The Pros And Cons Of Cable

However, in the era of the Internet, the market has changed. Cable television has been challenged by many alternative venues of media consumption, most notably in the form of the Internet. "There has been some competition from satellite TV players and (in a few areas) TV over IP" (Masnick 2008). "Thanks to the rise of Netflix, Hulu and hardware like the Roku box and Apple TV, cutting the cord to cable TV doesn't mean cutting yourself off from your favorite shows and channels" (Glaser 2010). However, most high-speed Internet consumers receive their Internet connection from the cable company, which indirectly funnels money to support cable TV.

Occasionally, people use to go out and rent DVD’s to watch a specific movie from rental stores. Advancement in technology has brought a sufficient change in customer’s behaviors, today DVD rental stores have almost gone. Moreover, by time we saw enormous increase in channels being provided by cable providers, but today even that has been replaced by streaming media devices, thus my time, role of cable providers might also disappear due to the introduction of devices such as Netflix, Apple TV etc. “DVD sales have also been hit. The Los Angeles-based Digital Entertainment Group estimates DVD sales in 2008 fell 8% to $21.6 billion from a year earlier, while DVD rentals were flat.” Charny, Ben. "Viewers Tap Free Web Content." Wall Street Journal, Eastern

I told my cable company I only wanted hi-speed internet. I went and got 2 HD antennas so I can get all of my local channels for free. I purchased the core slim package with PlayStation Vue for $34.99. This is my favorite streaming service because it allows me to watch SEC Network which is going to be huge during football season GO DAWGS. PS Vue also comes with an online DVR service so I automatically record every basketball or football game just in case I miss them. Then I purchased HBO now for $14.99. This totals up to around $130 per month which is a flat rate for the year. My current internet data plan is capped at 1024 GBs(gigabytes). The most I’ve ever reached was 350 GBs within a month so I don't have to worry about overage charges while streaming. Another way to cut your costs is by sharing your login info. In my family, if one person has Netflix we all have Netflix lol. So my brother pays for Netflix, Hulu, and Starz while I pay for HBO now and PlayStation Vue. We all just share the info to keep costs low. Like I said earlier, watching sports and movies are huge for me. Once I figured out I could use my PS Vue login info and watch ESPN live through the either PS Vue or Watch ESPN mobile apps, I didn’t feel a need to pay for cable

Technology innovation – Netflix can work their way around the slow broadband by creating new ways to help the consumer save more data

As an individual who is looking to cut cable and pursue a streaming service, I believe that Hulu’s $39.99 Live Stream subscription, as described in the case, could be a strong supplement for pay TV. Although margins for this offering are predicted to be low, I believe that the development of such a subscription illustrates Hulu’s ability to complete market research and listen to consumers. This package indicated that Hulu understands that consumers want Live TV, but wishes to avoid costly bills and wasted

I agree with Yunshi's stance on streaming services offering a attractive package that differentiates themselves from the competition of alternatives such as cable or dish network. Today people have several avenues to take in gaining access to their daily entertainment. Services have become more catered to the variety of consumer taste; thus, the old model of packaging ESPN with less supported programs such as ESPN 3 or 2 are developing into packaging your unique production programs. I can only watch certain Netflix produced shows on Netflix, therefore, a customer wanting more of a certain program would be attracted to the diverse options Netflix has opposed to another streaming service. The options streaming has vs the options television have

Growing competition as a challenge represents the various companies that are now entering the market of online media-streaming. Companies such as HBO, Amazon, Google, and Hulu Plus have all began to offer media-streaming on the same electronic devices as Netflix, Inc. Currently Netflix, Inc. remains in the lead amongst its competitors; however, there is no guarantee that this advancement is a permanent one. It is inevitable that emerging companies will come up with creative ideas to gain the competitive edge and receive more consumers. For example, Amazon.com has “amplified

With the increased pervasiveness and accessibility of the internet in modern life, consumers have been abandoning traditional television and cable for online subscription streaming services. Media Convergence has played a key role in enabling cord cutting in that content that traditionally has been exclusive to the television set is now available via the internet on multiple platforms, such as cellular phones and computers, that were traditionally reserved for other media. Now that television programs are able to be exhibited portably on laptops and smart phones over the internet, consumers have been given the option to forgo traditional cable and almost exclusively consume content online anywhere with very minimal restrictions. Companies, such as Netflix and Hulu, emerged to take advantage of this opportunity and facilitated the cord cutting movement by charging subscribers a reasonable rate for access to an enormous quantity of television content. To save money and consolidate their media consumption, many consumers have abandoned their cable packages in favor of subscription based services that provide television content in a more accessible, and in some cases a more affordable,

Also Netflix needs to prepare a better plan to recover old customers, gain new customers and make sure that the people who still have Netflix keep it. Establishing a bundle price for both online streaming and DVD rental will allow The Netflix Company to recover some market shares and remain the leading overall digital film company. The recommendations are as follows:

This topic has become controversial. Will Netflix kill TV? Netflix seeks to reprogram America. So, what will happen to the mass culture if it succeeds? As you can see, Netflix affects our culture in so many different ways, and it’s not something many people realize. Mentally, emotionally, socially, academically, and your health. It also affects the internet and media, the economy, TV, cable companies, and other businesses. Netflix has advanced in many ways, as well as TV in general. It is so convenient and in a way addicting, so it is hard to realize how much it affects us and our

Today, digital technology and the Internet are deeply reshaping the motion picture industry with a trend toward the digitalisation and disintermediation (Zhu, 2010). Media streaming services are an example of this current restructuration. Providing an access to a wide collection of entertainment online at a cheap price, they have penetrated the monopoly that cinema once enjoyed (Herberg, 2017). A significant example can be found in the US company ‘Netflix’, source of nearly a third of all North American downstream internet traffic at peak hours (Hallinan & Striphas, 2016). Once a small DVD subscription service created in 1997, it offers today to its subscribers to watch its own produced movies and shows as well as content of other

There are new opportunities for the industry. With the advancement of technology many companies can take advantage of the Internet. Currently Netflix expects to spend $7 million-$14 million this year on its Internet Video-On-Demand offering, which it will launch during 2005. Along with opening more distribution centers, this will cut down on delivery costs and time. They expect Internet VOD to have little

Video-on-demand or VOD, a service that allows users to select and watch videos over the internet, will be one of the greatest innovation as stated in the Netflix case study. It will be a great opportunity for Netflix, but it will also be a challenge to integrate or do away with its current business model. Its current business model is one that relies on the internet and the post service to deliver DVDs to its subscribers. Netflix should carefully enter the VOD market without doing away with its current model. This will allow it to maintain its growing position as a giant in this media industry. In order to better understand Netflix and the problems it faces, we must first identify its strengths. What does Netflix offer its customers that its competitors do not? What differentiates it from its competitors?

When it comes to watching television shows and movies, streaming websites, such as: Netflix, Hulu, and Amazon, have virtually monopolized the market, and have exceedingly brought down cable and theater sales. The mere thought of cable is

The way the audience watches television has drastically changed since the birth of television. The viewer is “changing the rules” (Deign) of how we consume media and is no longer restricted to when they can access content. The company Netflix’s is a great example of this. Netflix is currently the dominant company in the on-demand media industry and “isn’t only changing the way that we watch television, but it’s also revolutionizing the way that it is made”(Page). Compared to old methods of television networks where the viewer is required to tune in weekly at a designated time for a television show, Netflix’s has allowed the viewer to watch