The Pros And Cons Of Customer Centric

From the response of the consumers, companies make enhancements in their products as per the necessities of the consumers. From the approach or the associations with the consumers, companies get a chance to gratify their consumers and build up a competitive edge. This mechanism facilitates companies to stay with and goes ahead from their competition. Therefore, consumer relationships help the companies to make a competitive edge. (How to build a customer-centered organization to gain competitive advantage)

The customer is the next aspect of the mission of CSX. More specifically CSX says “customer

Why do I say the customer? Because it is apparent that in modern times more and more businesses alienate the customer and only focus on profit. Take for example the success of Sam Walton, the founder of Wal-Mart, who had one philosophy, “Buy low, sell cheap, high volume, fast turn” (Packer, 101).  Walton figured out that people were cheap and he exploited that knowledge to raise his riches. Wal-Mart grew exponentially fast and lost management over its roots, what once started as a business for people in need with perhaps great customer service is now known for driving smaller stores out of business with terrible customer service.

Apple was established as an IT company dealing in exclusively in computers. However, competition in the technology sector forced the firm to focus on other consumer products. The diversification strategy has seen Apple’s sales grow tremendously in the last decade, earning the firm the No. 1 brand position at Forbes. The Apple brand is recognized on an international scale and enjoys a strong recognition thanks to its aggressiveness when it comes to creativity and innovation (Tar, 2013). It has a large number of loyal customers who would purchase the new products regardless of the market price, which guarantees profits from the new division.

The company continues to lag in its industry in customer ratings, stock price and profits. Customer-focused companies measure service and sales, sometimes in unusual ways, and then share it so it is relentlessly applied to achieve better results.

Customers are the foundation of any organisation business level strategy. Organisation need to ensure that customers’ needs are met and satisfied, senior management needs to ensure these needs are met.

Employee satisfaction is on the rise and turnover rates are on the decline as another benefit to customer centricity. As part of the program employees are taught to focus on the specific customer rather than the product categories. According to Mike Keskey, president of U.S. Best Buy Stores” Becoming a customer –centric organization requires that we take full advantage of the talent and creativity of every Best Buy employee working in our stores across the country. Our employees are energized because they have both the responsibility and the accountability to make decisions and drive innovation on their

Customer Centrics offer high-quality products with exceptional customer service at lower prices than Pioneers but higher prices than either Fast Followers or Cost Leaders. Customer Centrics target narrow segments in order to develop close relationships with customers while providing high-quality products. They place a high emphasis on understanding their customers.

I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

Apple has done well in focusing on the customer’s needs and wants as it is related to the quality of the product or service as well as price.

Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database, analyzed, and distributed to key points (Anderson & Stang, 2000).The business world once was “product-centric”, the companies just provided what they could produce. However, it is now become “customer-centric”, they provide products and service

Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.

A customer driven organization with detailed customer relations can result in optimal effectiveness and efficiency in the workplace.

Their success is gained from deep insight into customer needs but as evaluation of Apple shows, it is not just external customer insight, e.g. focusing on emotion, but penetrating deep down into eh customer psyche and investigating factors that hook onto eh customer and impel him to purchase that product for life. Apple does this not only targeting itself to the senses but by hitting s deep, elemental need of each and every human.

Approach – A detailed analysis was carried out to consider how the organisation has adopted a customer-oriented approach as their key strategy for improved business. This includes factors like increased loyalty of the customers,