The Promotional Strategies of Bulls Eye Water Refilling Station; Its Positive Effects

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Chapter 1
The Problem and Its Background Introduction One of the fast expanding businesses in Manila, and in most Metro cities nationwide, is the water refilling station. It's mushrooming on every street corner, because a lot of people in urban areas prefer to get their drinking water from these water stations, it's simply clean and safe to drink. Over the years, as the demand for cleaner water becomes higher, the price of household water purifiers and bottled water has become prohibitive. Water refilling stations managed by private entrepreneurs offer a cheaper and more convenient solution to the public's drinking water needs than bottled water or the use of household filters.1
The demand of the water refilling stations (water
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This act was introduced by senator Juan Miguel Zubiri
SECTION 1. Short Title. - This Act shall be known as the "Drinking Water
Business Act of 2007."
SECTION 2. Policy. - It is the policy of the State to protect and promote the health of the people. Towards this end, it shall ensure that potable, safe and affordable drinking water is available to all the people by adopting a comprehensive policy framework to regulate the activities of the drinking water businesses.
SECTION 4. Coverage. - This Act shall apply to all types of drinking water businesses that shall include both the bottled water and water refill station business.
SECTION 5. Registration. - Any person who wishes to engage in the drinking water business shall secure the appropriate water business certificate to be issued by the Department of Trade and Industry (DTI). The certificate shall contain all such information needed as determined by the DTI. The water business certificate shall be a requirement precedent to the application of local business permits, clearances and licenses.
SECTION 6. Responsibility of Owners/Proprietors, Operators and Producers. - Owners, proprietors and operators of water refill stations and producers of bottled water are responsible for ensuring, through good manufacturing practices, appropriate manufacturing techniques and sufficient quality control procedures provided for in existing laws, rules and regulations, that all refilled and bottled water sold to consumers comply with the

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