The Product Lines Of Nivea

Herman, S. 2004, 'A day at the beach', Global Cosmetic Industry, vol. 172, no. 8, pp. 53-54. Retrieved: October 13, 2004, f

A common challenge that most consumers will face is ineffective sun screens. This has caused many people to begin to experience an increase in cases of skin cancer. The problem is that research has confirmed these challenges. Yet, no one has utilized the latest technology to create a product that will protect consumers and is environmentally friendly. This proposal is focusing on how this kind of merchandise can be marketed to customers to address this underlying need. The expected outcome is that these strategies will help to redefine how firms are delivering this product to cliental.

Thesis: Many people do not use sun protection on a daily bases and are unaware of the health effects of sun exposure that can be easily preventive by using sun protection.

In World War II the soldiers used a jelly-like substance, called “red vet pet” to prevent themselves from the sun. Finally, Benjamin Green combined this substance with cocoa butter and coconut oil, which created the new line of Coppertone suntan cream. Coppertone has come a long way, to make their product better. As they changed the product, the advertisement changed over the years to appeal to the audience. Although both of these advertisements are being presented to get people to buy Coppertone, the modern day advertising is more appealing than 1944 advertisement; the modern day advertisement has a better focal point, action, general feeling and mood, selection of elements, and audience.

EXCESSIVE SUN EXPOSURE AND SKIN CANCER IN AUSTRALIA Genet Degfaw Student ID No. 4559316 20 October 2017 Table of content 1. Introduction------------------------------------------------------------------------------------------------3 2. Background-------------------------------------------------------------------------------------------------3-4 2.1 The importance of sunscreen in preventing skin cancer------------------------------------3 2.2 The Australian population at greater risk of skin cancer------------------------------------4 3.

A familiar saying often used in reference to physical beauty says, “No pain, no gain.” However, in the case of tanning, “gain” translates to a risk of skin cancer, particularly melanoma. Across the United States, women and girls risk the possibility of skin cancer and other negative effects in exchange for bronzed or tan skin through the use of tanning beds and ultraviolet light (UV). There is not only a lack of scientific knowledge shared among Americans regarding the effects of UV on your skin, but also a cultural disconnect between the long term effects of tanning and the desire for a tan skin tone. When weighing the permanent impact tanning can have on your health and the health of you skin versus its temporary effects for a perception

Studies have shown that tanning beds can improve one’s vitamin D production, clear their acne, and alleviate eczema and psoriasis (Danish, 2016). GassrootsHealth, a public health promotion organization contends that, “Ninety-nine percent of dermatologists believe UV exposure is a viable form of treatment for non-lethal skin conditions like psoriasis” (GassrootsHealth, 2015). In other words, almost one hundred percent of doctors who specialize in skin care recommend tanning beds for treatment of certain skin conditions. As a manager of a tanning salon for four years and a certified operator, I have increased knowledge of the regulation and exposure of tanning beds. There are several benefits of indoor tanning; therefore tanning beds are not

Tanning salons have created an unhealthy habit that affects the young adults of our country, but also is convincing minors that an occasional visit underneath a tanning bed will do little to no harm. Evidence only proves further that this is clearly not true. UV lights act similarly to UV rays, which create more melanin in the skin and thus increases a person’s chance of developing skin cancer. It may take months or years, but the fact is that while these tanning salons are still in place, people will continue to use them as much as they please. There are few laws that dictate how often a person can go visit such a salon, and this will only increase the diagnoses for skin cancer every year. By banning all tanning salons and limiting the amount of tanning lotions, the country will have less of a chance of losing many people to skin cancer. From the first stages to the most severe, there will be less people having to go get treatment for something that was very well

Surprisingly, the sun-kissed tanned skin is what most younger whiter complexions are eagerly trying to desire; despite the risk of artificial tanning that could cause to a person’s health, but the rate of people using a tanning salon is still rising. In America, there are 30 million white females from ages 16 to 29 years old that are fascinated in indoor tanning (Becirevic, Amel et al, 2017). As the rate of tanning bed users rises the melanoma incident has also increased. Melanoma risk is associated with artificial tanning for a very long period of exposure to the ultraviolet radiation which skin problem can occur later in life. People used artificial tanning as it gives very quick result for a brief period and the fewest number of sessions

The Federal Government has regulated the tanning industry closely with major changes made within the last decade. These regulations monitored in most states are there to provide a safer environment for customers. “The initial performance standard for sunlamp products including tanning units were put in place May 7, 1980” (Mattoon, 2002). The tanning industry became more successful throughout the decade and the Federal Government began to realize the need for more regulations to prevent overexposure or injury. “The revised standard was amended in and became applicable on or after September 8, 1986” (Mattoon, 2002).

Whether swimming at the beach, picnicking at a park, or snowboarding in the mountains, our skin is continuously exposed to the sun’s ultraviolet rays as we go about our daily lives. The skin is beneficial as it protects our body from the outside elements including keeping out wind and water, dirt and dust, and all types of germs (Claybourne; 56). The topic of my experiment is to determine which SPF strength of sunscreen - SPF 30, SPF 50 or SPF 70 - is the most effective in blocking out the sun’s UV radiation. The purpose of this investigation is to observe, compare and determine whether the SPF label on sunscreen bottles are really effective in blocking out the amount of the sun’s UV rays, or if it is just a marketing gimmick to sell more products. This investigation benefits society because knowing which strength of SPF is the most effective in protecting against UV rays is useful to know when shopping for sunscreen, especially for those who spend a lot of time outdoors.

Based on some of the findings from the tables above we also found that in skin care the most profitable area to expand.. Referring to tables 5, 6, 7 and 8 we see that the skin care industry is broken into face, hand and body care. The tables tell us that most sales are contributed by facial care products, and also the growth rate in this area is also one of the highest. This is the reason why facial care is analysed more in detail in the following pages. To illustrate this better refer to the following table.

Every hour at least one American will die of skin cancer caused by exposure to the sun. These statistics are alarming and most people are unaware that the sunshine that we all love so much is in fact a threat to our health and good looks. It is up to us to educate ourselves and our children on the harmful effects of sun exposure on the human body like premature aging, physical damage to the body, and cancerous diseases.

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.