The Product Of The Whole Foods Company

Whole Foods Market was initiated its business in Austin, Texas, Their initial creators were John Mackey and Renee Lawson Hardy, owners of different places where you got natural foods. The original Whole Foods Marketplace started in 1980 with only 19 people in the company. Now Whole Food Market is the best seller in natural and organic foods. At this moment they had more than 310 stores in the North America and Europe. The company keeps the excellent quality in the industry all the time.

In 1978, John Mackey and Renee Lawson borrowed $45,000 from family and friends to open a small natural foods store called SaferWay in Austin. Two years later, Mackey partnered with Craig Weller and Mark Skiles to merge SaferWay with the latter’s Clarksville Natural Grocery, resulting in the opening of the original Whole Foods Market (WFM). Since then, WFM has expanded to 466 stores in the U.S., Canada, and the United Kingdom, averaging over nine million customer visits each week. “The company has always represented the highest quality, selection and service while still offering prices customers are willing to pay on premium products”. (Whole Foods Market,

Whole Foods was established in 1980 with one store in Austin, Texas. Today, Whole Foods is the world’s largest leader in natural and organic foods. There are over 310 stores in North America and the United Kingdom. Whole Foods is committed to the finest natural and organic foods available, sustainable agriculture and have one of the strictest of quality standards. Whole Foods offers customers a wide variety of products. “Natural” refers to food that is free of growth hormones or antibiotics, where “certificated

* Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. In 2009, the sales total $8 billion and had 289 stores in the U.S. The Whole Foods Market plans to come up with strategies to help improve the company but to do so understanding the core values plays a major role in the company’s planning. The strategies

After dropping out of the University of Texas in 1978, John Mackey and friend, Renee Lawson (Hardy) were able to borrow $45,000 from Mackey’s family to open a small health food store, Safe Way Natural Foods, in Austin, Texas. A few years later in 1980 they met Craig Weller and Mark Skiles, who owned the Clarksville Natural Grocery, they decided to merge their stores. Thus Whole Foods Markets was born.

Whole Foods is a supermarket that has successfully become the leader in the organic food segment of the grocery industry. While traditional markets have low brand loyalty and recognition, Whole Foods has focused almost entirely on its brand image, causing their strategy to be one of differentiation over cost leadership. Whole Foods is known as being far more expensive than other chains, due to this brand recognition. In their press release for the Q4 2014 results, they describe their vision and sum up what helps them develop that brand recognition. “We hold the idea of “food” to a higher standard, banning more than 75 ingredients commonly found in other stores, and we believe our unparalleled quality standards

We work with our supplier partners in eliminating all unnecessary production and distribution costs to help ensure the best possible price.” Whole Foods also believes that their customers are their most important stakeholders and that by firstly satisfying their customers; they can then satisfy the needs of their other stakeholders. Whole Foods intends to excite their customers by providing extraordinary customer service, educating their customers about natural and organic foods and provide inviting store environments. Additionally, Whole Foods uses their sales and marketing to grab the attention of their niche target market. Whole Foods specifically advertises in health and fitness magazine and places their billboards in strategic areas with a high traffic of fitness/healthy eating minded customers.

Whole Foods is known for its quality: Quality ingredients and a unique shopping experience is its foundation. Whole Foods shoppers expect ingredients that adhere to their moral values and that are in line with their social status.

As of September 2015 Whole Foods Incorporated had 431 stores in the United States, Britain and Scotland. Over the years since its inception Whole Foods Incorporated has grown steadily recording high revenues that have made it to be recognized as a Fortune 500 company. It has accomplished this by sticking to its original mission of retailing organic foods in a market where other retail stores mainly retail processed foods that are high in calories and hydrogenated fats. During the 2008 recession, revenues in Whole Foods Inc. dropped as this company struggled to meet its operation costs with a receding number of shoppers, this caused the company to close some of its stores in Britain for failing to meet is profitability targets (Market, 2008).

Whole Foods Market, INC (ticker: WFM) one of the main leaders in supermarket/grocery industry. The company opened its first store in 1980 in Austin, Texas and it was among few supermarkets that were providing natural products. (1) Whole Foods Market was the first store to emphasis on organic food with a clear mission to be a provider of products with the highest quality. Whole Foods started expanding into different states across United States by mergers and acquisitions. Their first international expansion was into Canada in 2002, followed by and acquisition of seven Fresh & Wild stores in United Kingdom in 2004 which was the largest chain of organic grocery stores. (2) In order to lock their strong presence Whole Foods needed to make sure that their mission is heard and that they are faithful to their values. They are known for the highest quality products, before a product is available for purchase in stores it first goes through multiple steps of quality control and only when the requirements are met, the product makes it way to shelves. In order to satisfy organic standard, products need USDA approval, which prohibits the use of genetically modified organisms, pesticides, use of antibiotics or growth hormones in livestock. (3) Whole Foods is an environmentally sustainable, an example would be that they encourage their shoppers to either reuse shopping bags or they provide paper bags that are recyclable, they also donate good amount of money for environmental

Whole Foods has previously bought its principal competitor, Wild Oats, which has revealed to be lucrative. By encouraging organic foods Whole Foods can growth sales and draw new customers by leading them to the Whole Foods experience. Whole Foods would get advantage not only by stimulating itself but the industry in overall. Moreover to encouraging organic foods, they may perhaps develop their brand image and fidelity by maintaining their community service actions. By growing continuously the industry they can keep on to bring about brand consciousness and fidelity, Whole Foods can reinforce its market share and

Whole Foods is using a competitive and strategic approached to set themselves apart from their rival in the retail grocery industry. By using a broad differentiation strategy, they could break through the industry by providing both a unique product and service, simultaneously. Due to all the scientific studies of healthy living, consumers are more conscious about what they buy and how they eat. Therefore, one of the chief element that Whole Foods has taken advantage of is providing sustainable and natural food. Although they are selling the same type of food as other retail grocery stores, another element of this strategy is that they are providing an alternative in terms of life style.

Whole Foods Market, Inc is a supermarket that carries natural and organic foods. The company was founded by John Mackey, and Renee Lawson Hardy, who were owners of Safer Way Natural Foods. The other founders are Craig Weller and Mark Skiles who were owners of Clarksville Natural Grocery. They opened their first store in Austin Texas in 1980. In 1992 they completed their initial public offering and under NASDAQ Global Select Market they have the symbol of WFM. As of 2015 they have 431 stores.

Whole Foods Market has expanded by a mixture of opening its own new stores and acquiring already existing stores. Today WFM does not follow this strategy, instead their motivation is to open its own large stores. This is due to noticeable sales differences in larger stores as opposed to smaller stores. WFM locates these newer stores in upscale areas of urban metropolitan centers and high-traffic shopping locations. Not all WFMs are isolated structures; some are located in strip malls. WFM offers a larger selection of natural and organic foods than any other grocery store. WFMs marketing expenditure is extremely small. They spend a measly 0.5% of their revenues on advertising. Their chief marketing strategy relies on word-of-mouth. WFM strives to meet or exceed customer expectations. This is so customers receive competent, knowledgeable, and friendly service and become advocates of WFM. The employees here have a decentralized team approach for store operations. This is so some personnel, merchandising, and operating

Over the past few decades, the diet and health food industry has become big business. Americans, along with people in many other countries, have become more educated about the benefits of exercising regularly and eating healthy. Whole Foods Market is pursuing a business strategy that strives to offer products that are of the highest quality, least processed, most flavorful and natural foods possible (Whole Foods Market,