The Pros And Cons Of Facebook And Facebook

St. Jude children’s research hospital is a non profit hospital where patients do not have to pay for care. St. Jude produce many heartfelt commercials to get the public to know about them who they are and why they should donate. Besides newspapers, and billboards, commercials where the best way to advertise, now a days social media is the way to go. St. Jude’s children’s research hospital should make less commercials to promote themselves and step into the new era where the benefits will be obvious and better than what commercials used to provide them. There are many ways to promote oneself on social media to reach various audiences and to get their point across. St. Judes should sell themselves online to the public and gain important support

Preventive campaigns must take advantage of social media, smart phones, apps and all other media the younger generation is familiar with, and ironically, to what they are hooked.

Facebook is one of the social medias that is used by St. Jude Children’s Research Hospital to help carry influence and serves as a reliable form of communication. Communication is incredibly important and allows for a meaningful interaction with their audience and raise true awareness to the cause. Facebook is essential in this because the knowledge and information provided is in a form that is easily accessible to large groups of people. It also gives background information into the organization and helps to state their mission, “Finding cures. Saving lives” (St. Jude Research Hospital).

Social media has been a huge way that companies get people to buy things or donate money. Social media can have huge impacts on people by showing the things that are going wrong; like how the elephants are dying by poachers. If people don't help the elephants they can become extinct and they will not be around any more. The way social media knows me is by knowing what kind of things that can catch my attention, they do this by showing my things that I can buy to donate to this charity. Ivory Ella catches my attention by showing me how the elephants are dying in the wild by poaching. A way that social media catches people's attention is by the way they can catch the reader's attention by the things that are going wrong. Most people know that the charities need help, but social media makes people want to donate to this charity. With social media doing this it will make people know that this organization need help to raise money. For example the social media sites may give you shirts or pictures to show that you have donated money to that charity. Some other social media sites try to get people more involved in

Social media was very effective in this campaign because the audience was able to participate in a more active stance and allow their video postings to reach not only their followers but others as well. Social media is very inclusive of all age groups and various types of people and is more influential than a commercial on a given channel that may or may not reach the same wide audience. Social media encourages having a conversation which is a 2 way communication process between the audience and the organization. The ALS Association was able to communicate with their audience using social media and the videos posted by their audience helped their cause in a positive way. Social media also allowed the organization to keep track of what is going on with their audience in response to their campaign.

One danger that is often overlooked by social networking users is social comparison. The phrase “social comparison” refers to the idea that people determine their own self-worth through evaluating and comparing themselves to others. This is especially prevalent on social networking sites. Users of social networking sites often strive to make their lives seem perfect. In order to achieve this, users will only post their “highlights” or positive points in their lives. One author states, "When you're on a site like Facebook, you get lots of posts about what people are doing. That sets up social comparison — you maybe feel your life is not as full and rich as those people you see on Facebook,” ("Social Media: Does social media have a positive impact on the world?"). However, it is not the fact that the users may unintentionally be posting only their highlights that could be potentially dangerous. Rather, it is the fact that another user may compare their own life to another user’s. For example, a user could be scrolling through a site and see another user’s highlights and begin comparing their own life to the other user’s. As a result, a user could start to develop a lower self-esteem. Their sense of self-worth may also be damaged in the process. This obsession of one’s self-image can have severe consequences such as feelings of depression or loneliness ("Social Media: Does social media have a positive impact on the world?").

Marketing with media and social networks are done on a daily basis. Just watching television alone will expose a consumer to making decisions on health care concerns. Within marketing, the consumer would like to focus on how many people are reached by the marketing approach. With media and social networks, advertising will be able to flourish throughout the world with the click of a mouse. Constructing advertising within media and social networks in the writer’s opinion is a smart move for consumers. The more frequent the attended audience can be reached, the more successful healthcare products and ventures will become.

Digital Advertising is a top three marketing tool. Everyone is now utilizing the internet and social media for to research information and for entertainment. Individuals and businesses to stay connected, market products and services, and communicate now use social media. I feel this is a great marketing tool, since everyone now relies on information found online to help support many of their decisions. Medical facilities are able to promote their businesses with advertisements on Twitter, Facebook Event Pages, Instagram, etc. Businesses are able to utilize social media to show customers why they feel their facility is the best. Additionally, they are able to offer patients special promotions and discounts. They can also utilize social sites to identify their target customers, understand their geographic area and understand the prospects that live there. This will allow them to create marketing campaigns catering to those individuals and other events happening in the community.

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

consumers have started to avoid traditional ads and increasingly connect to their social networks to guide buying decisions. Therefore, advertisers might consider prioritizing social media as an advertising strategy to reach potential consumers as 74% of consumers rely on social media to inform their purchasing decisions. Perhaps a case from McDonald Taiwan have illustrated how advertisers can connect with the audience in an effective way by creating appropriate content on social media. The brand wanted to connect with people on an emotion and encourage the consumer to link McDonald's with feelings of love and togetherness. The brand took advantage of Mother’s day. It has decided to surprise three employees who cannot make it home for the mother’s day with a visit from their mom. They captured on the film the mother's journey and the employee emotional reaction as they found their moms walking into restaurants. As the result, it has generated 7 million views and 170,000 shares in 2 weeks. More importantly, it has reached 13 million potential customers as Martin (2012) suggests that the increased awareness leads to potentially greater sales and markets share in the future. In this advertising campaign, Facebook played a crucial role in term of auto-playing feature, not to mention, Facebook has significant popularity and considerable

Social Media can reduce the cost of the healthcare marketing. Facebook; YouTube; and Twitter can help the Board members of the PMH to promote the new clinic and to get new patients from the contacts obtained through the social media.

In today’s century social media is the main way to communicate with people with people all over the world. It has become very popular... even more popular than a text or video message. Social media is a computer technology that facilitates the creation and sharing of information, ideas, career interests and other forms of expression via communities and networks. The variety of social media services that are currently available can help benefit businesses, introduce an event, or even help you find a friend, family member, or long lost soulmate. Some social sites even help you find love. However, there are many positive things that can come out social media but there are many negatives too.

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

Technology should take the blame for sexting, bullying, identity theft, and many other social issues. However, others may say technology can help conduct schedules, simplify work and home businesses, coordinate activities, communicate with families and much more. Facebook, the  most famous social networking site, comes with its own pros and cons. Facebook though is an enemy to society and single handedly controls the lives of many people.

Social Media has started to take over the way healthcare professionals and facilities market their services, facilities and even the way we are the public learn about procedures and treatments. Health care professionals use social media to research medical developments, interact with patients, network and debate health care policy (Ventola, 2014). I chose to assess the strengths and weaknesses of media sharing sites, more specifically the pros and cons of using YouTube as a healthcare marketing tool. YouTube is a site that allows users and viewers to watch any type of video they want to watch. If you are curious about what your eye surgery will look like or whats the best way to close a wound with minimal scarring, it will be on YouTube.