The Production Of A Cherry Tomato

835 WordsSep 19, 20154 Pages
DRC 564 is a cherry tomato that has a high yield and is supposedly quite tasty (Deruiter, 2015). Uniquely, DRC 564 is created in a glasshouse committed to breeding, producing, and selling seeds (Deruiter, 2015). Certainly, the production of a cherry tomato seems of little importance. However, other seeds breeded, produced, and sold by Monsanto have raised a few eyebrows. In fact, their sweet corn and squash varieties are two vegetables that Monsanto sells, which have been genetically modified (Website, 2015). Indeed, stakeholders have expressed their concerns for safety of consumers and the long term environmental effects of the lab created and genetically modified seeds (Monsanto, 2015). But, this has not slowed down Monsanto’s almost $4 billion in profits for 2014 (Website, 2015). What happened to the farmers of old? Well, they are protesting! Who are stakeholders and why are they important? Namely, stakeholders are customers, investors, shareholders, employees, suppliers, governmental agencies, and communities who have a vested interest in a company (Attend, 2015). Equally, a stakeholder is essential to the long term survival of a company (Ferrell, Fraedrich, & Ferrell, 2011). Comparatively, Monsanto’s three main stakeholders are the growers, customers, and chain partners, whose “demand for a wider variety of high-quality vegetables will continue to increase, causing an immediate need to harvest more quality, nutritious food from each unit of land, water and
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