The Pros And Cons Of Coca-Cola

If you had an opportunity to solve world hunger you would do it, right? Well a company named Monsanto has set a goal to achieve the mighty task. They look to achieve this goal by creating special seeds that are resistant to pesticides, also which use less water and energy to produce. There are also said to be some big disadvantages to using Monsanto’s methods to producing their seeds that have not yet been researched deeply enough. This raises many questions to people around the world. Many countries who will not even accept seeds from the company over fear of the crops they produce will cause health and environmental detriments. So my question is, can Monsanto solve some of the world’s problems or should we be looking at other better

Businesses who participate in environmentally friendly practices will become more profitable. There are difficulties and costs that a business will face and profit takes time but is proven to positively impact a business. “The reluctance to address the forces that are polluting the planet always comes down to money (Smith, “6 Reasons Nations Don't Go Green.”). Implementing environmentally friendly practices within a company “will win them customers, and increase profits” (McDonald, “Why Do (or Don’t) Companies Go Green?”). Many global companies today carry out environmental management tools to adapt to environmentally friendly practices, which helps gain customers, and in turn becomes more profitable. In this paper, I will go into further detail explaining why businesses should be more environmentally friendly, the benefits to be gained, costs that come with being environmentally friendly, and management ways that help a company become environmentally friendly.

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.

Have you ever had a sip of soda and thought it could be dangerous? Probably not. You are probably thinking how nice and sweet it tastes. You are actually sending a whole lot of sugar to your liver. I created this scene to show that soda can be dangerous and putting labels on the drink can save hundreds of lives. If you put warning labels on soda and it says it can cause headaches, tiredness, diabetes, and even a heart attack people will consume less soda. People should have a right to know what the drink can do to your body. My three reasons are it could save lives, sugar is already a big part of our society, and warning labels decreased smoking.

In a culture of ever-changing media, the most constant mover of product has always been white women. Companies spanning many industries are guilty of selling sex, and Coca Cola is far from an exception. Ads are in place to, “pursue attraction to people’s fantasy aspirations…” allowing consumers to become inspired and ingrained in them. These two ads from Coca Cola pander to the fantasies of the average Joe through placement of women that fit the paradigms of societally normal beauty front and center to draw the eye of the consumer to their product. By the time The Coca Cola Company had a successful means of distribution in the United States, World War II was at the doorstep causing citizens to have to answer a call to arms, however, “...the government told the women to go back home to be housewives. The advertisements may have contributed a key in encouraging this. Women were employed as a way of selling products and represented in distinct social-classes to give their brands a further worldwide attraction mainly to other proletariat people.” At this time, advertisements were known to, “…pursue working-class women because they never had sexual appearances,” as displayed by the older Coca Cola ad from 1939, found through the “American Memory Project” from the Library of Congress.

As we have seen an increase in awareness around sustainability and climate change, with the help of Al Gore’s Inconvenient Truth documentary in 2006, we see organizations moving towards mitigating the effects of climate change in various ways (Al Gore, n.d). As this corporate social responsibility has become more prevalent, organizations are now pushing their green agenda by publishing sustainability reports, doing mass marketing and implementing sustainable business practices to portray the image that they too are working towards protecting the earth’s natural environment all the while focusing on their underlying goal of selling their products and

Coca Cola Company is an American beverage manufacturing corporation in which it is taking care of the manufacturing, marketing and retailing of their non alcoholic beverage and syrup products throughout the world. Coca-cola company was started by a pharmacist whose name is John Stith Pemberton in 1889 in Columbus, Georgia it is now a multi-billion corporation operating in nearly 200 countries with its main headquarters in Atlanta, Georgia (www.coca-cola.co.uk/about-us/our-business). Although the company is best known for its most popular product “Coca Cola”, an aerated non-alcoholic cold beverage, but it offers around 500 brands all over the globe. (Pendergrast, 2000).

To a regular person, the global concern about ‘going green’ might appear as a result of speculation from nervous politicians and alarmed citizens. But the reality is totally different. In recent years, businesses have gained much knowledge about the impact of their activities on environment and in turns their customers. Businesses are successively venturing to earn greater revenues. In this process, they are trying out every best possibility to entice their contributors- from customers to investors. Regardless to say, stakeholders these days are more socially responsible than ever. So to keep up to their expectations, businesses are also trying to expand or limit their activities to save the environment- from doing relentless research on lowering waste to lean management and even trying out various eco-friendly activities. Despite of all these, the ultimate question remains unanswered if it is financially beneficial to adapt those initiatives that is going to serve the

Coca-Cola and Pepsi are two of the most popular drinks in the world. The strong competition between both began in the seventies and continues even to present day. It was even dubbed The “Cola Wars”.

The competitive environment in today’s business world poses many dangers to the sustainability of the biosphere, which is so vital to life. Business organizations have a responsibility to help sustain and preserve the environment for future generations. Corporations must take initiative in developing business plans that incorporate sustainable business practices into the strategic direction of the organization. Successful achievement of a sustainable business plan also requires identification of barriers to implementation and development of strategies to overcome such barriers. In addition, to

Coca Cola’s first main weakness is that it is highly susceptible to any kind of negative publicity. Every kind of negative publicity can hurt the brand badly. Some years ago after traces of pesticides were found in the products of Coca Cola, it had hurt the brand really hard. Sales had dipped in various corners of the world apart from the criticism that flowed. Any such thing can hurt the popularity and sales of coca cola. However, Coca cola can overcome this weakness by being more transparent regarding the ingredients it uses in the production of its brands.

The competiveness between Coca Cola and Pepsi has been staying the number one dominant share worldwide in the soft drink market. For them to expand the company it has had to stay focused on the growth of the share market all over the United States. Coca Cola’s top goal is to increase the market shares in the international area. It has shown that the company has gotten wrapped up in several unethical practices in the business that have become harmful to the corporation. Putting out more benefits quickly which has forced managers to take multiple ethical discrepancies that have been shown all over the news channels.

“A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same, and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."(Andy Warhol, 1975) Regardless of its corporate reputation, the organizational performance and its social responsibility of Coca-Cola makes it loved around the world. Ever since its creation in 1886 Coca-Cola has been a household brand known globally for generations of families. I have to mention, of all the cases researched this is my least favorite not only because of my childhood love for the product because the ethical issues in one way or another always manage to resolve themselves not before further tainting the reputation Coke worked so hard to obtain. Most times, whether an organization is innocent of an unethical act, it becomes secondary to the suspicion of the original act. Almost as if the court of public opinion has the power to ruin the reputation of an organization based on an unfounded accusation. In spite of my loyalty after having ready the case, I do believe Coca-Cola to be flawed. The contamination scare in Belgium is a great example of a public relations nightmare. The slightest hint of impurity should have pushed Coca Cola into crisis management mode but they were slow to react, citing it a minor issue (Ferrell, Fraedrich, & Ferrell, (2011). It was not until local officials

Coca-Cola spends huge amounts of fund on marketing every year to remain its competitiveness. However, recently, Coca-Cola had a weak global growth. The sales volume of soda is not so satisfactory. Coke is claimed to have too many calories and sugar, thus being bad to health, as a result of which, consumers turn their attention to other drinks (Kell n. pag.).