The Pros And Cons Of Advertisement

In the 1950’s, women were working and being transformed into the American housewife, while their husbands went off to corporate careers. In Ingalls and Johnson, women were said to have careers however, could only succeed at “motherhood substitute jobs” such as teaching, nursing, administrative assistive, and social work (I&J, 51). This culture portrayed woman as only being capable of household jobs. When looking for the perfect suburban home, General Electric said women would head straight for the kitchen because this was where she would be spending most of her time. General Electric’s Wonder Kitchen made it even easier for women to save time, space, and work, allowing for wives to have more leisure time. The Chase & Sanborn advertisement reinforces the culture of women having to do everything to please their husbands. The picture on the ad depicts a man spanking his wife across his lap because she disappointed him with flat and stale coffee. Not only are women conforming to this domestically pleasing life style, but men also had

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

This threat creates a subtle pressure in the advertisement that carries 1950s attitudes into modernity. There is pressure on the reader of the advertisement to be a responsible, capable parent. In the 1950s, this “involved a reduction in the moral aspect of domesticity and an expansion of its orientation toward personal service” (Coontz 27). The advertisement continues this trend: while the copy states that the company has stopped targeting children, it hardly gives a reason. The closest is that “parents tell [Coca-Cola] they prefer to

Newspapers, Magazines, Television, Online… advertising is everywhere. Within the myriad of advertisements displayed in front of viewers every day, there are appeals. Society neglects and overlooks these marketing strategies that toy with their minds, resulting in skyrocketing purchases after the release of an advertisement. In “Advertising’s Fifteen Basic Appeals,” Jib Fowles identifies the appeals he believes are implemented in advertisements. These appeals include sexual innuendos, powerful images, or comforting displays which draw the audience into the desired product. After analyzing the ads within the Vogue January 2018 edition, an extremely popular fashion and lifestyle magazine, the demographics can be determined as a market with expensive taste. The graphics are extremely feminine and contain Fowles’s previously mentioned appeals, like the “need for prominence.” Although not all of the fifteen appeals apply to these advertisements, Fowles’s list is still valid and does not need revisions as the readership of Vogue magazine is just a small sample of the population. Through the appeals of each advertisement, this clear readership is developed, rather than using all of the Fowles’s appeals and not addressing the correct audience.

This paper will analyze the Candie’s Foundation advertisement found in the Seventeen magazine. The advertisement is directed to the teenage audience, and its message is to avoid teenage pregnancy. The Candie’s Foundations is a non-profit organization that prevents teenage pregnancy by providing information and making campaigns. The advertisement will be examined by the use of logos, pathos, and ethos. These three different appeals will help to describe and understand each part placed in the advertisement. This document will describe the purpose of the advertisers and how they influence on audience decisions. This paper will describe how authors feel of the advertisement, and what is their opinion. It will explore the reasons of why those

While it is undeniable that advertising has invaded a number of segments in our lives, it is equally undeniable that the manner in which advertisers have tried to connect with viewers is highly variable and dependent on the presiding values of the culture in the specific time period, which the ad was released. Ads can either try to suggest that a specific product cultivates these desirable values or on the other hand they can attempt to suggest that people that already have these values will use these products. Throughout the course of this paper, three ads from three time periods; 1935-1940: Great Depression, 1941-1945: World War II, 1946-1960: Postwar, and their subsequent dominating historical events will be examined to determine how the

            Today, advertisements is an issue that brainwashes the youth and drains the money from their parent’s pockets. Jonathan Rowe, director of the Tomales Bay Institute, and Gary Ruskin, executive director of Commercial Alert, published an article called, “Corporate Marketing Is Responsible for Childrens’ Materialism” in 2006 through Greenhaven Press. Both writers of the article explain the marketing industry in today’s generation, and influence their readers’ thinking about the horrendous outcomes it has on the youth. Rowe and Ruskin’s thesis states that advertisers are frequently able to avoid parents when promoting their merchandises to the children. In result, corrupt marketers undermines the authority for parents, and conquers the children’s confidentiality. After the launch of televisions and the internet, there has been countless of different types of advertisements. The markets’ advertisements tries to appeal to the youth that include the ages of teens and even younger. Rowe and Ruskin used their article to argue that the government and politicians should be more aware of the marketing these days, and how the marketing industry influence the future. Within their article, there are copious examples and situations that they set out for their readers to better understand their argument and reasons. Rowe and Ruskin effectively employs the rhetorical appeals of logos, ethos, and pathos to establish

She backs up that statement by providing the static fact that in 1975, “less than 2% of toys were explicitly marketed to either boys or girls.” She dives deeper into how gender stereotypes and ‘gender norms’ are prevalent in present day society by explaining how marketing plays an influence on society, especially the children. According to the BBC documentary The Men Who Made Us Spend, children now are being targeted as mini consumers and that the average British child sees 10,000 adverts a year! Kessel also claims that advertisements on children’s channels are the “most explicitly gendered thing you’ve ever seen’ and that in the advertisements involving girls, the girls are seen “in a whirl of pink and high-pitched voices” whereas the advertisements involving boys, the boys are seen “[in a whirl of] blue with a backdrop of angry guitar music.” By evaluating how marketing influences children to gender stereotype, she was able to strengthen her argument.

We all love new things: jackets, shirts, shoes, smartphones and apps. Who doesn’t feel good when they have the latest and the greatest thing that draws the attention and admiration of our peers? But why do we feel so good and how did we know what product was going to make us feel so good? Advertisers. The modern American child is clearly a target for companies seeking to make more and more money from kids who constantly want more and more stuff. But advertisers fail to acknowledge the harm they are doing to children and our society, and it is clear that advertising to children and teens unfairly takes advantage of their inability to identify when and how they are being manipulated. Marketing and persuasive techniques are powerful tools for

Question 1: This article reflects on the issue whether advertising should reflect attitudes in society or does advertising lead cultural change? The article examines the growing demand for diversity in how families are portrayed in advertising.

Companies are in the business of maximizing profits and must advertise in order to reach the consumer base. However, advertisements should not surpass certain limits. In Alan’s The Justification of Advertising in a Market Economy, he argues that to advertise, does not include a moral right to deceive, mislead, harass, or to create or foster insecurities or self-defeating values” (341). It is evident that advertisements play a major role in our lives. Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 Ads a day! (Simpson, 1). Even though everyone is affected by advertisements, there are certain groups who are most vulnerable. Advertisements portray the ideal woman as being perfect which results in women having to change their weight, size, hair color to name a few in order to fit the role. Women and young

The 1972 stereotypes described in Brady’s essay can still be seen today because is still common for men to rely on their wives when it comes to the household tasks. Even though men are more involved now in the household chores than they were in the 1960’s or 1970’s they still prefer if their wife can be the one in charge of them. Women still have it harder

Gender stereotypes are further perpetuated within advertisements. Fisher Price, a popular children’s toy manufacturer, markets to children based on gender. In a popular commercial, Fisher Price markets a blue Power Wheels® Ford F-1505. In the advertisement, two little boys drive a battery operated truck. In the background, a father figure watches on as the boys trek through the gravely backyard. Phrases such as, “Handles ruts, grass, mud and more!” and “2.5 mph speed-lock unlock for 5mph speed” , flash across the screen as rock music plays. A final phrase states “Roomy trunk space for ‘stuff’ ”. As this phase appears the little boy places a toy jack-hammer in the trunk. The commercial is reminiscent of adult truck advertisements, which are predominately geared towards industrial men. The commercial spreads a message that trucks and rock & roll music are masculine.

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” (Steuart Henderson Britt). Britt explains how advertising is a language of communication. Communicating with others has a face and one of which is advertising. If people do not notice a person, then they do not know that person exists. If people do not advertise, then people will not know that product exists. Advertising is crucial in selling products or services. By targeting specific people, advertisements aid in persuading one to buy products from a variety of companies. Without advertising, it is like what Steuart said; nothing is progressing. There are positive effects of advertising; it can educate and advise the public. However, there are downsides to advertising; it can shape a person to be egoistic and ignorant and reinforce society’s belief of what is acceptable.

KFC is a prime example of how advertisements can effect the people’s perspective of their values, love and material possessions. The ‘Tender Wings of Desire’ campaign propagated by KFC depicts portrayals of standards for men, ‘desires’ for women and tries to portray love as a material object. This ad campaign targets middle aged mothers by portraying the stereotypical fantasy associated with middle aged women. It portrays the story of a woman being rescued by a what society considers an attractive man. As the target audience is middle aged mothers, the imagery of books that they are likely to read is portrayed. This portrayal of a ‘perfect’ man is only used as an eye catcher and provides no insight into the item that is being advertised. This is not uncommon in advertising however, simply because ‘everyone is doing it’ shouldn’t be considered as an excuse to portray either gender in a potentially damaging way towards the general public. This can be overcome by simply portraying a product that appeals to its intended audience instead of using people dressed provocatively to catch the attention from the consumers. That is why this