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The Pros And Cons Of Instaram And Snapchat

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Instagram and Snapchat are currently the two most popular image and video sharing applications available for both iOS and Android. Although they both serve the same purpose, the ways they do it are rather different. In this article, we will try to define the pros and cons of using each platform for your business.
Why both matter
Social media apps have been around for a while already, winning much affection and time of their users. Social networks established themselves firmly as the promotion channels that raise brand awareness, boost sales and encourage customer loyalty, when used skilfully. Although all the apps of this kind have the same primary intention - unite users, let them communicate and share their content - every social media application …show more content…

Still, since the concept of each platform is unique, each of them attracts its peculiar audience. Of course, being a businessman, you know who your potential customers are. Now, let’s take a closer look to learn more about the users of Instagram and Snapchat to see if you should reach out to them with your product or service via the two channels.
Get the likes of Instagrammers

Out of the 400 million Instagram users, about 80% are outside the US. As 60% of them log in daily, the network is the second popular one in the world, preceded by its owner, Facebook.
About 90% of Instagrammers are under 35. In the USA, over 55% of young people between 18 and 29 are on Instagram. If you want to speak globally, here’s a fact for you: 30% of worldwide Internet users have an Instagram profile. As for the demographics, the numbers are nearly equal: 51% of males and 49% of females use the …show more content…

If you want to leverage your business with this service, you should plan your marketing campaign thoroughly and align it with the Instagram Terms of Use, latest tendencies and recommendations of those who made it to the top of Instapopularity.

Over the last years, Instagram has proven to drive brand engagement and boost sales better than any other social network. Therefore, over 70% of companies in the U.S. only plan to market on Instagram. Isn’t that impressive?

Now, if you haven’t gotten your business to Instagram yet for some reason, or you did and got little feedback from the Instagrammers, it’s about time for you to change your action plan and set your mind on conquering this social network.

To be successful on Instagram, you have to develop a novel way of thinking. Most Instagrammers are visual learners. Perform a research and learn what is trending on Instagram, what users like more and what they ignore.

The following tips on successful Instagram marketing will help you shape your strategy.
Instagrammers are visual learners. Anything you post should look good.
Create an outstanding feed and take time to write a bio that will engage other users and encourage them to follow you.
Interact with your customers doing the

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