The Propaganda Model Essay

Both negative and positive, propaganda affects our lives daily sometimes without us even acknowledging that it exists. The main goal of propaganda is trying to sell your product or idea to other people, one major form of Propaganda occurs in the news. Propaganda is used for companies and trend setters who want to get their products and ideas out in the world so that they could potentially become popular. Smart propagandists discovered that to create the best propaganda, the viewer must not even realize that the product or idea is being sold to them. Propaganda creates an extremely large impact on us and is sometimes mistaken for being “just another advertisement” when they actually change the way we live our lives.

Immediately affter 9/11, Muslim Americans were victims to more frequent hate crimes and bias incidents. According to the FBI (2002), hate crimes against Muslims rose 1,600 percent between the years of 2000 and 2001; going from 12 hate incidents in 2000 to 93 in 2001. A study conducted immediately after 9/11 showed that 40 percent of Americans felt that the attacks represented the “true teachings of Islam” and that between 2002 and 2003 the number of Americans that thought Islam promotes violence against non-Muslims rose by 14 percent (Panagopoulos, 2006). When Muslims themselves were surveyed, their feelings mirrored the findings in post 9/11 studies: 91 percent of Muslims surveyed believed that discrimination against Muslims in the United

9/11 is known as one of the most tragic events in the history of the United States. Since World War II, America had proven its superiority and had become a progressive and powerful country. The occurrence of a terrorism group entering the country, breeching security and killing several thousands of Americans took a toll on almost everyone. Not only was the safety of the public questioned, the nation’s security legitimacy was as well. Since 9/11, many debates on American policy have been sparked. However, not only has this event had an impact on policy in America, it has had a severe impact on the public’s perception of Muslim American’s. It has been fourteen years since the attack in 2001 and Muslim Americans are still facing a terrible bias and being treated with disrespect. The American society has perceived Muslims into a single group that associates them all with terrorism (Bayraktaroglu). This is stereotype leads to a negative public perception.

Attacks receive more coverage when they harm or kill victims, involve hijackings or aircraft, have known perpetrators, and select targets associated with Western countries. A study of transnational terrorism shows that attacks that inflict injuries are twice as likely to attract media attention as those that do not. The attacks in which the perpetrator can be identified are four times as likely to be reported in a newspaper and ten times as likely to be reported on television (The Media’s Role in International Terrorsim). Attacks in the Middle East or Europe are twice as likely to receive media attention as attacks perpetrated in Latin America (The Media’s Role in International Terrorism). There are very similar factors that influence media coverage of attacks that take place within the United States.

Islam is a monotheistic religion, centered around the teachings of the Qu’ran and serving Allah (meaning God in Arabic). However, this Abrahamic religion has been harshly discriminated against in the United States for years. Most prominently throughout the last twelve years, post September 11th, 2001. Unfortunately, issues such as socialization through the media, power distribution, religious ignorance, stereotyping and visible differences have contributed to the ill attitudes towards Muslims. This paper will examine how Americans have been socialized in islamophobia within the United States.

Propaganda is performed through print, audio, and visual mass media. It is used for the promotion of the public’s activities in their life such as purchasing goods through market propaganda, and it is also found in politics, foreign affairs, and in many other fields. Most importantly propaganda is depicted in the informercialization of the news, which is connected with subliminal advertising and commercialization of public events and individual promotion such in communication websites. However, there is great debate over propaganda and persuasion that is casted in the media, which I will be elaborating in this essay.

First and foremost, we must understand the concept of propaganda and mass media in contemporary world. According to Noam Chomsky, and Edward S. Herman on “Manufacturing Consent: The political Economy of the Mass Media” propaganda model was defined as

“If the media were not there to report terrorist acts and to explain their political and social significance...terrorism as such would cease to exist” said John O'Sullivan, an editor of the Times of London.1 This is also the way many other people feel about the recent increase in terrorist activity; they feel that the media is causing it. The media is doing this by fulfilling the terrorists' need for publicity.2 Terrorists need media publicity in order to get their views spread to the public.3 Because of this need for publicity, terrorists are committing their acts of terrorism in areas where a lot of publicity will be gained; the United States and Western Europe are the most recent targets. The bombings of the federal building in

Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contents, which include the images and texts and their influence on the target audience. The perception of the target audience concerning the text and images in the media are what form the basis of these theories. This essay discusses two hypothetical frameworks: the political economy and cultural studies theories, including their similarities and differences, and how they help in understanding the relationship between the media and society.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

The connection between Islam and terrorism was not intensified until the 9/11 attack on the World Trade Center that pushed the Islamic faith into the national and international spotlight (Smith, 2013). As Smith (2013) articulated, “Many Americans who had never given Islam a second thought before 9/11 now had to figure out how to make sense of these events and relate to the faith tradition that ostensibly inspired them” (p. 1). One way in which people made sense of these events was through the media channels that influenced their overall opinions by shaping a framework of censored ideas (Yusof, Hassan, Hassan & Osman, 2013). In a survey conducted by Pew Forum (2012), 32% of people reported that their opinions of Muslims were greatly influenced by the media’s portrayal of Islam that depicted violent pictorials and fundamentalist Muslims. Such constant negative depiction is likely to lead to the inevitable—prejudice and hate crime. For instance, in 2002 alone there were approximately 481 hate crimes that were carried out against Muslims (Smith, 2013). Ever since the 9/11 attacks Muslim people have been the target of “suspicion, harassment and discrimination” (Talal, n.d., p. 9).

"The US media has been clubbing together terrorism and Islam, influencing the American public to think that all Arab Muslims are "crazy and violent terrorists"… The American media has been a primary agent responsible for creating racist stereotypes, images and

This survey reveals that the problem with the Islam faith is not racial: The Muslim people are welcomed, the Islam faith is not. The violence that has been perpetrated against America, whether executed or planned, has brought to fruition religious persecution not seen since the persecution of the Jews in W.W.II. This “trust no Arab” attitude has brought shame to the Constitutional intentions of freedom of religion intended by our forefathers, and has set religious tolerance back 200 years. Looking at media representation of Muslim Americans prior to 9-11, it shows religious diversity in America, depicting Muslim America as just another religious community seeking to advance and protect their interests, not unlike other Americans. After 9-11 the media portrayed representations of threat and fear, creating boundaries between Muslims and other Americans. Such depiction transforms the identity of Muslims and American religious pluralism (Byng, M. pg. 3).

There are two types of propaganda: sociological propaganda; the spreading of an ideology through the mass media, and political propaganda; efforts that are sponsored by governments and political groups that alter a persons’ interests. All propaganda has a direction, and the overall quality determines whether it will have a positive or negative effect over the masses. Our entire nation is a vast propaganda operational system that is greatly linked to education, consumerism and politics. A great deal of what makes up propaganda and how it is placed among the masses lies in understanding the overall emotional and physical states of these groups of people and in finding a way to draw a persons’ attention to capture their hearts, breaking down

The propaganda model was developed by Edward Herman and Noam Chomsky in 1988. The propaganda model was published in the book of Manufacturing Consent, sought to provide an analytical framework that attempts to explain the behavioral and performance of the mass media in the United States (Herman, 2000). Herman and Chomsky (2002) argued that the propaganda model contains five filters which determine what is ‘news’. The first filter is the size, ownership, and profit orientation of the media, which refers to the cooperation between the mainstream media and the large conglomerate. The second filter is advertising, which refers to the mass media using advertising as the central source of income. The third filter is sourcing, which refers to the mass media dependency of information from the government, business and experts. The fourth filter is “flak”, which refers to the negative response that discipline the media. The fifth filter is anti-communism, which refers to the control mechanism of the