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The Project On Reliance Digital Essay

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Project on Reliance Digital (India to U.S.A)
BA-522 International Marketing
Sandeep Munuma
Rajesh Nalluri
Manoj Kumar Kavuri
Prof: Lachapelle
Schiller International University

Lachapelle
Schiller International University

Reliance is one of the largest private sector business enterprises in India in India. At present they have closely up to 1500 stores in India among 400 cities. They have established a store in main cities & states which are available near to the customers. In the reliance digital they will sell all type of consumer electronics like Kitchen & home appliances, air conditioners, computers & peripherals, etc.
They have established a digital Xpress mini & digital Xpress stores in india which are smaller outlets compare to Reliance digital & these stores for telecom services, tablets, smartphones other mobile devices, accessories etc. They are operating chain apple resellers in India among 19 locations in the name of Istores.
There are 3.4 million peoples of Indian American are living in USA, Representing around 1% of the U.S. population as of 2013. Among all of USA Santa Clara County, California contains 117,711 of total population 1,836,911 which means 6.4% of total population. Like that some areas in USA has bunch of Indian Americans like New York-Newark, Combined Statistical Area, San Francisco, Hayward, Metropolitan Statistical Area, Washington metropolitan area, and Mercer County, New Jersey etc. By taking consideration of all

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