The Pros And Cons Of Casino Gamification

Gambling is becoming increasingly popular in today’s society. Major casinos and online gambling sites attract

These days when it comes to the design of an online casino there is no room for indecision. There must be commitment from the casino with regards to which design direction they go in. In Vera & John’s case they have opted for something that delivers simplicity, style, and substance. The online casino looks and feels very sleek, largely because they have steered away from one of the major pitfalls that many other newer online casinos have fallen into. The homepage isn’t crammed with games and advertising, so players can navigate the website with ease and I found that I had no issues getting around the casino. It was simply a case of register and start playing, as there was no clunky website design standing in my way. I found that the majority of games were simple to find from the homepage, while the “Your Casino” feature impressed me a lot. Through “Your Casino” I was able to create my very own casino room, so when I logged on I was immediately surrounded by the games I play the most.

The casinos at these resorts are crowded daily with adults who share the love and excitement of gambling responsibly. Guest at the hotels and resorts can also enjoy other options for entertainment like spas, shows, concerts, and dining. Guest can also enjoy playing a variety of free casino themed social games which is used for advertising the products and services at the casinos. Today the company is focused on building valuable relationships with their loyal customers to regain market share and boost competitiveness and profitability.

As a gamer enters the extraordinary location of MGM Grand, located in the heart of Las Vegas, it is no wonder that most of their profitability comes from gambling. MGM Grand casino offers a multitude of games from blackjack, craps, roulette, slot machines, poker and more. Gaming profits are high in Las Vegas with the plethora of casinos available. The MGM Grand, not only is the second largest hotel in the world, but has one of the largest gaming floors in Las Vegas. However, the biggest question MGM Grand’s President and Chief Operating Officer, Gamal Aziz faces; how can the hotel advertise non-gaming entertainment to create more profitability? Understanding non-gaming customers has become a critical factor in the growth of MGM Grand. MGM Grand

When gambling became legal, customers began to increase playing time in the casino floor; however, this had lead to one problem, gambling addiction. Gamblers have become obsessed with winning money that it has impacted their lifestyle. From that, gamblers lose their houses, lifestyle, and even friends and family. While casinos need to make a profit from these customers, it is ultimately the responsibility for the guests to control themselves in moderation. In that regard, gamblers need to have self-control in the slots and tables while casino has to also have services that will help excessive gambling. While slots are generally available to guest, it should be done in moderation.

Gamification. Gamification is the use of gaming principles and design in non-gaming situations and identifies potential employees by posing virtual challenges that require the skills necessary for a given job. Gamification is effective because it can test a skill set, associate the company with something people enjoy and produce a virtual feel for the culture of a particular workplace.

In an effort to stay on top of the game companies are now looking into gamification. (Palmer, 2012), gamification is when businesses use the principles of games to gain or maintain a competitive edge through talent management, business performance and customer loyalty. This is done by using all the fun, play and passion involved in games and integrating into real life situations such as office tasks, training sessions as well as career counseling. Companies can gain many benefits from implementing this strategy. Firstly, there is engagement, through gamification the business can get all the stakeholders of the business involved fervently and intentionally involved in the organization. Secondly, the use of games not only improves collaboration but involves

There is empirical evidence in the research that suggest the purchase intentions and motivations of a casino customer are through customer involvement. Brewer and Petrillose (2012) states, “By just simply offering the best products, services, or prices alone may not be enough ensure loyalty within a customers.” Customer involvement predicts whether consumers will purchase a good and what good they will decide to purchase (Park, Lee, & Han, 2007, p. 126). With the growing casino market in Baton Rouge, Louisiana, it is important to discuss what motivational items enhances the gaming experience of customers to keep them satisfied with gaming services. Richard and Adrian (1997) suggested that casino

Purpose – gamification must be objective oriented. In game terms what is the “quest”, the goals, the rules and the challenges business has to face and how with the help of gamification it can be achieved.

When it comes playing casino games from slots to poker, players and casino regulars have one over-riding objective- to win the game and the jackpot. Who wouldn’t want to win beat other players and the casino, and fetch massive jackpots along the way? Unfortunately, this is not always the case for players who take on the challenge of casino games. In casino gaming, losses are natural, and there’s a big chance that one loses than wins big. Failure to win every single spin or game online is not an excuse to stop playing casino games, thanks to the random number generators and the promise of jackpots. But there is one more thing that can motivate players to play more even if they lose some games along the way- the casino’s cash back refund. If

The first level of gamification is about the basic game elements. It teaches how to use or apply the game elements, such as game-design techniques in non-game contexts. It is a set of new business techniques which can leverage games for business benefits. These practices are involved in the game techniques in all areas of business actibvities. There are three non-game approaches are introduced at the first level of gamification. These approaches are internal gamification, external gamification and behavior-change gamification. The internal gamification consists of two characteristics, such as the players are part of a defined community and the motivational dynamics of gamification must interact with the existing management of the company or organization. The external gamification involves in current customers or prospective customers of the company or organization. It is

Web sites in this category engage visitors in activities that demand a high degree of participation while offering entertainment. Many use games to market products and enhance corporate image. These sites have the potential to generate experiential flow, because they provide various degrees of challenge to visitors. They are interactive and often involve elements and environments that promote telepresence experiences. The activities in the entertainment park often have the character of a contest, where awards can be distributed through the network (e.g., the Disney site). These attractors are interactive, recreational, and challenging. The potential competitive advantages gained

Bloomberg described casinos as an industry that profits from people betting against the odds is looking for more risk takers online and in Asia (Bloomberg). Any time we are betting online or in the casinos, we consider ourselves as risk takers because of taking chances on winning or losing. Peter Mason describes casinos as a place that people legally allows people to engage in activities of gambling and recreational consumption, can also directly and indirectly impacts are somehow tangible and intangible in the host community, in which casino gamblers interact with local environment, economy, and society (Mason, 2003).

In the online casino industry one can always ask what is in a name, with some online casinos failing to live to up to what their name promises. However, there is one name that has gone a long way to buck this trend and live up to its lofty hype. It seems that in 2015 Mr Green has gone from strength to strength, as they have now announced growth that revenues are on the rise due to local market. The world is now sitting up and taking notice of Mr Green online casino and with that has come increased popularity and increased levels of profit.

With increased innovation in VR technology on the way, it is clear that how online casinos conduct themselves from a marketing perspective was a notable a hot topic. Furthering that, mobile casino gaming was also addressed by several key names at the event.