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The Product Of The Bottled Water

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The Product Product Level By purchasing the Refreshing bottled water, this will satisfy the customer 's core need to consume water. To maintain proper hydration, an adult male will need to consume 13 cups of water a day, and an adult female will need to consume 9 cups of water a day, according to www.mayoclinic.org. The actual product, the Refreshing, will satisfy that core need, as well as give the convince of having reliable, tasty water, while on the go. The packages unique design makes it easy for the customer to transport. The plastic bottle, shaped like a mountain, with ridges in the middle for gripping, is appealing to the innovative consumer. The safety seal shows obvious tampering when the attachable lid is opened, exposing …show more content…

Also, it is delicious. As the Refreshing enters into the growth stage, careful attention will be given to feedback of the consumer, to note any consistencies of areas that needs to be changed. In the initial market, the tourist locations, the water will be placed in the most visible location with the bottled waters, but priced with an introductory price. The position of the bottled water will be a part of the agreement with WBC and the retailer. The labeling will disclosed the Refreshing is a WBC product, to bring the connection to the other soft drink product line that offers a uniqueness. Namely, the Woot Woot Beer. As we go into the maturity stage, we will be in every major city in the United States. In this three year period, we would have expanded outside of the east coast and the southeast. However, we will not remove our product from Yazoo City, MS. As a social responsibility, this will be the only place the Refreshing bottled water will be available and always at price as low as possible. It is at this point, zero calorie flavor will be added to the water, to extend the product line. This water will not contain artificial sweeteners, but will contain the essence of tropical fruit. The preparation phase for the decline stage, will be make the Refreshing available everywhere. If there is a point we see sales begin to decline, we will branch out in to other areas, other than the metro areas. Revamping the market as, finally in

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