The Product Lines Of Tesla Motors

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Marketing ➢ Product Lines Tesla Motors’ product lines include the Model S, the Model X, the Model 3, Supercharger, and the Powerwall (Tesla Motors, Inc, n.d.-a). Both the Model 3 and the Powerwall are yet to be released. ➢ Core product Right now, the core product of Tesla Motors is the Model S. The soon to be released Model 3 will be their core product once it is released. ➢ Distribution Model Tesla Motors distribution model is far different from any other automobile manufacturer (D 'Arcy, 2013). Tesla Motors does not sell their vehicles like other competing automobile manufacturers at a dealership (D 'Arcy, 2013). Instead, Tesla Motors sells their products direct from their own stores, which they call showrooms (D 'Arcy, 2013). By…show more content…
Since only a few companies manufacture electric vehicles, Tesla Motors’ competition is very different. ➢ Geographic Representation Tesla Motors is now growing faster outside of the United States as it is in it (Tesla Motors, Inc, n.d.-c). Tesla Motors has showrooms in China, Japan, Australia, Canada, and many countries in Europe including the United Kingdom, Germany, and France (Tesla Motors, Inc, n.d.-c). ➢ Promotional Medium and Method Tesla Motors has no advertising department, no ad team, and no Chief Marketing Officer (Zart, 2014). Unlike other car companies, Tesla Motors does not have the luxury of having money to spend on advertising (Zart, 2014). This is because they are still relatively new and most of their capital is going towards investing in their company. Their promotional method is very similar to that of luxury brands like Luis Vuitton or Bugatti, they have social media and news stations advertise for them (Zart, 2014). ➢ Pricing Method Tesla Motors is building a luxury brand from scratch (D 'Arcy, 2013). While they started out selling vehicles over $100,000, they have clear ambitions of targeting the middle class with the upcoming Model 3 (D 'Arcy, 2013). Tesla Motors knew it would be far easier for them to start making and selling luxury vehicles at a high markup as compared to selling cheaper models (D 'Arcy, 2013). By starting at such a higher price, they were able to help fund the
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