 40th birthday, they decided to buy a ice cream cart and start a business of their own. After much success, the couple wanted to open a storefront in Opelika because of their love for the town. The main focus behind their ice cream is that each flavor is named after people and places in Opelika.

It offers wide variety of unique ice cream flavors. The company’s strong R&D department constantly develops new innovative flavors. Ben & jerry’s offers assorted flavors and barrier to limitation is extremely low, this helps to create the cutting edge to stay ahead of the competition.

It all began when Ben and Jerry opened their first ice cream scoop shop in a renovated gas station in Burlington, Vermont. To attract consumer’s attention, they hosted the first-ever Free Cone Day: free scoops for all, all day long which still continues today . Ben and Jerry moved their shop into an old spool and bobbin mill and that’s where they began packing their ice cream in pints. They did this to distribute to grocery and Mom and Pop stores along the restaurant delivery routes. In 1985 the company turned their focus on giving back. The Ben and Jerry’s Foundation is established with a gift from Ben and Jerry and 7.5% of the company’s annual pre-tax profits to fund community-oriented projects. A couple years later they

The project I choose is Ben and Jerry 's Inc. Ben and Jerry’s is a Vermont-based manufacturer of super-premium ice cream, frozen yogurt and sorbet, was founded in 1978 in a renovated gas station in Burlington, Vermont. The company was originally started by two childhood friends Ben Cohen and Jerry Greenfield –hence the name Ben and Jerry. They started up their small ice cream shop with a modest $12,000 investment. Ben and Jerry’s is now a leading ice cream manufacturing company known worldwide for its innovative flavors and premium all-natural ingredients made from fresh Vermont milk and cream. Mr. Cohan and Mr. Greenfield wanted to make sure they would use local products from their home state. Ben and Jerry’s operates in the highly competitive super premium ice cream business. Super premium ice cream is largely characterized by a greater richness and density than other kinds of ice cream and commands a relatively higher price –to outweigh the costs of making such an ice cream.

By teaming up with local farms, we’ll aim to provide top quality ice cream that can be personalized with various flavored syrups and mix-ins, at a competitive pricing system based on weight, similar to frozen yogurt shops. Combining the perks of customization with the entertainment of ice cream frozen with liquid nitrogen, we project that “The Fro-Zone” will rise above competition in the area.

Ben & Jerry 's Homemade, Inc. produces super premium ice cream, frozen yogurt, and ice cream novelties in rich and original flavors. The company sells its unique offerings in grocery stores, restaurants, and franchised ice cream shops, and it holds about one-third of the market for its products. This global company began with only a $12,000 investment to open Ben & Jerry’s Homemade ice cream scoop shop in a renovated gas station in downtown Burlington, Vermont, on May 5th, 1978. From one small shop in downtown Burlington, the company had grown to include a chain of nearly 100 franchised shops, and a line of products sold in stores across the country.

Ben & Jerry’s Homemade, Inc. has been in business since 1978. Approximately 40% of the world 's frozen dairy desserts, 5.6 billion liters per year, are manufactured at more than 450 U.S. ice cream plants. This makes the United States the largest producer of ice cream and related products in the world. With the world 's largest milk supply, an abundance of land, and investments in research & development, U.S. frozen dairy dessert production has remained

* Products and prices – 1. Little love ($7.99) – targeting working mothers – lower price also reduced the “purchase risk”; Piece of Cake (pastries model) – reduce “purchase risk” (99c) – might appeal to people still unfamiliar with the ice cream concept (product differentiation) 2. Their prices are already lower than competitors (including recent price reduction across all product groups in Beijing)

Baskin Robbins is a global provider of ice cream and assorted desserts with operations in Asia, Europe, The Middle East, Europe The Americas and Australia/New Zealand. Baskin Robbins estimates the compound annual growth rate of ice cream globally is 1.2% from 2013 to 2018, having emerged from a period of negative growth between 2008 to 2013 of -1.3% (Dunkin Brands Investor Relations, 2013). This is also a very fragmented market with approximately 390 different establishments and outlets operating in the U.S, alone (Dunkin Brands Investor Relations, 2013). Using the financial data provided by Dunkin Brands Annual Reports Figure 1, Product and Services Segmentation, Ice Cream Market, 2013 has been created.