The Pros And Cons Of Advertising

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

We are sometimes manipulated into buying these products because it will work wonders or make us feel good about ourselves, well I could say that some products are good heck even amazing. However, there are those that are just plain wrong that are so egger to sell the product just to make profit off of us, not caring whether we are content with how it works. Have you ever wondered why the advertisements just keep repeating sometimes well it’s like they are just planting it in your head about this product that they are trying to sell you and that you must have according to the advertisers. According to writer Sienna Kossman she states how advertisers operate and how they get the consumers to buy the product she say that the way they get them

The world of advertisement could almost be described as a narrower, staged version of our own. The constant exposure to the same false world advertising shows us had one very real effect: the real world begins to mimic the false one. People, to be frank, hate themselves. They hate their body size, their facial structure, their skin color, and everything else companies can create insecurities about for them to fix with a product. In the United States alone, up to 30 million people suffer from an eating disorder. In a survey done on a college campus, 58% of female students felt pressured due to their weight, and 83% of those students then dieted for weight loss. 44% of those students were average weight. This is not a problem only among

In other cases, ads may use words or phrases to convince their viewers that they have the same experiences as their viewers and manipulate the viewers to believe that they are professionals in those specific situations. This technique allows advertisements to sell cosmetic and infomercial products because they give a solution to a problem that the marketing producers created in the first place. In fact, advertisements create standards of human perfection and social norms that are impossible to reach by objectifying famous models or other endorsements of influential people. They manipulate the person to believe that their own flaws and physical figure is not suitable for human society. This causes the person to experience a psychological stress of less self-worth. Another key point is that advertisements challenge the purchaser to change spiritually and feel repulsed from society for not having these social nuances. As a result, the person will start to believe that there is something critically wrong with them and become dissatisfied with themselves. Marketing companies use this strategy of reducing self-worth in humans to sell their products as a solution to the problems that they created. However, they do not realize that this effective strategy is causing discrimination, the lack of social skills, and a decrease in individuality, which prevents people from flourishing their cultural identity.

Marketing strategies are implemented for the sole purpose of increasing sales and revenue for the ever increasing demands for corporate America. Targeting the insecurities of individuals has proven to be successful for these companies, which is why they continue to advertise and market their business with this style. Most product lines include sales pitches of having “less calories”, creating “slimmer figures”, being “low fat”, or “increases muscle mass”. The world revolves around creating an idealistic lifestyle with the suburban house with a white picket fence, and as individuals strive to reach this complex, they develop the idea of being this perfect individual with the perfect life and perfect image. As a result, people fall into the advertising traps businesses create, and buy these products with hopes to change how they truly appear to society.

There are many different ads out that are trying to make us as humans look at ourselves and change. Anything from makeup to diet pills to liposuction, we are so focused on the material side of life that we don’t think about the real things. Ads are showing all over the world weather through internet, t.v. commercials, radio commercials, or even billboards they are showing us what the ideal human should look like. We focus so much on what we are “supposed” to look like we don’t understand the meaning of true

Outline the main benefits and costs to society from advertising. Does advertising necessarily lead to a higher price for the product?

The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising

Take for example beauty supplies commercials such as that of Clean and Clear. Clean and Clear continuously creates new face washes and cleansers they want to sell, and as they advertise these products, they constantly use thin, beautiful women with clear

Firstly, the disadvantage of advertising online is that on the second the company advertised on the internet, everyone around the world can see the advertisement. People will start to learn the marketing materials that the company used no matter it is legal or illegal. Everything of the company included the logos, pictures and brand will be shown on the internet for everyone to check out. Other people can simply imitate and ruin the whole company easily.

When it comes to advertising, certain things have fallen into a same-old same-old type of rhythm. While we’ve seen somewhat new content and creative ways of presenting it, we still know what to expect from advertisements. Pretty people, cars driving through the desert, and people talking up fast food flicker across our televisions numerous times a day. Very rarely do we see something that steps outside of the norm or makes us challenge our views on something. With BMW’s film campaign “The Hire” and Dove’s “Campaign for Real Beauty”, the companies presented controversial ideas about their products that were meant to challenge people’s ideas on things like fancy cars and the beauty industry.

In just one click, tap, or quick glance; and advertisement may be spotted. Many appear on a billboard, in the papers, on a website, or just on an everyday household televisions. A great amount of the youth come across advertisements in between “Youtube” videos. Product promotions tend to sell with facts, women, captivating pictures, and celebrities. Celebrities who endorse brands or products boost previous consumer confidence, consumer demographics or size, and the overall sells. The best commercials with celebrity endorsements are usually funny, as they are more memorable. “Snickers” used Betty White in one of the “You’re not you when you’re hungry” campaigns. “Old Spice” also participated in the celebrity trend, using Terry Crews in many of the “Smell is Power” commercials. Even Neil Patrick-Harris, a comedian who starred in How I Met Your Mother, is partnered with the “Heineken” beer commercials. There are also plenty of other celebrity endorsed products.

     However, with every positive side comes a negative, and advertising is no different. Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often projecting negative emotions such as fear, anxiety of guilt upon the consumer (Engel). It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services.

If your walking down the street, driving in your car, or listening to radio there is no doubt that you’ve hear or seen an ad. In todays world we live off of the things that the companies try to sell us. As it seems that we are presented with a new problem with the way ads are targeted to the consumer. Ads are much more than a product selling campaign, now it’s an unrealistic ideology of body perfection. This kind of product pushing comes with many different side effects that we as a consumer, might not realize. It is so detrimental that it becomes imbedded in your subconscious. Technology has made it to the point where it’s hard to tell what is real and fake. Advertising has created a pandemic in the way we view the body image of ourselves and the opposite sex in society. The “perfect” image is damaging to people causing an alarming growth in the form of psychological and health issues in the consumer.

Advertisements play a big role in how Americans consume information, products, and societal views. Ads are shown in almost every aspect of the average person’s life living within the 21st century; and are shown in commercials, billboards, and even transportation to promote a company's products and services. They can be very influential in how people consume products, view society, and personal reflections; by creating different themes and styles to attract the customer’s attention. However, depending on what they are prompting and how they are doing it can cause a ripple effect of disorder. According to the prompt "Good, responsible advertising can serve as a positive influence for change, while generating profits. It can just as readily reinforce or encourage irresponsible behavior." The images or clips can speak a thousand words, and people can interpret them differently depending on how they view society and their interest on the products. Some people can view them and see them as innovative and creative; while others can think of them as offensive and distasteful. Although some advertisements provide a great amount of beneficial information for the consumers, the large majority of advertisements contain false details about the products and services they are promoting.