The Pros And Cons Of Influencer Marketing

Amazon believes in keeping its marketing plan simple in order to be effective. Consequently, their marketing plan is based upon the 4 P’s (product, price, place, and promotion). Amazon’s product is to provide an unparalleled selection of any item that exists on the planet. Its prices are extremely competitive and often lower than traditional stores and it is more convenient for people to shop on the internet (place) than it is in a physical location. Finally, its promotion emphasizes big ideas, innovation, technology, and customer centricity, enabling it to market itself as the most convenient place for consumers to shop and satisfy their needs (Kerin & Hartley, 2015). This strategy targets

And for the last but not least important, please spread the word to your friends and family!

The features are consumer-friendly and guide the customer through product listings that rival any major department store. Their website allows the recommendation of future product purchases based on consumer shopping/browsing history saved through their advanced customer relationship management (CRM) system. Amazon’s initial desire was to prevent the average consumer from needing to leave the comfort of their own home to accomplish their normal and continual shopping needs. This desire continues to be the driving-point for Amazon’s foundation.

Amazon.com Inc. was initiated by Jeff Bezos in 1994 after realizing the rapid rate at which the internet and websites were growing in popularity among business organizations and individuals. In 1995, the company started operating its website for selling books, videos, compact discs, computer software and computer hardware before being incorporated in1996 as an e-commerce company (Reuters, 2015). Apparently, the company offers may products and services for sale; these products include merchandise for resale products offered by third parties. In this regard the

By using this facility, sellers can ship their products to customers along with Amazon owned inventory items. This significantly enhances the delivery efficiency of sellers on Amazon platform. The online Marketplace of Amazon incorporation is significantly huge where merchants from different 100 countries offer their products and the Amazon platform helps them to effectively connect with customers living in different 185 countries. The analysis of Marketplace Amazon platform suggest that around 20% of the overall third party sales are made outside the home countries of sellers which signifies the importance and scale of Amazon incorporation online Marketplace. The Amazon Prime facility of Amazon incorporation enable the company to deliver the product quickly and also help to provide free shipping facility mainly due to economies of scale. Amazon Web Services is being used by different organizations as a platform for the creation of applications and businesses which include TATA Motors, major League baseball, and Qantas. Marketing segment is considered to be one of the most significant aspects in Amazon incorporation. Different marketing techniques are used in mixed manner such as sales promotion, events and experiences, print media, advertising, direct marketing, and public relations. These marketing techniques are being used in order to effectively communicate the formulated message of Amazon incorporation to targeted market. During the year 2013, Amazon Incorporation was in the top of the list of 100 globally known brands. This was mainly due to significant increase in the marketing budget of Amazon incorporation and its effective implementation

Marketing in the digital age has become a thing of beauty. There have been some truly amazing campaigns in recent history that would leave the likes of Donald Draper (AMC’s Mad Men ) flabbergasted. One of the more successful strategies seems to be the corporations leveraging the target audience to market their products on their behalf. Frito-Lay saw success with their Crash the Super Bowl campaign, Fitbit has taken off with their social media presence, and Samsung raised the bar with their “impromptu” selfies. All of these companies have found ways to advertise their products without having to lift a finger; rather, the consumer does all the work.

Amazon is an online retailer focused on selection, price and convenience. Incorporated in May 1996, Amazon.com offers programs that allow sellers to sell products on the website and have the fulfillment performed by the seller. In addition to the online marketplace, Amazon also manufactures and sells Kindle devices. Through the different programs offered by Amazon, the company has the edge over their competitors. They are able to secure the lowest price, fastest shipping and offer incentives to the customer, such as Amazon Prime (Amazon, 2014).

As discussed in the case study, the advertising and marketing strategy of Amazon have been focusing on how the products would gain interest from their target market and how they can be able to generate sales with their products. This is Amazon’s stronghold where it continues to yield strong sales revenue by leveraging off its excellent online shop in different locations, such as in UK and other country, strong brand name and excellent reputation among customers. Amazon has also been continuing to create affiliate websites to expand their business market among various consumers.

Amazon’s core competencies are in its ability to effectively use and develop technology to drive site traffic and enhance the customer experience. Their distinctive use of website real estate coupled with their ability to leverage their brand and effectively use that leverage to deliver low prices and high quality products, makes them a leader in online retailing. Their partner brands and their ability to adapt and recognize deficiencies enable them to effectively cut out the middle man, or at the very least, partner with them.

Besides that, another part of Amazon as a seller model includes the Syndicated Stores program, which allows third-party

Amazon focuses on global reach, putting customer first,, and extensive selection of products through its vision which is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online” (Gregory 2016).

Amazon, is one of the most widely used online shopping websites as well as a name that people trust for most of their online shopping needs. The Amazon website is a world on its own, with millions of products based on every customer need. It is not only that it has millions of products to choose from

Amazon stated its marketing approach in its 2011 annual report as “we direct customers to our websites primarily through a number of targeted online marketing channels, such as our associated program, sponsored search, portal advertising, email marketing campaigns, and other initiatives.”(Petro, 2017). Being the leader of the ecommerce industry, Amazon maintains that

Three building blocks complement this: Amazon’s feedback system, recommendation system and its buy/sell system. Its recommendation system accounts for 35% of Amazon’s sales as customers are more inclined to buy a product based on the strength of the reviews of other customers. It also brought repeated purchasers that account for 66% of sales. (Salehnejad, 2012)

It is no secret that people trust the judgment of other people when it comes to buying a product or finding something new online, we turn to yelp, google reviews and as mentioned before our facebook friends. Because of our willingness to trust people that seem trustworthy, often times companies use influencers to showcase specific products. By having an influencer use a product in a picture or show the product in a video consumers often trust it and want to buy it and this ultimately leads to greater sales. While I am sure there are no little league influencers, there are many really well known little league teams in