Instagram and Snapchat are currently the two most popular image and video sharing applications available for both iOS and Android. Although they both serve the same purpose, the ways they do it are rather different. In this article, we will try to define the pros and cons of using each platform for your business.
Why both matter
Social media apps have been around for a while already, winning much affection and time of their users. Social networks established themselves firmly as the promotion channels that raise brand awareness, boost sales and encourage customer loyalty, when used skilfully. Although all the apps of this kind have the same primary intention - unite users, let them communicate and share their content - every social media application
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Still, since the concept of each platform is unique, each of them attracts its peculiar audience. Of course, being a businessman, you know who your potential customers are. Now, let’s take a closer look to learn more about the users of Instagram and Snapchat to see if you should reach out to them with your product or service via the two channels.
Get the likes of Instagrammers
Out of the 400 million Instagram users, about 80% are outside the US. As 60% of them log in daily, the network is the second popular one in the world, preceded by its owner, Facebook.
About 90% of Instagrammers are under 35. In the USA, over 55% of young people between 18 and 29 are on Instagram. If you want to speak globally, here’s a fact for you: 30% of worldwide Internet users have an Instagram profile. As for the demographics, the numbers are nearly equal: 51% of males and 49% of females use the
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If you want to leverage your business with this service, you should plan your marketing campaign thoroughly and align it with the Instagram Terms of Use, latest tendencies and recommendations of those who made it to the top of Instapopularity.
Over the last years, Instagram has proven to drive brand engagement and boost sales better than any other social network. Therefore, over 70% of companies in the U.S. only plan to market on Instagram. Isn’t that impressive?
Now, if you haven’t gotten your business to Instagram yet for some reason, or you did and got little feedback from the Instagrammers, it’s about time for you to change your action plan and set your mind on conquering this social network.
To be successful on Instagram, you have to develop a novel way of thinking. Most Instagrammers are visual learners. Perform a research and learn what is trending on Instagram, what users like more and what they ignore.
The following tips on successful Instagram marketing will help you shape your strategy.
Instagrammers are visual learners. Anything you post should look good.
Create an outstanding feed and take time to write a bio that will engage other users and encourage them to follow you.
Interact with your customers doing the
Firstly, Instagram and Snapchat differ in being able to add personal information in the profile. For instance, Instagram allows people to choose their
The structure of Instagram begs for you to make lasting impressions of your values and display the heart and soul of your company. Using motivational or inspiring content is also encouraged to attract Instagram users. The majority of users on Instagram are teens and young adults, your next consumer base. While the older generations will stay loyal to Facebook, many of the younger generations are flocking to Instagram and staying there.
Instagram is a free application that is located on cellphones in the apple store and google play. Instagram is a fun and exciting way to post your life with a lot of pictures. Strolling down my timeline I see people posting thousands of pictures about absolutely nothing or some people that have not posted in ages.
who have many followers. Instagram is a profitable tool for people or businesses to share
Instagram has a business feel to it. This is where 70% of the world's leading brands play. It means some serious business. A survey showed that Instagram users tend to share, like and comment on brand postings far more often than that observed on other social media sites. Visual Appeal
Imagine having access to 1Billion potential customers or even 500 million; what an amazing benefit this would be to Cameron?s Coffee in the world of advertising. There is technology available to give Cameron?s Coffee this type of exposure. My proposal for Cameron?s Coffee is to use two platforms of Social Media to get the type of exposure you need for your company. The first platform I propose is Facebook which currently has 1 billion users. Two features of Facebook that we will capitalize on are Facebook advertising and the Facebook pages. The second platform I propose is Instagram with 500 million users. (Smith, 2018) Two features of Instagram that we will capitalize on are the free Instagram tools and creating the interactive hashtag. In this report, we will look at each platform along with ideas within the platform that I am proposing and discuss why they will benefit your company. We will also review social media and social media
Social media gives you the amazing potential of finding your target market and sell directly to them in a mutually satisfying relationship. Social media is also a great place to watch and learn from your competition and your industry.
More than 70 million photos are posted per day in Instagram all around the world.
Instagram, one of the fastest-growing social networking platforms, is used daily by more than half of its 600 million active users. And it's good for more than just posting selfies and brunches. At a time when visual content is critical for any brand to execute on a successful marketing strategy, Instagram presents a unique opportunity to position a brand creatively and showcase its personality. Plus, it's a place where the consumers can see your curated content on the daily without feeling overwhelmed by emails and notifications. Half of the platform's users check their feed multiple times a day.
Instagram is a social media base that can aid business revenue by simply following certain guidelines to market any product. In Rachel Daley’s “21 of the Worst Instagram Marketing Mistakes & How to Fix’ Em” written for MadeFreshly, there are many strategies for marketing, therefore Daley was very insightful on what to do and what not do to succeed in marketing a product; however, her credible advice only scratched the surface and should have gone beyond the basics of social marketing. As the article unfolds there are four rhetors that become quite evident: Daley, and MadeFreshly. Additional rhetors include the world of businesses and the public, since the audience of Instagram includes the World Wide Web.
Instagram has diversified possibilities to gain more followers. The most important part is to keep your profile updated with posting pictures at least every three days and using Hashtags that fit to what the business does. For example, posting a picture of a volunteer working on the field with the Hashtags #PatridgeCreekFarm #Harvesting #Garden #Education #Ishpeming #Urban, now you have Hashtags that will define the business, but are also extensive and often used by other users. Another way is to link for example a volunteer’s profile on a picture or ask the volunteer if they can post a picture on their profile and link Partridge Creek Farm account so their follower in turn get in contact with Partridge Creek Farm as well.
There are various factors that must be considered when analyzing Instagram’s business model and these must be discussed while outlining viable strategies
To increase social media presence by creating Facebook, Twitter and Instagram accounts aiming to achieve a total 200 followers by year-end 2017.
The inventors of INstagram are considered inventors because They both invented something new. Instagram became very popular and has over 700 million users quickly after the launch of the app.
ow much do you sincerely love to express your true self and share your experiences globally through pictures with other individuals online? With this social media networking app, you can do just that! Kevin Systrom and Mike Kreiger are the founders of Instagram and launched this app October 06, 2010 ( ). Since 2015 this app has grown to 400 million users, 95 million photos are being uploaded daily and 40 billion are being shared daily, this shows the true potential and value in this social media app ( ). The demographics of the users for this app range from children in their youth and all the way up to the elderly. Instagram is used for self-expression, social interaction, networking, making memories and also exposing the privacy of our youth.