The Pros And Cons Of E-Commerce

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E-commerce is the capability of an organisation for having dynamic presence over Internet that allows the company for conducting their business electronically, in spirit of having an electronic shop. Thus, the products can be sold, paid and advertised electronically without the requirement to be processed with the help of human being. Because of massiveness of internet advertising and website can be un-covered to millions of people all around the globe with the information being able to be transformed almost promptly the site can always be kept updated with all latest products for matching with the demand of the consumers (Lee, 2005).
One of the biggest advantage of E-commerce is the skills for providing secure transaction through Internet,
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However, this definition seemed to be impartially narrow by some people, therefore, with the new term E-Business has emerged, that brings out wider definition of E-Commerce. It is important to note that E-commerce is not just restricted to selling and buying of goods and services, however it also service customers, cooperating with business partners and leading electronic transaction within the company (Song & Zahedi, 2001).
Behind E-commerce, the driving force is linked with the arrival of commercial Internet technology use, particularly the World Wide Web (WWW). The privacy issues bring forth much needed attention, especially for developed countries. Evolution of technology to the point that has comprehensive profiles of people can be created and disseminated at exceptional levels. Technology has considerably changed the link between merchants and customers, and tipped the balance favouring online merchants’ commercial interest against privacy interest of the customers. This alteration has left the online consumers especially vulnerable, subject to harm, and their rights to privacy are
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