The Pros And Cons Of Instagram

who have many followers. Instagram is a profitable tool for people or businesses to share

There are various factors that must be considered when analyzing Instagram’s business model and these must be discussed while outlining viable strategies

I reviewed three scholarly articles on Instagram that were analyzed differently. Instagram is a social network application that is designed around photos and video sharing. Its community is home to 100 million users and has received over 1 billion photos. It is the largest image intensive app with 58 new photos uploaded per second. (Silva et al.) The article “Faces engage us: Photos with faces attract more likes and comments on Instagram” by Saeideh Bakhsi et al. focused on the photo sharing community of Instagram and explores whether images with faces attract likes and comments; “A picture of Instagram is worth more than a thousand words: Workload characterization and application” by Thiago Silva et al. researched the global coverage of Instagram through networks around the world; and "Shaping organizational image-power through images: Case histories of Instagram." By Brian McNely explained how vital the use of Instagram is for many organization to shape their public image.

(Won e61809). We can see a significant association between the use of social media and the

Social trends are extremely addictive among today’s society. Not only does most of the population follow them, but everybody knows about them. Joining social media websites is one of the biggest social trends of today’s society. Not only does most of the Earth’s population join them, but they are active on these websites. One of the most popular of the social media websites is the website Instagram, the photo and video sharing site that almost everybody is on. Instagram’s statistics and facts speak for themselves; there is no need to elaborate them. Learning more about this website will help one realize the multiple uses and versatility it contains.

We measured the posts’ likes, comments, likes to comment, shares, reply to comment and likes to reply of comment to evaluate their performance.

These days Instagram is more than a trendy app for documenting your cat, brunch and gym selfies. Every post is considered content to marketers thus targeting highly engaging Instagram users—influencers—to leverage brand content. With the rise of influencer marketing, analytics from likes, followers and comments are given emphasis in understanding the engagement and impact of an Instagram account. PR firms and/or in-house communications use these data to identify online influencers and to collaborate with them. Influencers boost a brand’s social media presence providing the opportunity of the potential to increase market sales.

Maximize your audience reach with Instagram promotion that occurs with engagement that boosts your follower base

Globally speaking, Instagram is currently the fastest growing social network site. However, the researchers observe little academic research studying who and why people use it. The researchers are interested in the motivations of using Instagram and its relationship towards contextual age and narcissism. The study uses a survey distributed to 239 college students. The finding shows that the major four motivations are “surveillance/knowledge about others”, “documentation”, coolness“ and “creativity”. Among these four motives, “surveillance/knowledge about others” is the most influential motivation that leads to the use of Instagram.

Although the issue regarding Instagram selling its users photos to third parties happened two years ago, this was one of Instagram’s biggest issues since its establishment. According to the CNET article on cnet.com, Declan McCullagh wrote, “Instagram said today that it has the perpetual right to sell users ' photographs without payment or notification, a dramatic policy shift that quickly sparked a public outcry. Under the new policy, Facebook

Instagram is a program that designed for social networking and photo sharing, which was launched in 10th 2010. Till April 2012, there were over 30 million registered users on instagram (Galle, 2012).

Social media such as Instagram has made life more simple and keeps people in touch even though they are thousands of miles away from each other. Even though social media has pros, it also has cons. It can cause mental health problems such as, depression and anxiety. With that being said, Instagram depicts a life that is impossible to keep up with. It shows photoshopped pictures of paid models with slim bodies, weight loss pills and supplements that is supposedly healthy for you, pictures of people traveling all around the world, and getting millions of likes. Such things do not exist in real life for most of the people. Young adults including myself see these luxurious lifestyles and start feeling anxious, and start questioning to

Instagram makes the users to improved in their communication, on how they poetry and well delivered the messages of the pictures they post (Technology,

Popularity hears her 6:30 AM alarm and sighs. She hits it with her left hand and grabs her phone from the nightstand. Fifty notifications, she reads in her mind. Quickly, she enters her pass code and goes straight to Instagram. Six hundred likes in only 10 hours, she thinks with excitement.

What started out as a fairly simple, easy to use photo sharing app used by a small group of people has exploded into a global community of over 300 million active users. An amazing 70 million photos and videos a day are now shared on Instagram by both consumers and brands.